Winning Women's Wednesday
Join Ashley and Michelle on their mythical quest for work life balance while navigating the choppy waters of female entrepreneurship!
Winning Women's Wednesday
The Robots Are Taking Over
Afraid of AI? You're not alone. The term "artificial intelligence" often conjures images of job-stealing robots and digital dystopias, but what if we're looking at it all wrong?
In this eye-opening conversation, we reframe AI as something far more practical: the evolution from hand tools to power tools. Just as you wouldn't insist on using a manual screwdriver when you have a power drill available, clinging to entirely manual processes when AI can streamline them represents a missed opportunity for growth and efficiency.
Through real-world examples, we demonstrate how AI is transforming real estate work: converting a "shed with no walls" into an "open-air pavilion" with a single prompt, creating framework questions for a panel discussion in minutes instead of hours, editing property photos to remove imperfections without bothering photographers, and crafting responsive client communications that strike just the right tone.
The true power of AI isn't in replacing human creativity but in enhancing it. When you value your professional time at $250-500 per hour (as successful agents should), using tools that save you hours each day isn't just convenient—it's smart business. By delegating the $15-20 per hour tasks to AI, you free yourself to focus on the high-touch, relationship-building activities that truly require your unique human talents.
Whether you're AI-curious or AI-cautious, this conversation offers practical insights for incorporating these powerful tools into your business without sacrificing your authentic voice or personal brand. After all, you're probably already using AI in dozens of ways without realizing it. Why not make it work intentionally for your business growth?
Ready to buy back your time and focus on what truly matters? Listen now and discover how AI might be the most powerful assistant you've never hired.
You ready? It's on air and we are live. Oh, here we go. Hello, hello, hello. Good morning everyone, and welcome to Winning Women's Wednesday. I have my amazing co-host, miss Ashley Gentry. Welcome. Am I amazing today? You are amazing.
Speaker 2:Amazing. It's Wednesday, it is Wednesday and Michelle Ozimi, who has now coordinated her necklace and her headband. I have, I have. Am I amazing? Today? You are amazing, amazing, it's wednesday, it is wednesday and michelle ozimi, who has now coordinated her necklace and her headband I have, which is extra special with her accessories today, but that's not what we're talking about is it?
Speaker 1:it is not except my daughter caitlin, made this for me like a hundred years ago.
Speaker 2:I love that there's a bracelet too, yeah I don't wear that, I wear a little bracelet, that. So here's what's really funny my child is my child and she thought she wanted to make like bracelets with these clay beads or whatever and scroll them all together and you can put little names and stuff.
Speaker 2:So she goes into her playroom this was like a year ago and she sits there and she's like dad. So she ran a sweatshop, essentially, and was like this is the bracelet that I want and you put all those beads on. So we had to sit there with a tweezer, which and he did it. And he did it and it said alex, and then it was too big for her. So then she gave it to me and so anytime I'm doing something like I wore it when we were in florida. Yes, I wore it because it just it sits there reminds me.
Speaker 2:But but I say it's funny and she's my kid, because when I was her age, the yarn bracelets- were real, the braiding and like weaving everything else so I went and bought all the supplies, and a little girl that I was friendly with at school was really good at it, and so we would go in my basement and I would make her make friendship bracelets and I would scale, sell them at this school lunch in elementary school.
Speaker 1:So I was like tear my child's already following into my own footsteps we um, we had a little bit of like triggering trauma in the household yesterday because when gracie was little she was a cheerleader, okay, and so glitter everywhere, right, like everywhere. I hate glitter all the time all the time.
Speaker 1:Um, didn't bother me so much, but now you know our household is all white so it was always on the white couches and things like that, but it really bothered alan. Oh, color, yeah, because no matter what there was like in his underwear, on his face and his beard, there was always glitter. So we're in the middle of prom season and it's masquerade right, the theme this year, which is so, so fun, great theme, good job tag. Um. So she orders the mask. It comes in yesterday, she opens it on the kitchen counter. Glitter everywhere, glitter everywhere. Alan's like get that out of here, get it out of here. And already he's like I can feel it, I know I have it on me that's not a textile that he wants to use in his artwork?
Speaker 1:no, it is not, and she's got to like hot glue some pieces and things to it and he's like you're gonna need to do that like in the garage. Yeah, so no, thank you I like it?
Speaker 2:yes, well, I love her beginning tangent so what?
Speaker 1:yes?
