Creative Agency Success Show

Financial Metrics: Net Income

info@summitcpa.net (Summit Virtual CFO by Anders) Episode 6

“A service-based company should be making 15% net income, 10% is the break-even.” - Jody Grunden

The finer details of this episode

  • Why 10% is the new break-even
  • How profit margins get smaller as your company gets bigger
  • The sections of an income statement and why they are important
  • How to calculate your actual gross profit and determine what it should be
  • How much to invest in your employees outside of their paycheck
  • The difference between overhead cost and production cost
  • What you can do to increase your gross profit
  • How to prepare for a recession

Episode resources