Off the Beaten Path

Keeping Ammo Prices Fair During COVID Changed Everything

Cush Arrue and Rob Henson Season 3 Episode 4

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Live from SHOT Show in Las Vegas at the OTIS booth, Erin Crooks of Freedom Outdoors breaks down what really happened inside the gun industry during the pandemic. While panic buying swept the country, Freedom Outdoors refused to price gouge — and earned lifelong customer loyalty.

We dive into new shooter demographics, women entering the space, scaling a multi-location range business, and why training is more important than ever.


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