Heather Pleskach: Built to Last, Built to Clean

 What happens when a 16-year-old girl trips in the mud on a deer hunt and comes home with an idea that changes an industry? You get Otis Technology — and one of the most inspiring origin stories in the entire 2A space. This episode, we sat down with Heather Pleskach, VP of Marketing at Otis, live from the last day of SHOT Show 2026. Heather didn't just tell us about gun care — she unpacked nearly 18 years of watching an industry evolve, a brand grow from a field kit to a household name, and what it really means to carry the torch for a company founded by a teenage girl who refused to quit.

We got into Doreen's wild SHOT Show story (yes, the lipstick and heels are real), how Heather cold-submitted a resume with zero job openings available and somehow built a career, the growing presence of women in the 2A space, and why gun maintenance isn't optional — it's stewardship. Whether you just bought your first firearm or you've been in the field for decades, this one's got something for you.

Off the Beaten Path — where every trail has a story.

Show Notes: Guest: Heather Pleskach, VP of Marketing — Otis Technology Website: otistec.com | shooters-choice.com Topics Covered:

• Doreen's origin story: mud, a stuck stick, and 500 units at SHOT Show 1985
• Sneaking into SHOT Show at 16 with heels and hairspray
• Heather's 18-year journey from cold resume submission to VP
• Women in the 2A space — then vs. now
• Why gun care is stewardship, not a chore
• Shooter's Choice acquisition and what brand legacy looks like
• Otis's education-first YouTube content strategy
• What's coming big from Otis later in 2026 (teaser only 👀)

Transcript

SPEAKER_01 0:17

All right, ladies and gentlemen, we want to welcome y'all back for the last and final day of this year's shot show.

SPEAKER_03 0:26

Final day? No, that's it. We made it through it, right? Final day.

SPEAKER_01 0:29

And we're here at the Otis booth again. Shout out to Otis. Otis. So that's up to you. That was good. We have uh an amazing guest today who happens to be from Otis, Otis, Otis, Otis.

SPEAKER_00 0:41

Otis, Otis, Otis. And I don't know what I signed myself up for.

SPEAKER_01 0:47

We gotta adjust the mic. It's not pointing at her mouth.

SPEAKER_03 0:50

Oh, yeah. Let's see.

SPEAKER_01 0:51

Can I do it? Yeah, yeah.

SPEAKER_03 0:52

No, it's okay. That's not cool.

SPEAKER_01 0:54

Okay, you do it. And we're gonna keep all this in. So nervous. He's going, yeah.

SPEAKER_03 0:58

Maybe I need to lose it. Yeah, there you go.

SPEAKER_01 1:00

No, more yeah.

SPEAKER_03 1:02

Yeah. Maybe cross-eyed. There we go.

SPEAKER_00 1:08

Is this his first day? It is. He's in training.

SPEAKER_03 1:11

Only had one job. There we go. How's that look?

SPEAKER_01 1:15

I'll do a separate sync point.

SPEAKER_03 1:17

Okay. Ready? Yeah, we can use that as a blooper. Go ahead.

SPEAKER_01 1:20

Yeah. All right. Ladies and gentlemen, we want to welcome y'all back to the last and final day of this year's shot show. Uh, we want to give a special shout out to Otis.

SPEAKER_03 1:31

Otis, Otis, Otis, Otis. Otis.

SPEAKER_01 1:34

And today we have an amazing guest. Uh, actually, she's with Otis. Otis. Otis. Let's hear it one time for Otis. They're going live. You guys cannot see her for the ancient folks who are not going to watch this video, but Heather's looking at us like we are nuts. And we are. You got to be a nut to be an entrepreneur.

SPEAKER_03 1:54

That's pretty accurate.

SPEAKER_00 1:55

But Heather, introduce yourself, please. I don't know if I can do it like you guys do. That's all right. We'll help pipe you up. All right. My name is Heather, and I'm from Otis, and I am the vice president of marketing. I've been here for 17 years. With Otis? Yeah.

SPEAKER_01 2:13

Wow.

