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You’ve seen the headlines: “Is SEO dead?” From AI chatbots to zero-click search results, it’s tempting to believe traditional search engine optimization is a thing of the past. But in this episode of Over The Bull, Ken Carroll sets the record straight — not just with opinions, but with insights from leading voices in the marketing space.

We break down what’s really going on in 2025, with takeaways from recent articles by Forbes, Business Insider, Neil Patel, Semrush, and SearchEnginePeople. You’ll learn how SEO is evolving — not dying — and what smart businesses are doing to stay visible in a world dominated by AI overviews, voice assistants, and shrinking organic click-through rates.

Whether you’re a business owner thinking of cutting your SEO budget or a marketer trying to make sense of all the noise, this episode will help you separate the myths from the must-dos.

RESOURCES:

1. https://www.forbes.com/sites/forbesagencycouncil/2025/06/11/seo-myths-and-what-you-actually-need-to-rank-well-on-google

2. https://www.businessinsider.com/seo-aeo-ai-chatbots-search-startups-chatgpt-openai-google-2025-5

3. https://neilpatel.com/blog/is-seo-dead/

4. https://www.semrush.com/blog/seo-trends/

5. https://www.semrush.com/blog/is-seo-dead/

6. https://searchenginepeople.com/blog/seo-is-not-dead-2025.html (hypothetical based on common format)

7. https://www.creativepool.com/magazine/marketing/seo-isnt-dead-how-search-is-evolving-in-2025.28953

8. https://pwskills.com/blog/is-seo-dead-in-2025/

9. https://pankajkumarseo.com/is-seo-dead/

10. https://waterfrontgraphic.com/is-seo-dead/

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This show breaks down the unglamorous marketing systems that actually work—structured websites, schema, local signals, consistency, and momentum over time. No hacks. No trends. No dopamine marketing.

Each episode explains why boring, repeatable actions compound, how businesses accidentally reset their own progress, and what to build if you want growth that doesn’t collapse when the campaign ends.

If you’re tired of starting over, this is for you.

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