The Mobile Studio Revolution a Fired Up Friday BONUS Episode

Marketing in real estate has fundamentally changed—yet most agents are still playing by outdated rules. This revealing episode of Fire Drill Friday pulls back the curtain on an innovative "white glove concierge content" approach that's transforming how luxury properties are marketed while simultaneously helping agents elevate their personal brands.

Rick Davis drops major news about his new partnership with former competitor Tanner, now co-owner of Studio USA. Their collaboration exemplifies the power of strategic alliances in today's market—turning previous competition into a force multiplier that benefits clients through expanded capabilities and creative synergy. Their first joint project? Creating a custom content factory at an upcoming broker open for an 11,000 square foot luxury property, where they'll produce personalized marketing material for 25 attending agents, effectively multiplying the listing's reach through diverse spheres of influence.

Corey Turner tackles the psychological barriers preventing agents from marketing themselves effectively. "We think people are saturated with real estate content, but that's just not true for the average consumer," she explains. With homeowners only buying or selling every 12 years, agents need strategies to stay relevant during those 3,400+ days between transactions—and consistent, valuable content is the answer. The team also announces their upcoming "Throttle Up" event on May 2nd at MetroTex, featuring tactical marketing workshops and the debut of their new mobile studio, where agents can immediately implement what they've learned.

Ready to transform your real estate marketing strategy? Register for the free Throttle Up event through Eventbrite and discover why, in today's competitive market, the simple truth remains: nobody knows who you are—advertise more.

Transcript

Speaker 1 0:03

And of course, my nose starts running right away.

Speaker 2 0:05

Never fails, never fails.

Speaker 3 0:09

Almost ready to be live.

Speaker 2 0:11

We lost. Corey, are you ready? I'm ready, let's go.

Welcome to Fire Drill Friday

Speaker 3 0:35

We are live.

Speaker 2 0:37

We're live, we're live, oh oh oh, we got one more Good morning. Good morning, we are coming to you live from Studio USA and it is Fire Drill Friday. I am here with the amazing Corey Turner, social media guru that's what they say and of course Rick Davis.

Speaker 1 0:56

Oh my goodness, video guru Video guru, yes, yes, yes.

Speaker 2 0:59

How is everybody today?

Speaker 1 1:01

I'm doing really good. It's Friday. It snuck up on me, though.

Speaker 2 1:04

I feel like every day this year it snuck up on me, though I feel like every day this year has snuck up on me, like it is going fast.

Speaker 3 1:11

Yeah, what is it? It's like it's April.

Speaker 2 1:13

It's April.

Speaker 3 1:14

Yeah, I feel like I'll wake up tomorrow and it'll be like June yeah.

Speaker 2 1:17

July. Yeah, Someone was like hey, I am ready for summer.

Speaker 1 1:20

It was yesterday. Someone said hey, tomorrow we're doing this. I'm like no, no, that's Friday.

Speaker 2 1:23

They're like yeah, that's Friday. I'm like what happened to Wednesday and Thursday, and all of a sudden, here we are. I know, yeah, it has gone fast. In a good way, though, absolutely yeah. What's?

Speaker 1 1:40

keeping you excited. I have been traveling and talking, my calendar goes ding and then I just head off.

Speaker 2 1:45

Love that that is the best.

Speaker 1 1:46

That is the best.

Speaker 3 1:47

That is the best.

Speaker 2 1:49

Yes, what about you? What's keeping you busy?

Speaker 3 1:52

Just all of the above. It is like, oh my God, you know. And so last night we went to 190 at 5. Yeah, and it was like this crazy family reunion, a bunch of folks I hadn't seen in forever, and Tanner was supporting the Studio USA wardrobe.

Speaker 2 2:12

I love that, yes, awesome, and so made the announcement and even last night Made. What announcement oh the?

Speaker 3 2:17

announcement that he is now a partner with me.

Speaker 2 2:20

Fantastic and part owner of Studio USA.

Speaker 1 2:22

That's awesome.

Speaker 2 2:22

That's amazing.

Speaker 3 2:23

What up? Tanner Shout out.

Speaker 2 2:24

Tanner. Where are you, Tanner? That's right.

Speaker 3 2:27

He is actually out shooting.

Speaker 1 2:28

Nice, nice, Someone's got to work. Yeah, someone's got to work Now.

Speaker 3 2:32

I'm actually trying to get him as quickly as humanly possible to be on this side of everything.

Speaker 2 2:41

Like you mean this side, yeah, like sitting here, yeah, yeah, yeah, fun side he'll be fun.

Speaker 3 2:45

That will. You know that'll be. That's always to like whoever is interested, whatever their level of freak out is yeah, but like last night he got up on the mic, totally kicked ass and I came back and like, damn, uh, I want to use us as as a.

Speaker 1 3:00

You know, I'm like okay, that was awesome, that's right, uh, and already blowing up just from last night, just although that's amazing, that's fantastic, yes and uh, then because there was a long time that you guys were, uh, yes, yes, rivals, right, yeah, competitors, competitors, yeah sure, yes, nice and I.