SPEAKER_00 2:14

First job out of college. First real job. And you've been here the whole time. No breaks? No breaks.

SPEAKER_01 2:21

Wow. We need some already. Yeah, hold on. Let me get porn. This is a this is gonna be a really good conversation. It kind of sucks that we only have uh 30 minutes, but we're gonna make it do what it do. And because you said you live under the rock, you don't get that reference. Yeah, she's like seriously. Yeah, she's like, I don't know. He'll explain it later. Yeah, it's just the lingo. Make it make it do what it do, baby.

SPEAKER_03 2:45

Make it do what it do.

SPEAKER_01 2:46

All right, so um wow, I guess. Yeah, let's unpack. So jump right in. Yeah, season two for us was all about empowering women uh who do some really dope stuff in the space. We had Lonnie, uh Lenny Oakley on, uh Dez, she's uh influencer, firearm trainer, Tess. We had all types of pits, we had a ton of all types of women that were just like trailblazers, and so when I reached out to you and you said, Yeah, we'd love to have you guys at our you know booth, it was like awesome because I know from the conversation you and I had before that Otis was actually founded by a young lady, right? Yes. Can you tell us more about that? Sure.

SPEAKER_00 3:29

So Doreen was 16 years old when she founded Otis, and she was hunting with her dad, and they were hunting for a white-tailed deer, and she fell in the mud and she tripped and she got mud stuck in her barrel, and she was trying to get the mud out so that they could keep hunting, and instead she got a stick stuck in the barrel. So um they had to end their hunt early, and it was a two-mile hike back to camp. And while she's walking back to camp, like mad at herself and and reflecting, she's thinking there's gotta be a better way, there's gotta be something that I can do and take with me in the field so that this doesn't happen again. Because they were hunting for, you know, meat for the freezer. And so when she got back to camp, she kind of put together some things that were from her grandfather's World War II kit and um put together this kit and caboodle is what she called it, had everything you needed to clean and clear in the field. So she started carrying it with her. Um, you know, and her dad's friends thought it was cool and liked it. And so um the next um shot show, she decided to come out here and gauge interest.

SPEAKER_01 4:35

Yep.

SPEAKER_00 4:35

And instead she came home with an order for like 500 units um or something like that. And so it kind of just snowballed from there. What year was that? That would have been 1985.

SPEAKER_01 4:48

Wow.

SPEAKER_00 4:48

So shot show today is not what shot show back then was. I I wouldn't know. Right. But it was so you have to be 18 to get in. Yep. Okay. I was gonna ask about that. Yeah, so she was not 18. So she she and her mom and dad, and and probably her siblings were there too, had come to set up the show, you know, during exhibitor setup, and it's more lax during that period. So she had her booth all set up, and opening morning she gets to the door, and the guy at the door is like, What are you doing? And she's like, I'm going to my booth. And they're like, Well, how old are you? And she's like, I'm 16. And he's like, Wow, well, you gotta be 18 to get in. So her and her mom went back to their hotel room and they put on one of her mom's shirts and they made her makeup a little bit more lipstick dramatic and puffed her hair a little bit higher because it was the 80s and put on some heels, and then she walked right through the door. So that's awesome. That that's a way to overcome it.

SPEAKER_03 5:50

Getting it done. By any means necessary. Yeah, so that's good stuff.

SPEAKER_01 5:54

Have the has Otis been here every year since? Yes. Wow. So that's a lot of growth. That's a lot of tenure in this space, too. So, all right, cool. That that's that's an amazing story. Well, I'm gonna circle back around to that in a second. Um, how did you get into the space? I know we talked about it a little bit before the mics were hot.

