From start-up to sale: Hailey Bieber's $1bn Rhode exit | Commercial Awareness Compass #30

Hailey Bieber’s skincare brand Rhode has been snapped up by e.l.f. Beauty in a deal worth up to $1 billion, but this story isn’t just about celebrity clout. It’s about how lawyers help startups grow smart, scale fast, and sell big. From trademarks and contracts to regulatory red flags and due diligence, this episode breaks down the legal strategy behind startup success, and what it takes to build a brand buyers actually want.

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