White Glove Content Strategy Unveiled

Speaker 3 3:18

I would be the first one to admit that he was objectively better than me at like the photography side, and okay, it was just, I had the video right uh, yeah, he did um, so we actually kind of came up in very similar ways. It was just that I came up from the inside as a mortgage guy, right he came in from the outside, which, no matter what you're doing, would be a tougher climb just because yeah you're not baked into the real estate community there's benefits of, and then there's also the downside.

Speaker 2 3:47

Because, again you're baked in, but then you also don't have those preconceived notions which can be helpful.

Speaker 1 3:53

Because sometimes you know too much for your own good, well, you know all the terminology, but sometimes you're carrying some baggage. Baggage Trauma, the trauma, the trauma, that's exactly the trauma of it all.

Speaker 2 4:06

Yeah, trauma, that's exactly the trauma, yeah.

Speaker 3 4:07

So so on the ones that you aren't able to, trauma bond with yes, yes it becomes maybe an obstacle.

Speaker 3 4:10

Absolutely, uh, I couldn't be happier. And then so, like cory, just jumped on this morning and we're now. So we have this new wrinkle that we're rolling out, and I was. It's the, uh, almost like a white glove concierge content idea where okay. So, for example, first one up is Deanne Abbott with Berkshire, and shout out to Marvin Jolly, we're doing a broker open next week after we've already done tons and tons of content 11,000 plus square feet massive, massive house.

Speaker 2 4:39

Yes, 10 minutes to get the lights turned on.

Speaker 3 4:41

Yes, just ridiculous.

Speaker 2 4:43

Wow, amazing minutes to get the lights turned on.

Speaker 3 4:45

Just ridiculous, amazing. But one of the things is, regardless of how well known an agent is or how big their footprint is or how much they do per year or whatever, there's an element of you can always use help. You can always use more eyes on what you're doing.

Speaker 2 5:00

Oh for sure, Especially in this market.

Speaker 3 5:02

Yes, especially now in the year of our Lord, 2025.

Speaker 1 5:04

Exposure right now is more important than ever. Perceptions reality.

Speaker 2 5:08

Yeah.

Speaker 1 5:09

And people need to see you active and busy in with houses and looking at listings and things like that, absolutely Whether they assume it's your listing or not your listing, but it all plays into what they need to be doing, right now, that's what I spoke with someone about when we were coaching yesterday.

Speaker 2 5:22

yesterday I was onboarding a new client and I was like you need to be posting, and that was her comment well, I don't have anything, okay? Well, I have a list of listings that you can post, and I'm sure there's plenty of agents out there that would do the same thing uh, so part of the new white glove deal and it's expensive because it's a lot.

Speaker 3 5:37

Yeah, uh, so we're doing we've already done the the standard luxury content. Then the broker opened next Thursday from 2 to 5.

Speaker 2 5:47

Thank you. Thank you, I'm excited the first 25.

Speaker 3 5:50

Yes, so the first age, the first 25 that RSVP. We're actually going to do custom content for those folks at the actual party.

Speaker 2 5:58

Amazing.

Speaker 3 5:59

Yes, that's exciting so it's going to be we're going to put the assembly line, the factory. That's right, exciting. So it's going to be we're going to put the assembly line, the factory right into the. It'll be its first iteration where cory will coach up everybody as they are essentially on deck. So they're over there, you know like in baseball where you're like they're swinging like three bats I feel like it's like american idol, where they're just standing in line waiting for their audition.

Speaker 1 6:18

Yes, I love this because this goes back to my movie directing days yeah and I haven't got to do a lot of that in a while, so it's gonna be really fun to be like on set again.

Speaker 2 6:26

Yes, total on location and, and so I'm kind of excited.

Speaker 3 6:29

Yeah, and now you'll nail it because you know you sign me up. I have no worries with you on camera, but, but the idea is okay.

Speaker 2 6:36

So we've already got now, cory we're gonna work on it a little bit I think me and alan should do like a little duet.

Speaker 3 6:43

Well, there you go. That'd be cute, yeah, alan you're up. There you go, and one of the cool things is for the listing agent, as part of the big package or whatever, now they get to have not only the broker open and the BTS and all the stuff that'll come out of that, but they will have 25 minimum 25 of individual spheres that have custom content that go out to promote their listing.

Speaker 1 7:08

Exactly. Reaching people in places they would never be able to get Exactly. Yes, absolutely.

Speaker 3 7:14

And for those that actually come and participate in the fun and get the Coach Corey thing happening in their world. They will actually get. So we already have the pre-existing reels, yeah. I already have yeah but it would be like hey, this is Michelle from knob and key, check out this 11,000 square foot. You know luxury about whatever, whatever, and you know.

Speaker 1 7:34

TV, all this amazing, high-end, beautiful footage that you guys have put together, that just like.