SPEAKER_00 6:14

So I um I graduated from college and I, you know, it was getting near graduation, and all my friends were interviewing with uh uh employers that came on campus and stuff like that, because they all kind of lived local to where I went to school. And I didn't do any of that because I didn't want to live there. I wanted to move back home. And that's like a three-hour drive from home. So, you know, I came home and I was talking to my dad and about how you know I really wanted to live at home, but I live in a very rural area. So, where do you go with a marketing degree in a rural where most small businesses probably don't have a marketing department? It's probably the small business owner themselves doing whatever marketing they can. And like, okay, there's a uh a hospital that we have, but there's one marketing person and she's been there for 20 years, so probably not gonna have a chance there. So my dad, um, he was a technology teacher and they toured Otis times previously. Uh what wait, you said, oh, your dad. My dad toured Otis like came him and his class would come to Otis and tour because some of the things that he taught had application, you know, in a manufacturing floor. Yeah. So he was like, Well, what about Otis? And I was like, I don't know what that is. And so he told me about it. And I just happened to, I they didn't there weren't any job openings. I just put in like a cover letter and resume. I sent it off without any job openings available, just hoping. Yeah. And they just happened to be growing and expanding and looking to build a marketing department. And so the stars aligned, and here I am.

SPEAKER_01 8:04

And so you've been with Otis for seven 17 years.

SPEAKER_00 8:08

I think I think it's 18 this year.

SPEAKER_03 8:10

Wow. What a story you've probably seen so much. Yeah, yeah. I can't even imagine in the industry over that time.

SPEAKER_01 8:17

Talk to us about the growth, like yeah, just as you know, entering Otis, because you said you worked your way up the ranks or you came in marketing.

SPEAKER_00 8:25

I came in marketing as uh entry-level marketing. Um, and now I am the head of the department.

SPEAKER_01 8:31

Ooh, fancy. Hold on, an applause. Folks who you are still stuck in the 90s. Yeah, you have to find the video version of it. Find the video version of this, which is on our YouTube. So uh, but yeah, that's amazing. Um, so then how have you seen the space diversify in the last 17 years?

SPEAKER_00 8:55

Um, I mean, it's definitely grown significantly. Um, you know, when I came to my first shot show, it was definitely big and like amazing and overwhelming because I'd never been to anything like this before. Um, but you see so many more businesses here that are able to able to grow and flourish and so many more, so many more women, so many more people in the space and all walks of life. And so it's you know, it's very cool to see.

SPEAKER_01 9:29

What does that mean for Otis, like seeing so many women? Because you are founded by a woman, um, and does that pour into like the mission side of what Otis does? Sure.

SPEAKER_00 9:40

So Otis has always given back. Um, you know, whether it is, you know, a youth organization, a hunter safety course, um, a Boy Scouts event or a women's program, it's really important to us to give back to those organizations that are helping teach people about shooting sports and getting them involved in the industry. So we always try to help out whenever we can. And so that's where, you know, we got involved with babes with bullets and their training program for women, the and now the Walmart with their organization and their foundation charities and things like that. Um, and we do a lot with other organizations as well to support their initiatives. Shout out to the Walmart.

SPEAKER_01 10:26

We love y'all ladies. That's actually where we met.

SPEAKER_03 10:29

I was gonna say where we met you and heard the story.

SPEAKER_01 10:31

We're like, and it was like that. Definitely was for us like the stars aligned for us because as an agency, our goal is to harness and empower and amplify voices of minorities. So nor usually when I say that, everyone goes right to race, right? Black, Latino, Asian, but then it's like the biggest minority group that's entering the space is the woman demographic. The NSSF has data on that, and so it's like, you know, our we're very intentional with what we do and how we do it and why we do it, because man, women are are all around badass. Who do we have last Heather?

SPEAKER_03 11:08

We had Heather on your Heather, uh uh uh Becky, Yackley, yeah, Yakley. Were you like into the firearm space at all before that? Like hunting, anything?

SPEAKER_00 11:20

Uh so I grew up around firearms. My dad was an avid hunter, so I grew up hunting with him. Okay, yeah.

SPEAKER_03 11:28

So it kind of made sense, like it made sense to you when you got into the industry. Okay, that's cool. That's I love that.

