Tash Talks TV

Eshita Kabra: I had no tech background. Now I run the UK’s biggest fashion rental app.

Tash Courtenay-Smith Season 1 Episode 2

In this episode of Tash Talks TV, Tash sits down with Eshita Kabra, founder of By Rotation, the UK’s first peer-to-peer fashion rental platform that’s revolutionising the way we consume fashion.

Eshita shares:

  • How a trip to India opened her eyes to the environmental impact of fast fashion
  • Why she launched By Rotation as a side hustle while working in finance
  • How she built a fashion-sharing community of over 400,000 users
  • Why the resale model isn’t enough, and rental is the future of sustainable fashion
  • How women on the platform are making thousands by renting out their wardrobes

From pitching her idea in a small London flat to expanding into the U.S. market, Eshita’s journey is proof that disrupting an industry starts with a single idea. 

Whether you're passionate about fashion, sustainability, or startups, this episode is packed with insights!