Speaker 3 7:44

So basically they're called to action.

Speaker 1 7:45

at the end Boom.

Speaker 3 7:47

Yeah, I love it. And then it'd be like call text or email for a private showing. Yes, something along those lines.

Speaker 2 7:52

Love it yeah.

Speaker 3 7:53

And so we put that assembly line into effect, and now you've got 25 pieces and had the ability to get him out in front of 500 people.

Speaker 2 8:02

Yeah, okay.

Speaker 3 8:03

So 25 times 5 for all you math wizards out there. That's a lot.

Speaker 1 8:07

And also how much is this listing listed?

Speaker 3 8:11

for I want to say it's a few million.

Speaker 1 8:14

So wouldn't it be nice to attract some buyers in that few million?

Speaker 2 8:17

space, absolutely.

Speaker 1 8:19

If you're a real estate agent that doesn't have a listing at the moment or doesn't have one in that price range.

Speaker 3 8:23

Yes, if you're trying to break into that price point.

Speaker 2 8:24

Well, and that's the thing, it's the way to elevate your price point. Yes, yeah.

Speaker 1 8:28

Elevate your game immediately.

Speaker 2 8:29

Yes, how many?

Speaker 1 8:30

calls are you probably going to get Like. Hey, congratulations, Thank you. Yeah.

Speaker 2 8:35

That's huge. That's huge. So fun yes.

Speaker 3 8:37

So that's what's on my plate for the moment.

Speaker 2 8:39

I love it. That's exciting yeah.

Speaker 3 8:41

I'm super stoked for next week.

Speaker 2 8:42

Cool.

Speaker 3 8:43

And got a bunch of stuff going on today, but now what have you?

Speaker 1 8:46

got there. You've got some stuff coming up soon. You've got some programs and projects coming up.

Studio USA's Big Partnership News

Speaker 2 8:50

Yeah, so I am calendar tells me, but I'm going to be speaking in Burleson with Alamo Title. We're going to be talking about planning your perfect week, which I'm super excited about. That. That's a big deal Learning how to incorporate things like social media into your week like having an actual plan with action steps.

Speaker 1 9:08

Absolutely, it's huge.

Speaker 2 9:10

And then after that I'm going to be speaking at Cherry Creek Mortgage. Oh yes, I'm excited for that. Shout out to Brooke and Sarah with Proko, they are hooking that up and we're going to do that.

Speaker 3 9:20

What is that?

Speaker 2 9:21

That is a great question. I think that is May 8th.

Speaker 3 9:25

Okay.

Speaker 2 9:25

Yeah, that one's May 8th, and then I've got one April 24th. But hold on. We forgot about something important. We forgot about May 2nd. Ooh, are we going to throttle up?

Speaker 3 9:43

Yes, yes, yes. Thanks to Wayne for the title.

Speaker 2 9:47

Yes, oh, is that his doing? Yes, way to go Wayne, way to go Awesome. More stuff, and then that just didn't seem to resonate a little bit more maybe more, more of the same, more better.

Speaker 3 10:01

More good, less bad.

Speaker 1 10:02

Yes, less bad more, better.

Speaker 3 10:04

We want no bad.

Speaker 2 10:06

We're going to get people excited and pumped for the coming summer season, may 2nd at MetroTax.

Speaker 3 10:13

The idea being that it's tactical.

Speaker 2 10:14

Yes.

Speaker 3 10:15

And this will actually be to bring it back to, to me and uh, this will be the the official rollout of the the mobile studio I can't wait mobile studio is.

Speaker 2 10:28

I have not seen it. Have you seen?

Speaker 1 10:29

it. I haven't got to be in it, no that's gonna be so, killer yeah, so the idea there is.

Speaker 3 10:35

it's a tactical event. So thank you to you guys and to Wayne and to Ashley.

Speaker 2 10:40

Yes, it's going to be good stuff. That y'all are on board again with just a crazy-ass idea. We just do what Rick tells us.

Speaker 3 10:47

It usually works out okay.

Speaker 1 10:48

When Rick calls, we just show up.

Speaker 3 10:50

Okay, For the record that will never go out of style. Even if in the practical reality that's not true, I have that tattoo. Even if in the practical reality that's not true, I have that tattoo somewhere.

Speaker 2 10:59

Look, even my daughter says like, because you know you'll be in the car driving and a text message will pop up and it's, you know, rick Davis, ashley Gentry. Like it's the group thread. Yes, and even she's like oh, what are you doing now?

Speaker 1 11:10

I don't know, I like that.

Speaker 3 11:23

Let's read it and see said that will never go out of style you keep us on our toes.

Speaker 1 11:27

So far it's all been good like so tell us, rick, how do we have the lineup set up for the second like okay?

Speaker 3 11:32

so the thought being, um, so we figured out last last time around that it's like, okay, we kind of want it to build on each, like each layer kind of build on itself. And so ashley and michelle come in at the beginning. Okay, with with the tactical cool and with the setting, that, how would? How would one say, setting the table for the mindset for the day, that's word salad, but but the idea is like getting everybody's head right with what we're about to do?