SPEAKER_00 11:34

I want to circle back if you don't mind. Sure. So, you know, you mentioned a lot of women in the industry. Um, Doreen's story is something that every time I tell it, it gives me goosebumps and it's just very motivational. Yeah. You know, I think about she was 16 years old. I think about what I was doing at 16, and it was definitely not building a company. No. Um, but you talk about the challenges and how hard it is to start a business. I mean, you know. Yeah. Um, but multiply that because not only was she female, she was 16. Yeah. So one of the things Otis did was got into the military space. Well, she had significant challenge speaking to anyone in the military because a lot of the right people that she needed to speak to didn't really take her seriously because of how young she was and because she was a female. So her dad actually kind of became the face of Otis and did a lot of grassroots marketing on military trade shows and events and military bases to really get Otis as you know, a cleaning kit that they brought.

SPEAKER_01 12:45

Wow, talk about tenacity and perseverance, and just to have the mind to adapt, right? Because as a father who wants to see your little girl fail at anything, that's actually that's actually really freaking dope.

SPEAKER_03 12:57

We're blown away. I remember you were telling the story, and we're just like, oh, we have to get Heather on the podcast to talk about this, just the Otis and and for you just to like come right into the fold of Otis and be here almost 18 years old. Yeah, like you know, almost kick, you know, carrying the torch, so to speak. Yeah, really.

SPEAKER_00 13:15

Well, I've definitely seen a shift in the industry too. You know, when I first started, you know, I was also younger. Um, but uh there were a lot of times where individuals aren't necessarily interest necessarily interested in talking to a young female because what would I know? And not everyone, you know, that was that's a recording on brush stroke, but we're music industry guys and we saw that a lot. Yeah, so now you know, the recent few years or more, you know, it's been much more open um and accepting. And maybe it's my age, or maybe there's you know that shift in in that maybe you don't have to be a male to know.

SPEAKER_03 14:01

And also if you listen to you speak about any of your products or anything that it I mean, your knowledge is is unreal. So I'm sure after a few even if it is initially like what does she know what she's talking about? After you hear you speak, yeah, I'm sure they're like, oh, okay.

SPEAKER_01 14:17

And this isn't because you're on our podcast. I legit don't know of any other cleaning company. What? I don't know of any other cleaning company in the space. I'm sure they're out there. No, I just no, there's none. No, there's none. We're the only one. Yeah, that's it. Hashtag Monopoly. That's it. Monopy. Only Otis. Yeah. Well, I mean And shooter's choice. Okay. All right.

SPEAKER_03 14:40

Oh, yeah.

SPEAKER_01 14:41

Yeah. There we go. Shooter's choice for our viewers. Bro, look at this. Hold on. Shooter's choice. Hold on, I gotta show the camera. Shooters. Shooter's choice.

SPEAKER_03 14:52

That was a bad owl, I just did.

SPEAKER_01 14:54

Was my owl pretty good?

SPEAKER_03 14:55

It was it was Otis.

SPEAKER_01 14:56

Whose idea was that?

SPEAKER_00 14:57

Uh we have a really great creative director. I don't know if you met Mark while he was here, but I think oh yeah.

SPEAKER_01 15:03

Wait, no, no, no. I met the brand manager. Yeah, Jared. Yeah. I saw that and I was like, I wonder if he like saw that and thought to himself, shooters choice.

SPEAKER_02 15:16

I keep looking at her for her reactions.

SPEAKER_00 15:19

And my face tells no lies. No, no.

SPEAKER_01 15:22

We're creatives at heart, so like seeing this, like my brain immediately goes to shoot.

SPEAKER_00 15:28

Did you see the dirty boar one?

SPEAKER_01 15:30

No.

SPEAKER_00 15:30

I don't know if we have any left, but it says don't be a dirty boar. Sometimes we gotta be you dirty boar.

SPEAKER_03 15:36

You dirty boar, you dirty boar. So it what's what's uh on the horizon for Otis?