Speaker 2:what are we talking about today? Obi-wan Kenobi.
Speaker 1:AI, Because you went to the Thousand what conference I did and that was like a major component right, yeah, no.
Speaker 2:So Thousand what is a marketing and branding company? And so the principals there actually used to be at Inman and then that was really their bread and butter, was more of the marketing, advertising, branding side of things. So that's what Thousand Watt does Great conference for anybody that really wants to get like real nerd out on that kind of stuff, conceptually, tactically and everything else. They did it last year too at Gillies, they did it again this year, so maybe next year they'll do it again. Are they local? No, I can't recall where they are, but you know, Dallas is obviously a good middle ground for people to fly all over the country.
Speaker 2:We do get the cool conferences, we do get the. We got T360 in Frisco next month too. So so no, it's, it's. It's amazing, but really you know it was so interesting. And then we had the master class for real producers the week before and it was really talking about AI and creating efficiency and what that looks like and the real estate production world and brokerage and everything. And then Thousand Watt brought it into. You know again how to use AI to create a really authentic brand.
Speaker 1:I think people are so scared of AI and I don't think they fully understand what all it does, because it's such a great tool.
Speaker 2:And I'm not trying to replace human capital, but honestly, at the end of the day it's like you know. Dustin Wright said something which I thought was such a great analogy for any age group to really understand. He's like think of ai from going from a hand tool to a power tool. Yeah, and so you could sit there and use a screwdriver all day long. It's going to take you a long time, but are you begrudging if you have a really good, you know power drill right?
Speaker 2:you know, to sit there and and make better use of your time like?
Speaker 1:are you going to hand wash the dishes are? Are you going to put them in the dishwasher?
Speaker 2:I'm going to hand wash them because I don't trust my dishwasher.
Speaker 1:Okay, that would be you, but I'm going to put them in the dishwasher because it saves me time.
Speaker 2:Yeah, no 100%.
Speaker 1:They're still getting washed. I'm still the one putting them in the dishwasher. How about people using a microwave?
Speaker 2:Yeah, like it's, but all of those things is we've adapted to think. Are people still doing a horse and buggy or are they driving cars? Who has a landline phone?
Speaker 1:thank you.
Speaker 2:Yeah, my mom even got rid of her landline all of these things are creating efficiencies, but also gearing us towards more connection in a shorter amount of time, and I thought that was also a really other another great concept, because you can only go to so many coffees, you can only go to so many in-person meetings, but but AI allows us just technology in general allows us to continue to be in front of our sphere in a very intentional, high-touch way, and I think people just there needs to be a paradigm shift moment. I just don't think everybody's had theirs yet, so what were some of the like most exciting tools.
Speaker 2:Of course I needed you there because I did not take notes in my remarkable Shocking. That is still my backpack yeah, With an uncharged pen. But I did get the slide deck of a couple of presenters so. I can share that with you and you can nerd out.
Speaker 1:Okay, okay.
Speaker 2:Because one of the chicks was the lead branding specialist for Serhip oh cool. Specialist for serhip, oh cool. And so she did a really good presentation on what that looks like and how to market and brand yourself in your authentic voice, because anybody can sit there and rinse and repeat. And branding in a box, right, and I want that package, that package with that package, right, um, do your. You know, and not being I'm in studio, so of course we love video tours, but still that's not their job.
Speaker 2:To create your authentic brand, necessarily, you need to design what your authentic brand is and then allow the people to help you, you know, get that over the finish line, and so you need to create your own voice. You need a voice, and I think that's where I think that's the most important thing is when somebody reads your content, if somebody sees your videos, if somebody reads your emails, yes, is your voice standing out in that, and can they differentiate you from the other 1.4 million realtors in the united states? And the answer is generally no, you know, and so because the charming four-bedroom cottage was an open-air pavilion. That was a good, but that okay ai, but ai helped with that description.
Speaker 1:So tell, tell them what we did. So I had a listing that had a unique I mean what it was. It was a shed that was kind of falling apart and instead of just taking it down, they took, I guess, the walls off. Yeah, they left the slab. Okay, they had done this built-in seating that also has storage. Okay, to listen to it it sounds horrible, but it was actually really cute and charming and they had strung lights from it and it was actually lovely. Yeah, and you know, wall, this shed didn't really sound appealing. Wall, this shed, yeah, shed with no walls did not really sound great in the description. So we put it into chat gpt. Yes, we did. I personally, like claudeai yeah, that's my favorite right now and it came back with open air pavilion. It was like bingo and it took two seconds. I was like, oh, that's exactly what it is.
