
Creative Agency Success Show
Creative Agency Success Show
A Deep Dive into Leadership, Problem Solving, and Team Engagement with J. Scott
“Shifting from advocacy to inquiry is really important, and I think most leaders today are probably advocacy heavy because it's the model that we see most.” – J. Scott
The finer details of this episode:
- Importance of leading the way in marketing and working with clients
- Transforming high-potential individuals into high-functioning teams
- Rationalizing tasks and initiatives to align with customer satisfaction, team member satisfaction, and profitability
- Change management and involving stakeholders in driving change
- Approach to problem-solving and decision-making in leadership
- Balancing advocacy and inquiry in leadership and marketing
- Involving team members in leadership meetings and problem-solving process
Episode resources:
- Summit Virtual CFO by Anders website: https://www.summitcpa.net/
- Love our content? Sign up for our newsletter: https://www.summitcpa.net/summit-newsletter
- Digital Dollars and Cents: A Virtual CFO’s Playbook to help Digital Companies Create a Financial Roadmap to Success, is now an audio book! Download it here: https://vcfo.summitcpa.net/ddc
- Connect with Jason here: https://www.linkedin.com/in/jasonscott120vc/
- Check out 120Vc here: https://www.120vc.com/
Timestamps:
Leadership and Change Implementation (00:00:14)
Discussion on leadership, change implementation, and project management with J Scott from 120 VC.
Marketing and Thought Leadership (00:00:29)
Transition from thought leadership to marketing strategies and leading teams in marketing efforts.
Creating High Performing Teams (00:01:32)
Introduction to the topic of creating high performing teams with J. Scott from 120 VC.
Transforming Cost Centers to Profit Centers (00:02:32)
Discussion on transforming groups from cost centers to profit centers and focusing on customer satisfaction, team member satisfaction, and profitability.
Working with Fortune 1000 Clients (00:02:58)
Details about working with Fortune 1000 clients and the process of transforming various teams within those businesses.
Shifting Mindsets and Canceling Initiatives (00:04:23)
Insights into shifting mindsets, rationalizing initiatives, and repurposing existing team members to create growth.
Impact on Smaller Teams (00:06:17)
Exploration of how smaller teams can contribute to the three pillars of customer satisfaction, team member satisfaction, and profitability.
Applying Marketing Principles to Business (00:08:06)
Comparison of marketing and leadership principles, emphasizing the importance of understanding the underlying business problems.
Creating Demand and Stakeholder Engagement (00:13:27)
Explanation of creating demand for initiatives and engaging stakeholders through experience sharing and shifting mindsets.
Improving Customer Satisfaction through Tools (00:15:59)
Discussion on improving customer satisfaction through the implementation of tools, focusing on the impact on call center operations.
Empowering Teams and Overcoming Obstacles (00:17:37)
Insights into empowering teams, addressing obstacles, and ensuring alignment with day-to-day responsibilities during project implementation.
Crowdsourcing Requirements and Demand (00:18:25)
J. Scott discusses the importance of crowdsourcing requirements and demand from employees to improve business solutions.
Effective Group Problem-Solving (00:20:39)<