SPEAKER_00 15:44

You know, we're really just leaning into what we do best, and that's you know, gun cleaning and maintenance. We have something coming out big later this year, but I'm not ready to talk about it. So we'll have to do a wow part two. Yeah. Um, you know, and uh from a marketing perspective, you know, we really try hard to educate, offer content that helps people understand the importance of cleaning, why they need to clean, how to clean across a variety of firearms so that they have the besides the physical tools, they have the resources to learn how to properly use them. Because maybe they don't know, or maybe they're looking for that reassurance or that confirmation that they're doing it the right way. So our YouTube channel is full of that content and we're continuing to expand on it. Yeah, fire.

SPEAKER_01 16:34

I saw some of that. Actually, I wanted to uh remind me, bro, when we kill the cameras and the mics, I want to introduce you to Destiny. She's uh uh female firearms trainer based in Arkansas. She's a woman of color, she's trained over 1,500 women through her organization alone. That's awesome. And so she's a firearms trainer first, but also she's an attractive young lady and she goes redunculously viral all the time. Yeah. So I think that's someone like you should really get to know because she's really dope, and her door is constantly spinning with how many women, and there's people flying her out to other cities and states because of the work she does. It is impactful, it is powerful, and she's purpose-driven. And so I think that'll be a good alignment for you guys. Oh, absolutely. You ladies, ladies, ah, geez, my opportunity.

SPEAKER_00 17:30

Well, we also have uh instructor discount program too to help out instructors as well as supplies for the classroom. So despite the connection, be great to just give her that too.

SPEAKER_01 17:41

Yeah, of course. I'll just loop y'all in an email or something, and then you guys can figure out the rest. I like connecting people. Yeah, appreciate it.

SPEAKER_03 17:48

Yeah, of course. My boy Network. Hold on, let me uh pat myself on the back.

SPEAKER_01 17:56

Folks, it's stay stay forward here at Shadow.

SPEAKER_03 17:59

Yeah, seriously, we're we made it. We did it. Yeah, yeah, yeah. That was good.

SPEAKER_01 18:03

So tell us um a little bit like uh, because I I do like the the fact that y'all do give back. I know you mentioned Babe with Bullets and Walmart. Uh are there any other initiatives that you you you folks do like for the younger? Because this this podcast is a communication arm of our business. And what our focus really is is pulling people in who are non-traditional gun owners. And so, you know, there might be people out there who are listening, ladies, uh anybody who like, I don't know how the hell to get into the space or I I'm new to the space. What why is gun care so important?

SPEAKER_00 18:41

Well, multiple reasons. I mean, for one, guns aren't cheap. So if you've decided to make the investment, you want to protect it. And so making sure that it's uh cleaned and well taken care of will help you protect that investment so it lasts you for a lifetime. Um or if you've got firearms handed down to you to be able to continue to hand them down. Um so being able to have that that heritage. Um, but also, you know, regardless of what you're using the firearm for, you want it to work when you want it to work. So making sure that there's a maintenance schedule for your firearms is important so that when it when you expect it to go bang, it does. So, you know, that's whether you've got your sight set on a trophy buck or you're in a shooting competition or everyday carry type situations.

SPEAKER_03 19:36

So a hundred percent. I love that you said because you got you all at Otis truly like know what you do and do it amazingly well. Yeah, yeah, yeah. And that's important. I think we see so many people like not necessarily in this industry, but just every everyone does everything, you know, and it's like that's cool, but you guys know what you're doing and you do it well, and I think that's amazing because it shows.

SPEAKER_01 19:58

Do you guys ever like roll out a new products and stuff like that? Because you know, obviously, I I don't know if like, you know, there are certain people like, oh, technology, so with my glasses, and as AI keeps evolving, I'm like, oh, you can't apply that to gun cleaner products.

SPEAKER_00 20:13

But I mean I let me show you the AI cleaning kit we have.

SPEAKER_01 20:16

What imagine it pours the loop? Clean my weapon.

SPEAKER_00 20:20

Yeah, clean my wow.

SPEAKER_03 20:22

Yeah, no, then it points it at you, Skynet activated.

SPEAKER_00 20:27

Okay, I feel like that's from a movie I've seen. Come on, hey, I'm not gonna Skynet. I'm not gonna be able to pull the movie out. Just let me let me just be okay with the fact that I knew that it came from a movie. Thank you.

