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#48 - AI Drunk: The New Marketing Hangover
Over The Bull
Over The Bull
#48 - AI Drunk: The New Marketing Hangover
Mar 13, 2026
Season 2
Episode 48
Integris Design LLC
RESOURCES:
- https://developers.google.com/search/docs/fundamentals/creating-helpful-content
- https://developers.google.com/search/docs/fundamentals/using-gen-ai-content
- https://developers.google.com/search/docs/fundamentals/seo-starter-guide
- https://www.searchenginejournal.com/google-e-e-a-t-how-to-demonstrate-first-hand-experience/474446/
- https://searchengineland.com/demonstrate-e-e-a-t-ai-generated-content-394227
- https://ahrefs.com/blog/eeat-seo/
- https://hastewire.com/blog/google-seo-and-ai-generated-content-guidelines-explained
- https://seo.ai/blog/googles-position-policy-ai-text-content
- https://koanthic.com/en/google-ai-content-guidelines-complete-2026-guide/
- https://futureseolabs.com/googles-eeat-standards/
- https://www.proceedinnovative.com/blog/eeat-google-ai-search-optimization/
- https://www.allbusiness.com/google-eeat-guidelines
- https://cdn.openai.com/pdf/d04913be-3f6f-4d2b-b283-ff432ef4aaa5/why-language-models-hallucinate.pdf
- https://aclanthology.org/2023.emnlp-main.155/
- https://arxiv.org/abs/2510.06265
- https://www.livescience.com/technology/artificial-intelligence/ai-hallucinates-more-frequently-as-it-gets-more-advanced-is-there-any-way-to-stop-it-from-happening-and-should-we-even-try
- https://www.ft.com/content/7a4e7eae-f004-486a-987f-4a2e4dbd34fb
This show breaks down the unglamorous marketing systems that actually work—structured websites, schema, local signals, consistency, and momentum over time. No hacks. No trends. No dopamine marketing.
Each episode explains why boring, repeatable actions compound, how businesses accidentally reset their own progress, and what to build if you want growth that doesn’t collapse when the campaign ends.
If you’re tired of starting over, this is for you.
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