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#36 - The Small Business Mistakes That Come Back to Bite You
Over The Bull
Small businesses rarely get taken down by one big decision — it’s the quiet, everyday mistakes that stack up and cost them time, money, momentum, and credibility. In this episode of Over The Bull, Ken breaks down the most common digital and operational decisions that come back to bite small businesses the hardest.
From weak security practices and guessing instead of using data… to cheap hosting, DIY websites, and abusing AI content — we cover the landmines no one warns business owners about.
Ken also explains why running Google Ads to separate websites, ignoring conversion tracking, buying generic “SEO packages,” and using unsupported website themes can derail growth before it even starts. And he highlights one of the most overlooked essentials: your Google Business Profile and your NAP (Name, Address, Phone) consistency — which is absolutely non-negotiable for visibility and trust.
If you want clear, honest insights into the decisions that quietly sabotage small businesses — and how to avoid them — this episode lays it all out without spin, jargon, or fluff.
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What You’ll Learn:
•Why 2-step authentication prevents the most expensive disasters
•How bad data — or no data — leads to wasted marketing spend
•Why conversion tracking is the backbone of all successful campaigns
•The danger of “set it and forget it” marketing
•The truth about buying vague services labeled “SEO”
•Why website themes eventually break and cost you more
•The hidden cost of cheap hosting and DIY website builders
•Why abusing AI creates thin, low-trust content
•The importance of staying involved with your agency
•Why using separate websites for Google Ads destroys trust, tracking, and long-term performance
•Why Google Business Profile NAP accuracy is foundational and non-negotiable for rankings
This show breaks down the unglamorous marketing systems that actually work—structured websites, schema, local signals, consistency, and momentum over time. No hacks. No trends. No dopamine marketing.
Each episode explains why boring, repeatable actions compound, how businesses accidentally reset their own progress, and what to build if you want growth that doesn’t collapse when the campaign ends.
If you’re tired of starting over, this is for you.
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