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#21 - 3.1 Billion Visits to ChatGPT: Why Bots Win and Businesses Stall
Over The Bull
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ChatGPT racked up over 3.1 billion visits last September—more than Bing. If that stat doesn’t make you pause, it should. In this episode, we unpack how businesses sabotage their own digital growth with outdated thinking, broken funnels, and reactive marketing. If you’re tired of guessing why your site underperforms, this one’s for you.
Meet the Owner of Integris Design
Ken Carroll is the Founder and Creative Director of Integris Design, a boutique design and marketing agency based in Western North Carolina. With over 30 years of experience in creative strategy, brand development, and digital problem-solving, Ken has helped businesses—from startups to multi-location enterprises—build smarter brands and stronger systems.
Ken is also the host of the Over The Bull podcast, where he tackles the real reasons businesses struggle online—without the buzzwords or BS. His no-nonsense approach cuts through digital noise, helping companies avoid costly mistakes and uncover practical strategies that actually move the needle.
At Integris, Ken leads a hands-on team specializing in web development, digital advertising, local SEO, and strategic consulting. Whether he’s designing a website, breaking down KPIs, or building a custom client platform, his focus is always the same: clarity, simplicity, and results.
Resources:
1. ChatGPT traffic vs. Bing – September 2024
• https://the-decoder.com/chatgpt-breaks-traffic-record-with-over-3-billion-monthly-views
• https://www.digitalinformationworld.com/2024/10/chatgpt-surpasses-bing-achieves-31.html
• https://www.aibase.com/news/12493
2. Lack of digital strategy
• https://www.webociti.com/why-businesses-fail-digital-marketing
3. Stale website and content neglect
• https://siliencedigital.com/2025/03/common-mistakes-businesses-make-with-digital-marketing
• https://www.ernstmedia.com/common-digital-marketing-mistakes
• https://www.buzzboard.ai/avoid-the-pitfalls-5-common-digital-marketing-mistakes-small-businesses-make-and-how-to-fix-them
4. Overcomplicated funnels and UX
• https://arxiv.org/abs/1806.00923
5. Over-reliance on single traffic sources
• https://www.darrellevans.net/blog/the-7-critical-digital-marketing-mistakes-preventing-your-business-growth-in-2025
6. Not using analytics or tracking effectively
• https://depndigital.com/common-digital-marketing-mistakes
7. SEO as a one-time task
• https://www.webociti.com/why-businesses-fail-digital-marketing
8. Mobile optimization neglect
• https://depndigital.com/common-digital-marketing-mistakes
9. Poor automation and personalization practices
• https://siliencedigital.com/2025/03/common-mistak
This show breaks down the unglamorous marketing systems that actually work—structured websites, schema, local signals, consistency, and momentum over time. No hacks. No trends. No dopamine marketing.
Each episode explains why boring, repeatable actions compound, how businesses accidentally reset their own progress, and what to build if you want growth that doesn’t collapse when the campaign ends.
If you’re tired of starting over, this is for you.
Over The Bull® is brought to you by IntegrisDesign.com. All rights reserved.
