Tash Talks TV

Elemis founders: We turned a £3,000 loan into a global skincare brand

Tash Courtenay-Smith Season 1 Episode 4

In this episode of Tash Talks TV, Tash sits down with Oriele Frank and Noella Gabriel, the powerhouse co-founders of Elemis, to uncover the three-decade journey behind one of the UK’s most iconic skincare brands.

Oriele and Noella share:

  • How Elemis started with a single phone call and a shared passion for nature-led skincare
  • The game-changing moment that turned Elemis into a serious global skincare brand
  • Why saying ‘no’ to a product launch was their boldest and smartest decision
  • The reality of building a brand through private ownership, public listing, and private equity
  • How they balanced leadership, motherhood, and an ever-changing beauty industry

From launching Elemis in Harvey Nichols to navigating 900M acquisitions, Oriele and Noella prove that dreaming big, trusting your gut, and embracing change are key to long-term success.