Tash Talks TV
Tash Talks TV brings you inside the minds of female brand founders and the leaders of the UK’s fastest-growing e-commerce tech companies.
Hosted by Tash Courtenay-Smith – serial entrepreneur, investor, NED and fractional Head of Growth – each episode dives into the strategies, challenges, and breakthroughs that have shaped the futures of some of the UK's leading founders.
Whether you’re a founder, investor, tech lover or you just love hearing the growth stories behind top brands, this is the podcast for you.
Tash Talks TV
Agency founder Louis Fulcher: From wrapping Ford vans to branding for McDonald’s
In this episode of Tash Talks TV, Tash sits down with Louis Fulcher, founder of branding agency Unearthed, to explore the unexpected journey from sticking graphics on Ford Transits to building brands for companies like McDonald's.
Louis shares:
- How a teenage obsession with a car-wrapping YouTuber sparked his creative career
- Why rejection from agencies pushed him to go solo—and succeed on his own terms
- The branding mistakes businesses make (spoiler: it's not all about logos)
- Why assumptions and personal preference can kill your brand strategy
- How customer interviews and brand positioning helped him reshape Fulfilled's business model
- And how he turned a McDonald's street sweeper into a Happy Meal on wheels!
This episode is packed with branding insights, creative storytelling, and entrepreneurial grit.
Whether you're building a brand or rethinking your visual identity, Louis brings clarity to what branding really means – and why it matters more than ever.