Speaker 1 11:58

They're putting the ball on the tee so we can hit it. Yes, there you go. So I should do like mindset and motivation.

Speaker 2 12:04

Is that what we're thinking? Yes, okay, cool, awesome, I'm down, I'm excited for that.

Speaker 3 12:08

I'm thinking because it's since we're going to have we're planning it right here on the air. Welcome to sausage making.

Speaker 1 12:18

Yes, yes, that's exactly right. Breakfast will be around 10 am.

Speaker 2 12:21

Yes, yes.

Speaker 3 12:22

Or no. Breakfast will be May 2nd.

Speaker 2 12:24

Yes, but right now, hey and City Central is providing like donuts and juice and all the goodies, so I'm excited for that. So we're going to have everybody like jacked on sugar, yes, yes, lots of sugar, and caffeine. Is it like realtor? Yeah, the only thing missing is copious amounts of liquor. Yes.

Speaker 1 12:39

Should have done this at 5,. Next time we're doing it in the afternoon.

Speaker 3 12:43

Does everybody bring your flask?

Speaker 2 12:45

The meeting I was at yesterday Started at 10am and they had mimosas and that was at 10am on a Thursday.

Speaker 1 12:51

I had a 2 o'clock meeting yesterday. Wine was already flowing, it was all good.

Speaker 3 12:55

In a previous life.

Speaker 2 12:56

You know it's been a rough In a previous life. You know it's been a rough year.

Speaker 3 13:00

In a previous life, I would have been all about mimosas. Oh yeah, however unfortunately, when I'm in that world, I don't get invited to places that serve mimosas.

Speaker 1 13:09

We stop answering Rick's text messages. That's what we're like.

Speaker 3 13:12

Yeah, Thankfully that was really in the days before cell phones.

Speaker 1 13:17

Yes, that's right. And social media, yeah, there is a dearth of evidence.

Speaker 2 13:22

Oh my gosh. Yeah, I am so glad that I grew up socially before social media.

Speaker 1 13:26

Yeah, I know right, Wow Can confirm.

Speaker 3 13:29

Wow, oh my gosh.

Speaker 2 13:30

Now, if I can just keep my mom from telling my kids stories, we should be good.

Speaker 1 13:33

Yeah, that's it. Took me a while to get that, so yeah now I've broken through, I've gotten escape velocity.

Speaker 3 13:40

There's no evidence, oh, you're good.

Speaker 2 13:42

Yeah, there's very little hearsay or even that.

Speaker 1 13:45

Could it be corroborated? It's probably not More lore now. Yeah, man remember that story.

Speaker 2 13:49

Yes, and like every now and then my mom will say something with the kids in the room and I'm like no, they think I'm very chaste.

Speaker 1 14:00

That's right, virtuous, perfect child. Well, I'm so excited about the second. I think it's phenomenal. You know we did that launch in January.

Speaker 2 14:05

It was good, get everybody set up, but we all need to revisit and kind of refocus and ground ourselves again in the practices.

Speaker 1 14:11

We know that will move us forward. And that's what the second is going to be.

Speaker 2 14:14

Yeah Well, coaching never goes out of style.

Speaker 1 14:16

Like you.

Speaker 2 14:17

I mean, do you still have a coach? I still have a coach. Like I've been doing this for 18 years, I am a coach. I still get coached. It just you have to to elevate yourself to the next level. You never want to stop growing.

Speaker 1 14:28

Yeah, we all know what we need to do, but that one extra rep, those two extra reps, sometimes we to help us focus.

Speaker 3 14:35

Yeah, absolutely, and there's something about the human, animal and accountability that only comes. Well, okay, I won't speak in absolutes, because statistically there probably is somebody out there that holds themselves accountable.

Speaker 1 14:47

There's got to be one person and they've got like core trauma and just damage, but not to the right stuff. I'll almost say not to the right thing. Yeah, but there's somebody out there that has just a super negative internal monologue.

Speaker 3 15:04

That is just like kicking their ass every day. Every day, yeah and uh. Now I have no experience with that whatsoever. Yeah me, yeah, I don't know, but more often than not it's involving somebody, and a lot of times it's just like saying stuff out loud or being intentional, like saying I want this to happen yes, you know and then having somebody that you're accountable to or at the very you know is like in the bleachers watching. Yes, you don't want to let them down, right?

Speaker 2 15:22

When I was years ago, when I was training for my first marathon, we lived in Lakewood and there was a pastor friend that I would run with and it was 5 am that we would run. And if I texted her or she texted me hey, are we doing this? We would do it, and you know it sucked, but I wasn't going to let her down, I wasn't going to leave her at the lake at 5 am by herself.

Speaker 3 15:44

You don't want to be the one that goes like, no, I don't want to do it.

Speaker 2 15:46

Yes, yeah, you don't want to be the loser, yeah, so?