Speaker 2:Yeah, because it's beautiful, because you look to me, you're like what the heck do I call this thing? I was like I don't know, put it in ai. Yeah, it'll probably give you a few options that you can connect with, and it was quick and easy.
Speaker 1:And it saved me time and it gave me a great description because I would have come up with something stupid, but it definitely still needed my human touch and my tweaking, of course, because they give you 10 different options, yes, nine of which are ridiculous and not actually describing, you know.
Speaker 2:Yes, and so it's still. You are sitting there and saying, hey, great. And again I want to replace the human capital piece my daughters.
Speaker 1:Here's an example.
Speaker 2:Yeah, here's another example. Okay.
Speaker 1:If you look behind us, winning Women's Wednesday's logo was created by AI, but if humans had paid attention, they would have noticed the three ends, the three ends, so see we're not replaceable. We're not replaceable.
Speaker 2:We might need smarter humans, but we're not replaceable no, but my thing is is like I, you got to think about it. As you know, any, any coach or anybody else, when they're just like teaching a class or do anything else, what is the first thing they tell you to do?
Speaker 2:when you're trying to, like grow your business, you need to figure out how to delegate the 15, 20 an hour work, right absolutely find an assistant to do that well, that's really hard nowadays to find somebody that wants to work for 15 or 20 an hour, and so, in turn, you sit there and say what you would have delegated to or relegated to more of an admin in that sense.
Speaker 2:Right Now you can actually use AI and get it done quicker. Get it done quicker. You're feeding it, just like you and that's the other part too Like you have to feed the literal machine. It doesn't know the voice, it doesn't know what your intentions are. You know you have to prompt it, you have to work with it and and so there's. There's still work involved, yeah, but, like last night, I used to hate putting in listings and I know this is like the baseline level of using it and stuff. I still hate putting in lists I hate putting in listings.
Speaker 1:I love having them help.
Speaker 2:um, so, so that, but. But the description which I hate is when people still use AI and then it doesn't translate to the vibe of the house. It doesn't do anything else. It uses all these flowery words but I use it in my listing description. I tell it the tone that I want. I tell it some really cool things that I want to make sure I highlight. I also say I don't want it fluffy. This is to the direct consumer, to get them excited about details that they might not initially see. So I walk through all of that. I'm typing a ton of stuff and then I also have 30 things that I want it to weave into the property description. Then I go write it for me in an architectural digest type format and then it comes back and then I tweak it a few more times and I go this is great and especially the character limit. Yeah, you can sit there and say and do it under 2 000 characters.
Speaker 1:there's nothing worse when you're like on a roll and then you run out of characters in mls, or do you? Because mls has the ai description that it'll prepare for you.
Speaker 2:But do you use that one or do you okay? No, no, because, again, if it's just a plug-in, sometimes I think like great, um, but there's still you have to feed it and then go back and do it.
Speaker 2:So I don't I don't use that for like the photos or anything else, but that is a very baseline thing that people can do, but you still have to train it, you still have to talk to it and you still have to edit and audit what it's doing now.
Speaker 2:The other thing for the masterclass that I thought was amazing was I was the emcee and we had three amazing panelists and we were talking about consolidation, disruption in the marketplace, ai and all of those things and generational shifts and not generational shifts in the civilian buyers and sellers, but generational shifts in agents, and so there was a lot of emphasis around the stuff. Um, the panelists and, and lance who's who's one of the owners of rp I I couldn't make the meeting, the virtual meeting that they were going to do, just to kind of role play and brainstorm of what they were, and so lance is like I'll record it. My dad, come at lance, I don't want to watch a 41 minute recording, and so it was like okay, speed it up yeah, so instead I was sitting there twiddling and I didn't know which one would.
Speaker 2:Let me do it and finally restream. Um, I uploaded the 41 minute video into restream. It transcribed it in a minute and a half, nice.
Speaker 2:I copied it put it in to chat GPT and I said I'm hosting a masterclass here the three amazing panelists this is what they were. They were talking about their strengths and everything else here's. Here's the audience in which I'm trying to do this masterclass, for here's what our goals and objectives are. Can you help me create a framework of about maybe 10 questions or so talking about the three shifts that that we're discussing and what that looks like?