SPEAKER_03 20:39

Yes, yes, yes. Half of my talk is like pop culture and movie records. Okay, what movie was it? Terminator. Terminator, yeah. Yeah, Terminator 2, Judgment Day.

SPEAKER_01 20:46

Yeah, yeah. Yeah. So that that's I'm glad you agreed to be on our show because man, I think how many women have we had on here? Oh shoot, maybe four or five.

SPEAKER_03 20:55

At least for you just for this shot show, yeah. Oh yeah. Heather, Heather, yeah, yeah. Becky, Amy Lucas, she was awesome. Oh, yeah. So that's Ford.

SPEAKER_01 21:07

Yep, Lanny.

SPEAKER_03 21:08

Lanny, yeah.

SPEAKER_01 21:09

No, Lanny was last season. No, last season, I'm sorry. So we're rolling this out as a completely separate season and all the fancies and the bells and the whistles and all the things. But um, folks, we're approaching the the 30-minute mark. We're actually just slightly under, but um, I do want to Aaron, shout out to Aaron, Freedom Outdoors. Uh oh yeah, oh yeah, oh that's right. She was on complete see, you just cover a squirrel. Yep. Heather's looking nice like, are you guys wrapping this up or what? This is just like uh neither do we just roll with it. We're just rolling with it. Is this how long this goes? Oh yeah. Yeah, they're designed to have fun because there are a lot of podcasts, this is where we I guess we gotta get serious. There are a lot of podcasts in the space that cater to folks that are already in the space. We try to keep it loose, fun, yeah, and super informal because not everyone comes from a a hunting background or Leo, vet, and like for me and Rob, we're from the city, right? And so my my introduction into firearms, and I've said this before, and I'll say it again, I'm not an advocate for underage gun owners, but if you're training under your father or your mother, that's cool. But I had my first firearm when I was 15, you know, illegally, and it was doing stupid shit. But, you know, as I got older, it's like I'm a father, I'm a husband, and I've owned a firearm since I was in my early 20s legally. But I this was in season one, right? I said this. I didn't know anything about a concealed carry or any of that until he and I opened our first business together. And it was just out of I don't want to say sheer ignorance because in Florida, you can walk in, I want to buy this gun, and they'll you know, they'll do the background check and walk out, you know. So it's like that's exactly what I he's like, hey, are you are are you gonna carry at the studio? And I was like, Yeah, he goes, You got you got your gun license, right? And I was like, gun license. He goes, Yeah, you know, like if you have to up it on somebody, I was like, then bruh, I'm gonna just up this and let it smoke. And he was like, No, bro, if you get pulled over and you have it concealed, you need to have your license. So hat off to my little big-headed big baby brother. For and that's the first time when I started like really getting into my own rights. Because man, at that point, how old was I, bro? We opened that studio, well, almost 10 years ago. 27, 2016, yeah, yeah, almost 10 years ago. I'm yeah, I'm 40, I'll be 42. So I was yeah, I was exactly. Yes, I was about my rights, and now I don't want anybody to infringe on them, brother.

SPEAKER_03 23:57

That's it. No, really, it is a beautiful thing because I I I hunted as a kid, but I got way away from it. We're from South Florida, anyone that doesn't know, Miami's an hour from us. I was doing some wild things, hunting wasn't one of them, but at least there was that knowledge that my dad poured into me even as a kid that I retained, you know, when it came to certain weapons and and you at least like the foundational stuff, the principles that I'm stuck, you know, as we got older and we got into more of like, because we've always been enthusiasts, I've always loved firearms and had one. But the more we get into this industry and explore and learn, you know, it's beautiful to see. We say this, I probably say this too much, but it's awesome to see that everyone's willing to teach the next to pass it along. You know, and I think that's super important to keep just this industry sustained and growing.