Speaker 1 15:50

Every great athlete, even at their highest performance level, there's a coach behind them.

Speaker 2 15:55

Yes, multiple coaches. That's helping them refine.

Speaker 1 15:57

And a lot of the times. If you're like your place where you really can focus and do is not on that tactical nuts and bolts every step. You're great at the bigger picture. Yes, Then have a coach that helps take care of this Right. You focus so you can use most of your energy on the bigger picture.

Speaker 3 16:13

Highest and best use.

Speaker 1 16:14

Yes, absolutely, otherwise you otherwise you're still caught up in that little part. You lose. You lose the impact for sure.

Coach Corey's Upcoming Speaking Events

Speaker 3 16:18

Yeah, and to tie that back into the second, the whole idea is okay, we're all in agreement of. You know, different world, different market. You need to like exactly what you're saying. So the aspect of your coaching that is like, hey, put yourself out there yeah you know. Nobody knows who you are. Advertise more yeah, that's that's the simple thing.

Speaker 3 16:37

And and if there's some sort of you know um tape loop in your head, that's saying like I don't want to feel, like it's all about me or I'm too sad, like look, dude, how many things a day do you? Look at that.

Speaker 1 16:48

You don't remember 15 seconds later because remember they say that we have what? 65 to 75 000 thoughts a day. We can only process four to seven. So if we're not picking the right four to seven and having someone else pick the right four to seven.

Speaker 2 17:00

There's just so many directions I could go with that.

Speaker 3 17:03

Well, that and it's like wow, okay, the math is just.

Speaker 1 17:06

And that's not. If you think about the same thing twice, yeah, start thinking about the same thing twice and whoop Wow. I have some friends. They have about four to seven thoughts total.

Speaker 3 17:14

Some total total.

Speaker 1 17:16

They got it easy. They're just ping-ponging around in there.

Speaker 3 17:21

They're just having a great time. It all works out, the idea being you guys set the table with. This is the intentionality. This is how you would schedule the idea, because so many people are like I'm waiting to be inspired or I'm waiting to be creative.

Speaker 2 17:32

It's like oh yeah, good luck, you're not. It's not going to happen If you live to be 1,000, that might happen.

Speaker 3 17:38

A handful of high single digits, yeah.

Speaker 1 17:40

You know Well what is it? Best of intentions? We have the best intentions.

Speaker 3 17:42

Yep.

Speaker 1 17:43

And at the end of the week like there was 15 things I needed to do this week, but what were they? I don't even remember.

Speaker 2 17:48

Did I get them done, put in the schedule.

Speaker 1 17:54

You didn't wait which ones were really important. It needed to be done. First Get them out of the way and then have someone say hey, how'd you do?

Speaker 3 18:01

I just realized you're Tumblr, do you see that? Yeah, hello Winning.

Speaker 2 18:04

Women's Wednesday I am here, yes, pimp the swag.

Speaker 3 18:07

yes, I am pimping the swag.

Speaker 2 18:09

I mean my goodness. And then yesterday the upside.

Speaker 3 18:14

Yes.

Speaker 2 18:15

Yes, yes, so it was kind of like, and then Andrea Miller was there.

Speaker 1 18:18

Yes, all of my worlds collided. I saw the picture. I was like, oh my gosh.

Speaker 2 18:21

It was like the women of studio USA. Alan was like I don't know if I like how that sounds, but it was kind of cool.

Speaker 3 18:27

Well, and it was like all of my worlds collided, you know thing, on facebook. And it was like, okay, this is so cool that I can't even wrap my head around it. And then I'm like, hey, wait a minute, what did I? You know, what did I miss that? That's my, you know then the promo hits and I'm like wait a minute, yeah.

Speaker 2 18:49

But then you got me because you and ashley were at a thing last night that I wasn't at.

Speaker 3 18:53

I was like, oh yeah well, and like there that that was, uh, that was a tanner thing, and and there that was, that was a Tanner thing and the fact that he's like hey, you know, because like yesterday, it's so cool having somebody that is like you know, it's like butch casting the Sundance Kid. You know where it's like hopefully we won't die in a shootout in Bolivia.

Speaker 1 19:13

I mean only if you expand, but hey but if they make a movie about you, I think it's okay.

Speaker 2 19:18

Fair trade For sure. Who would play you in a movie? Have you ever thought about that?

Speaker 1 19:24

Oh boy. That's another show. I like that. It immediately came together, gelled and already is expanding. The two of you getting together. Even last night it was like boom yeah, force multiplier.

Speaker 3 19:35

And there's something to be said about that. In the not forcing anything, because you know I, I would. I dropped the hint to ashley probably for like the last two years at least, right? Hey, man, how's tanner doing? You know whatever? Because, uh, very rarely do you meet somebody that you're actually in competition with. But you like right and you're like that's okay if you you know, and it's where the initial thing is, like they're stealing my shit, or whatever, whatever.