Speaker 2:Nice took an extra five, extra five minutes and I had an amazing workflow to guide me through that and I gave the questions to the guys the day of the morning of and they're like this is amazing. I was like thanks, you know, and I'm like I what would have normally taken me probably three hours to get through and do. I think it took me 12 minutes. That's awesome and that bought back over two and a half hours of my day where you know what I did. The rest of the day I was on the phone putting out fires, talking to my clients, doing the high touch stuff yes, being relational, being relational so when people think of ai disrupting the relationship.
Speaker 2:Instead, it gave me two and a half hours back to be more relational and intentional with my base, which is incredible incredible and gave you time for pickleball. I haven't had as much time for pickleball. I don't know how AI is going to help me with that, but it's been busy and it's been good busy.
Speaker 1:Yeah, I know for sure.
Speaker 2:Yeah, well, what about you? What are some favorite tools that you've?
Speaker 1:used. I love it to help me with my writing.
Speaker 2:And what I have found is and again, I, I use claude, who do you use? I think I told you about claude yeah, yeah, yeah, you did, and then I'm so bad so I use both um. I use both. It depends because both, I think, have different skill sets, like chat. Gbt has definitely more plugins or like different things it pulls from, yes, um, but I think claude is probably a little bit more baseline, intentional. Maybe with its words it's a little different.
Speaker 1:I like it for writing. I think it has a better feel for writing and it's great for planning.
Speaker 2:I wouldn't know.
Speaker 1:Yes, no, I've used it for planning out different things, creating different strategies within the plan, because you can type in okay, this is what I want to do, this is how I want to do it. Okay, now repeat it back to me in the way that I should structure this.
Speaker 2:Is this how you handle me?
Speaker 1:Yes, yes, it doesn't work, but yes.
Speaker 2:Okay, just checking.
Speaker 1:Yeah, no, I really like it for that and again, I like it for my writing and what it's learning. So it and for those who are worried about it replacing you, what I'm learning is that it's making me a better writer, because often I will, For my newsletters, I will, you know, do my stuff and then I take it and I put it in Claude and then I'll go back and modify it from there, but more often than not now, claude's not really changing it. The thing I'm really seeing it change is giving it um, like headlines and different things like that. But as far as the actual writing, it's not changing it and that's making me faster because that means I'm writing it. We're going with what I've already said, yeah, and so it's just put it in there and ship it.
Speaker 2:I love it.
Speaker 1:It's a lot faster. So now you used it and I'm going to be practicing this today. You used it for virtual staging. I did, and I thought that was really cool.
Speaker 2:Now here's what I will say about it. It's not perfect yet and you have to be careful because it also likes to start getting a little cutesy. And try to change the floor plan a little bit in the background so you can upload a photo.
Speaker 1:Well, did it change the floor plan or did it add fixtures? Both.
Speaker 2:Both. Okay, I had to tell it. Stop being naughty and changing the stagnant photo. Are you really polite Sometimes, and sometimes not, like I was. I was like knock it off, stop changing the floor plan.
Speaker 1:I was doing something the other day in Claude and I can't remember what it was and I didn't like its response. Yeah, and I was trying to politely tell Claude that I didn't like his response and I was like wait, this is a machine I don't have to be polite, I don't know.
Speaker 2:We've seen some scary movies and that's exactly what.
Speaker 1:I'm thinking Like well, I don't want to be rude, but I didn't like the response.
Speaker 2:No did and I and it. When it did pump something out, it was great. It's also um, I had a naughty investor client who was pushing, pushing, pushing to get photos redone after a tenant decided to install their own cabinets and had 42 cats and all these other things, and so he were cats, so he worked on getting it all done. He's like it's ready, I want photos, blah, blah, blah. Come on, get him out there tomorrow. So studio sa goes out there. I get the photos back and I'm like what is this box residue by the back door?
Speaker 2:it looks like they had like a back rug tape to the ground and so when they pulled it up, it was like probably for the 42 cats, like a pee pad or something and so, but like the tape residue, and you could see the line that was left. And I said, dude, and he's like I thought the cleaning people would get that out, but I guess they didn't. So now we have this on the back door and so I, instead of bothering, I did ask for permission but I said, instead of bothering my wonderful photography team, can I try using ai to remove that?
Speaker 2:and I did, and 10 seconds later it was gone okay, so because so because I told him you go, go, gone and a scraper and you scrape that on the luxury vinyl plank and it will come off, but you go up there and do it yourself I will get it removed.
