From YouTube to B2B Filmmaking: Storytelling, Marketing, Imposter Syndrome & DaVinci vs Premiere - Matthew McGuire

From viral YouTube videos to high-level B2B marketing, filmmaker Matthew shares his raw journey—balancing creativity, career, and family while unlocking storytelling secrets that separate amateurs from pros. In this episode of The Just Joe BTS Podcast, we dive deep into:

• How early YouTube fame shaped his path
• The brutal reality of filmmaking jobs
• Why storytelling beats camera gear every time
• The power of pre-production—even in run-and-gun shoots
• Overcoming imposter syndrome and finding your “why”
• DaVinci Resolve vs Premiere Pro (and why Matthew will never go back)
• Vision boards, burnout, and what really fuels long-term success

This episode is a goldmine for filmmakers, creatives, marketers, and anyone navigating the highs and lows of a creative career.

📱 Available now on Spotify, Apple Podcasts, iHeartRadio & more.
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