Speaker 2 20:00

Yes, they're taking my business Just like something super petty or whatever. But then you like them and you're like oh, yeah, yeah.

Speaker 3 20:05

And thankfully I aged into or out of or whatever. The imposter syndrome, yeah, where there would have been a time where everybody was better than me, because in the beginning you suck, no matter what you're doing. Mozart didn't just sit down at age six and nail it from ding Exactly. I always think of the John Belushi thing where he goes into Ray Charles and it's like, oh my god, it's brilliant.

Speaker 2 20:32

But what is it you say? If you don't suck and you don't quit, you will be fine there. You go.

Speaker 3 20:37

I actually practiced that last night. I only did 15 minutes on the treadmill at 9 pm, which is I was going to ask.

Speaker 1 20:42

So you were up until 2, 2 o'clock in the morning. Probably your heart was just pumping, no?

Speaker 3 20:46

no, oh no, no. At 9 pm I am taxiing back to the terminal.

Speaker 1 20:57

I was going to say so I could be here on time.

Speaker 3 20:59

No, I'm not that bad. He's like. I've been up since Tuesday. I've been up since Tuesday.

Speaker 1 21:04

I've earned these bags today. Let me tell you no. But yeah, I'm a night owl, so I'm a one to two.

Speaker 2 21:09

Really.

Speaker 3 21:12

Yeah, that's when more of my oh yeah, Well, speaking of that, okay, so during your segment we won't tell everybody to stay up until 2.

Speaker 1 21:21

Yeah, that's right. We're going live at 2 am yeah so you'll be like the deal. Are we ready? Rick, rick, rick, rick, pull out of the terminal, rick.

Speaker 3 21:29

But you know the whole idea behind the event and why you guys. Well, first off, it was like liftoff. It was like Liftoff was just so kick-ass, so fun, and the whole idea of wow. You know the fact that anybody showed up, but you know, like you know, that it was packed.

Speaker 2 21:45

Yeah.

Speaker 3 21:45

And then it was like boom boom, boom.

Introducing Throttle Up Event: May 2nd

Speaker 1 21:48

It's not imposter syndrome. No, I think there's a certain level of being humble. That is cool. I'm always so blessed when people do show up to something.

Speaker 2 21:57

Because you're like why do they want to listen to me?

Speaker 1 21:59

You're coming to listen to me and I get so much from them. They get so much from us, which is awesome but, they don't realize how much we get.

Speaker 2 22:07

Absolutely. I have the opportunity to speak to them.

Speaker 3 22:10

And then I would take that even one further, as just you know, like the jack off at the wheel sometimes, where the biggest payoff for me was y'all being there.

Speaker 2 22:22

Yeah.

Speaker 3 22:22

And first off, is y'all saying yes in the text message, right? Because that's how these things normally.

Speaker 2 22:26

You mean we have a choice. Yeah, wait, wait, I didn't know that was.

Speaker 1 22:28

Wait.

Speaker 3 22:31

Well the lack of choice is implied.

Speaker 2 22:33

Okay.

Speaker 3 22:35

Okay, and so if you infer that, that's on you.

Speaker 1 22:38

I signed you up, so yes, I just assumed.

Speaker 3 22:42

That's, of course, why you do it in the group.

Speaker 1 22:44

You don't want to be the one to be like oh, I don't want to. I know peer pressure, it's never by ourselves, it's all of us. Everybody's like okay, okay, I'm like okay, yes, no, no, no. Everybody's like okay, okay, yeah, okay, yes.

Speaker 2 22:54

Because I don't know that Wayne has ever agreed to do this.

Speaker 1 22:57

But it seems like he did announce it, it's implied he'll always show up.

Speaker 2 23:01

Yes.

Speaker 3 23:02

Yes, well, and in typical.

Speaker 2 23:04

Is he out of town? Yes, has he even checked his calendar? Oh, no, no.

Speaker 1 23:06

Yeah he'll be? Will he be here? I Okay.

Speaker 3 23:11

Yeah, and everyone did so. Michelle could have like a little cottage industry where she just puts a Venmo link into text groups.

Speaker 1 23:18

Sometimes I pay to be on the text group.

Speaker 3 23:20

It's $50 for everybody. Yes, yeah, and she comes away going like wow, I just made 500 bucks yeah.

Speaker 1 23:24

Like this is easy and y'all just did it Like.

Speaker 2 23:26

the Venmo was my shih tzu and nobody asked.

Speaker 3 23:37

Yeah, you just Venmo the dog. It's fine, awesome, yeah, so the event is at MetroTex on May 2nd. The event is at MetroTex. It's free, it's free, it is free. There will be donuts. My lovely husband has created an Eventbrite, so you just have to hop on there and get your tickets and like there where like Alan jumps in and I love all of the no one says no. Which is a beautiful thing.

Speaker 1 23:55

Yeah, you built something amazing. Right, you have Whoa, thank you.

Speaker 2 23:59

That's what community is all about. And now, if any of my ex-wives are watching, woo.