Speaker 1:The term luxury vinyl plank luxury plastic flooring decided to put luxury and somebody probably used a.
Speaker 2:I you know, to figure out what the right terminology was to make it sound fancy. So you know, and and I think it's, it's all of that kind of stuff. Um, like my husband, who is not creative whatsoever he's not. He's so good in so many things, hi, reese. Yeah, thanks, babe. Um, but he would always rely on me to on all of our rental listings, for our property management. He would sit there and be like I need you to help me do the floofy stuff, like I don't want to do. I don't like doing the floofy stuff.
Speaker 1:You run out of words Like you, just you run out of words.
Speaker 2:Well, and I have to get into a rhythm, yeah. And then I hate everybody else's property description and my goal is to always tell a story about the house that maybe a buyer's agent or a buyer would miss just by looking at the listing. So I'm like, ah. So instead I said, just do you choose chachapiti? And so he does, and now he knocks it out, and it might not be exactly how I would do it, right, but it's, it's great, it's efficient, it helps him, um and and so it's replaced him having to bother me and going, hey, can you write this?
Speaker 1:Can you write this Can?
Speaker 2:you help me with this, even responses to clients or tenants or anything else. He might be a little bit more blunt and I tell him hey, why don't you put it through AI first, to make sure your tone is appropriate, and it'll go? Yeah, they said it wasn't, and so, but it's a great response. You know, sometimes you're like I don't know what to say to this person, um and and that's something else too I think words are very powerful, absolutely, and it's hard, especially when you do it via text. Text is awful, yeah, email is awful to get that through, but I recently have used it for clients who had some really good questions and comments and feedback, and it was like you know how you want to authentically respond right right instead it was hey, here's the context of of my relationship with this past client.
Speaker 2:Here's what's going on now. Here's our initial text thread. I now got this response and here's what I'm trying to capture. Can you help me write a response? Right? I did that while I was at the thousand watt conference because I got the text and I was like, oh, that's normally something where I would have gone in the hallway, probably spent an hour trying to make sure I perfected the response, because it was challenging, but nothing bad, it was just a. It was critical that I responded in the right way, crafted it and within five minutes. That sounds great. Ashley, see you Thursday. And I'm like goodness gracious, you know, but that that took four minutes of my time. Instead of taking me away from the conference that was really expensive and going out into the hallway and missing something, I bought back my time, absolutely.
Speaker 1:And you satisfy your answer, satisfied the client, so you didn't have to worry about it any longer. Yeah, which is amazing, I know, very cool. So what else? What else did we learn?
Speaker 2:Um, I think it's in the wise words of Dan Martell, which we both love. Now, love him. Um, you know his. His biggest thing is, you know, whatever you can do to buy back your time is what is is exactly what you should be doing, and so, whether that's having a true assistant or a virtual assistant, um, or or using AI to help you be more efficient, All I know is I use Instacart now, you know, we, we DoorDash and Uber Eats and do all those things, because my time, if I have to get out of my rhythm to go to the grocery store and to do all of these things, then I'm I'm wasting probably two hours of my day Absolutely, and I've set my time that it's 250 to $500 an hour.
Speaker 2:That's, that's really expensive. Yeah, Um, and so instead of I can do something and pay someone, you know, 15 bucks to go get my groceries and I can just say order again and it's done. That's, that's fantastic. And so I think we just need to retrain ourselves that these tools are out there. And for those of you that think you don't use AI you do, Amazon uses AI, you know all of these other things. It's just, I think it's your phone uses artificial intelligence so you can demonize it or you can figure out how to put it good use for you. Absolutely, and I think that's the key message for our audience today.
Speaker 1:I love it, I love it.
Speaker 2:Thank you, that was fun. It was fun and now you get to go off and teach a class. Is that what?
Speaker 1:you're doing. No, I am showing houses later today. Oh, okay, yeah, I'm super excited. Okay, yeah, you don't normally show houses, I know I don't, it's weird. Okay, yeah, I don't think we're actually going in them, but we're touring for someone who may be relocating here.
Speaker 2:Got it.
Speaker 1:Yes, so yeah, what do you have coming up? Uh, lots, all right then. Well, we will see you next time on winning women's wednesday. Live from studio usa. Thanks, guys, thanks guys.
Speaker 2:Yay, I thought you had a class. Why are you going to city central oh board meeting?