SPEAKER_01 24:46

And not only that, but like for me, I like I never thought about gun care when I first, you know, like owned a firearm. I didn't think about, oh, I need to clean my gun, right? Because if I need it and use it, last thing I'm gonna do is think about cleaning it. Like, I have way more shit to take about think about instead of cleaning my firearm, but like being in the space and realizing, oh, okay, because now for me it's become a lifestyle because I do want to explore the outdoors via hunting. So, okay, if if I want a hunting rifle, what do I need to accompany it? Because sure, I could probably go on tens of 20 maybe hunts and not even think about cleaning it. But the more uh information I watch out there on YouTube, like, oh, make sure you clean your gun, and then I owe it. It's kind of like it's all it's foundational. And so for me, that's that's like that's a great point.

SPEAKER_03 25:36

Yeah, what is the recommended like how often should a person clean their firearm?

SPEAKER_00 25:41

So I mean, every time you use it.

SPEAKER_03 25:44

Really? Of course.

SPEAKER_00 25:46

Yeah, it honestly it depends. I mean, it depends on how how much you're shooting, what kind of ammo it is, what kind of environmental conditions they are, you know, that kind of thing.

SPEAKER_03 25:57

So it's it's hard to give like a great an axe, yeah, an exact but more often than not, a hundred percent. Yeah.

SPEAKER_00 26:03

And like, you know, I went hunting quite a bit this fall, and it seemed to snow and rain quite a bit, and so you know, it was every time I came in. Cleaning, you know, I'm not cleaning the bore, but I'm wiping down the exterior, getting all the the snow and the the wetness off, and then I'm you know, putting a a layer of uh like a CLP on it to just protect it from rusting. You know, and and then I unfortunately didn't get anything this season, so it got cleaned at the end of the season before it got put in the safe.

SPEAKER_03 26:36

Okay.

SPEAKER_00 26:37

See, that's all yeah, that's all.

SPEAKER_03 26:39

Yeah, that's it. Yeah, I think we're uh I don't know. You're oh yeah, no, yeah, we're almost like no, let's keep going. I just want to make sure like she tells our guests where to, you know, where to find you guys and what to look for.

SPEAKER_00 26:49

So our website's OtisTech.com. That's OtisTec.com. Um, we've got all of our products for sale on there, and then our other company is Shooter's Choice. And that's Shooter's Choice. Yep. And that's shooters dash choice.com. So check it out. Oh shooter's choice wasn't available? I guess not.

unknown 27:10

Shooters.

SPEAKER_00 27:13

So we shoot it. We actually acquired Shooter's Choice um in 2018. Nice. So uh Shooter's Choice was another family-owned company, nice, and they kind of grew up in the industry with Otis. So the owners of Otis and the owners of Shooter's Choice went to all the same trade shows together. And you know, one thing I'm sure you've seen about the industry is you can be competitors and you can still be friends. 100%. Um, so when Frank and Joe, the owners of Shooter's Choice, were looking to retire, um, you know, they really wanted the company to continue on with someone that maybe had the same values and potential for their brand. Um, so, you know, they reached out to one of our owners who was a CEO at the time, Larry, um, about Otis buying shooter's choice. And so we acquired them in 2018 and it's been it's been a really great addition to our portfolio.

SPEAKER_01 28:06

Okay, really quick, last question. Who is Otis? Like, is that an actual person? Did she just choose that name?

SPEAKER_00 28:14

So Otis is her um after her, is it her grandfather? Oh my gosh, this is so terrible. I should know this. No, her dad's middle name is Otis, but I think it's after her grandfather. That makes sense. It could be her dad. My middle name is his middle name is Otis.

SPEAKER_01 28:32

My middle name is Otto, and that's my dad's dad's name, of course. But no cigar. I guess I'm Otis out of here. Alright, folks, thank you for tuning in. All right, folks, kinda.

SPEAKER_02 28:46

Gotta tell you, Bob Broccoli, Shockley, Kush on the side of me. We got Heather Otis live from Shot Show 2026. Gotta tell you, folks, we're gonna wrap it up.

SPEAKER_01 28:57

Thanks you, everybody. Damn, I damn sure did say thanks you, everybody. You should have just let it run.