Speaker 3 24:04

Here we go no tickets for them.

Speaker 1 24:05

No, sorry, that would be. They'll be at Will Call. Your tickets will be at Will.

Speaker 3 24:10

Call. That would be weird. Now for the record, I have nothing against. I have nothing against.

Speaker 1 24:16

In case they're watching Lovely people, lovely people, so the event.

Speaker 3 24:21

Yes, so the event.

Speaker 2 24:25

Three people with ADHD.

Speaker 1 24:26

I know I'm like gosh, can somebody throw a ball of foil at us?

Speaker 2 24:30

Or some string? Yeah, and that's why it's a fire drill.

Speaker 1 24:33

It is a fire drill. It's like fire hose almost some string.

Speaker 3 24:37

Yeah, and that's why it's a fire drill. It is a fire drill.

Speaker 1 24:38

It's like fire hose, almost. Yes, that's, that's the follow-up fire. That's right, that's the war, that's a cool off at 10.

Speaker 3 24:41

Yes 10 to 10 30 and so the event is to be tactical and like what you were saying. Okay, so how to plan like your perfect week as it pertains to marketing yourself? Yeah and yeah basically, the idea is we're going to throttle up everyone's branding yes because odds are it's mid at best yeah and in most cases it kind of sucks. Yeah, and it's not usually anything to do with the individual person and their message or their personality.

Speaker 3 25:14

It's more to do with most folks, it's a lack of training Most folks can't get past the they want to want to and they have that nagging thing of like I should be.

Speaker 1 25:24

There's this fear trigger of saying our accomplishments and letting people know our expertise. This is bragging. That's going to look terrible. People are going to hate us. If you feel that way, you have to be there May 2nd Because we're going to show you that you need to let people know your expertise and who you are, and there's a way to position that that is not bragging. It's educational and helpful for that end user.

Speaker 2 25:44

We are here to be a resource for our community.

Speaker 1 25:46

Yes.

Speaker 2 25:46

If that turns into a purchase or a sell of their home, then that's great and, in the back of our mind, obviously that's what we want. But in the meantime, we're being a resource and we're sharing information that people want to hear about. I always tell the story. There was a time in my life when I was newer in real estate it was after the recession, like 2009, 2010, and my husband was a Starbucks manager and Starbucks was kind of newer to the area too, and I hated going to things at Christmas because the only thing anybody wanted to talk about was Starbucks and real estate. And that's still true. Maybe not Starbucks, but people want to talk about real estate Like we think they don't and we think that, oh my gosh, we're being like braggadocious or we're talking too much. We don't want to be the no offense, mary Kay lady, or whatever. We don't want to be the no offense Mary Kay lady or whatever.

Speaker 2 26:34

But that's not what it is. People are interested in real estate and even if they don't want to buy or sell right now, they may need a new fence or they need a painter or those types of things.

Speaker 1 26:44

I think we don't realize that all of your database and all your people don't see a thousand real estate videos today. You do because you're connected in real estate, so you think people are saturated with so much real estate content. Why would they want to see anything?

Speaker 2 26:56

You mean like the Barbie in a box.

Speaker 1 26:59

Yes.

Speaker 2 26:59

Right.

Speaker 1 27:00

Right Like I see like 15 an hour Barbie in a boxes Right and they're cool. They are, and no one else is seeing them like that, but no one else outside of real estate is seeing those, except for the people that you're sharing?

Speaker 3 27:11

that are connected to you, but I am over the Barbie in a box, much like the D Magazine. Yeah, action figure.

Speaker 2 27:16

Is that what it was?

Speaker 1 27:17

Action figure it was like a Barbie in a box action figure and it came with all your stuff, yeah, yeah. And it was. It was it's clever. It is it's clever right? Yes, yeah, but I think we think that our entire outside of the little real estate bubble into buyers and sellers and people that can move your business forward.

Speaker 3 27:36

And again, my mantra, now and forever will be nobody knows who you are. Advertise more. Absolutely, yeah, absolutely, and the simple Occam's razor is if you don't, the next person will, and they're going to do it without feeling sorry for you.

Speaker 2 27:53

You can't be out there enough. And then your next-door neighbor is going to have somebody else's sign in their house.

Speaker 3 27:57

Yeah, or your cousin is going to have a different agent. Yes, every real estate agent which you might be okay with actually.

Speaker 1 28:02

Every real estate agent needs to come here and do a podcast and interview the roofer and the landscaper and the home repair guy and all of these different things, so that when people are only buying us selling a house every 12 years. So what are you doing to connect with them? On average, it's every 12 years, so what are you?

Speaker 3 28:19

doing, and it's only like seven, I think yeah, yeah, it's pushed to 12 interesting okay, and that's only about 145 days of that 12 years.

Speaker 1 28:26

So what are you doing the other 3400 days? To connect with people, so that they connect with you and you're ready. Yes, so you should be doing a podcast giving people information about the most precious thing they have, which is their home. You, and you're ready. Yes, so you should be doing a podcast giving people information about the most precious thing they have, which is their home. You know their most important investment.

