Not so Forever 21: Is fast fashion losing its speed? | Commercial Awareness Compass #17

The world of restructuring and insolvency can be a fascinating but unforgiving space. Last week, it was fast fashion giant, Forever 21 who finally ran out of road, filing for bankruptcy and announcing the closure of its 350 U.S. stores. The company have cited various reasons, although most prominent is the intense competition from fast fashion’s rising stars, like Shein and Temu. But it’s not all doom and gloom, the brand plans to hold on to its international presence and online sales.

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