Speaker 3 28:38

Absolutely Except for their children. Exactly, and their kids.

Speaker 1 28:41

Investment-wise. Well, children's a pretty good investment too. I guess that would put the high-end people in the house.

Speaker 2 28:44

They've cost me a lot of money.

Speaker 3 28:46

Yeah, and to that the needing to market yourself as the subject matter expert on whatever your little niche is, and that's why you know like we're doing the thing next week at the Broker Open. I mean the number of agents that would want to be in the luxury space. The line would go around this building 10 times and none of them know how to get there, and so we are going to help facilitate that.

Speaker 1 29:14

And the biggest you know how you get there you jump in.

Speaker 3 29:17

Exactly it's only numbers.

Speaker 1 29:19

I've worked with some people like well, right now I'm at like 600. One day I'd love to get to 1.2 and then go to 1.2.

Speaker 2 29:24

Yeah, make the calls, you know be great, do what you do.

Speaker 1 29:27

Well, it's just more zeros on the page.

Why Real Estate Agents Need More Visibility

Speaker 2 29:32

That's all we're talking about, and it's more zeros on the paycheck, so you've got to jump in. Yes, right.

Speaker 1 29:36

And so this event gives you that opportunity to jump into that. Amen, yep.

Speaker 2 29:40

So I just want to say that I created a fabulous agenda for us to talk about today.

Speaker 1 29:46

Oh, for today. For today, have we gone live yet? Has this started? Oh, we're starting. Okay, and now Welcome.

Speaker 2 29:54

And somehow we managed to not talk about any of it.

Speaker 3 29:57

Well, do you have one? This was on the text yesterday, but this was so good I loved it.

Speaker 1 30:02

I'm going to save it for next time? Yes, All right. Yeah, you'll have to come back next time, because we will be on that list talking about important things.

Speaker 2 30:10

We'll hit some of my points I'm sure, at some point, maybe even on may 2nd, when you come to throttle up. Yes, yes, get your tickets on eventbrite and you will get to see the studio usa van bus, yes, yeah studio on wheels, the mobile, the mobile studio the mobile studio I.

Speaker 3 30:29

I can't wait to see it, and we're going to, like I said, we're going to endeavor to make this as tactical as possible. So Ashley and Michelle will set the table for and it's like they get to be good cop, bad cop with.

Speaker 2 30:41

We're going to do whatever, so it's not going to be like today was Michelle gives advice and then Ashley doesn't follow it.

Speaker 1 30:48

That's usually the formula for how they operate, yeah, and so Ashley will be there to be the do as I say, not as I do. It's amazing.

Speaker 3 30:59

You used to walk around with a smile, working with us, because you have everything all laid out and then we're like, wah yeah.

Speaker 1 31:04

And then it's like, oh, never mind.

Speaker 2 31:05

Yeah, bless their heart.

Speaker 3 31:07

It was like two pages, yeah, and I mean I love it.

Speaker 1 31:16

And the thing is, I even said in the text group.

Speaker 3 31:17

I was like I knew I, I knew yeah for show notes and all of the above and that we're a moment where there's just no one saying anything. Yes, we got this yeah yeah, yeah and unfortunately, we never stopped talking.

Speaker 1 31:26

Yeah, not one time I feel like rick just needs cutouts of us too, because, you know, like my, I raised my hand. No, that's right. The AI version is right around the corner.

Speaker 2 31:35

Yes, oh my God, Get me started. Oh my goodness.

Speaker 3 31:38

So, yeah, I have Mary Reeves coming later today to experiment with the cool We'll create the AI avatar.

Speaker 1 31:43

Yeah, we've been playing with that too.

Speaker 2 31:45

It's nice, so we so winning women's Wednesday next week. Ashley wants to talk about ai because she went to the um thousand. What conference, oh, that was a big thing so I'm excited.

Speaker 3 31:57

Yeah, I'm excited. Okay, so what we'll say? So you guys are gonna start off the event with the coaching yes, then cory's gonna hit us with the tactics and then wayne is gonna come back and kind of close it out with the, get you fired up, and then we're gonna funnel everybody out to the mobile yeah and whoever wants to just jump in and essentially put everything into practice that they just heard, before they forget it and it runs out of their ear. Then we're going to have content.

Speaker 1 32:22

And so that's going to be like, yeah, content and donuts, I can't wait. Yes, awesome, may 2nd.

Speaker 2 32:28

Eventbrite Get your tickets. Throttle up. We'll see you soon.

Speaker 1 32:31

Have a great weekend everybody. Yes, it is Friday, man the second's going to be amazing.

Speaker 3 32:37

I can't wait, I'm so excited about it.

Speaker 1 32:38

I had so much fun at the last one.

Speaker 2 32:40

Yeah, it was fun. I learned so much from you guys. We always do yeah, so good.