Tash Talks TV
Tash Talks TV brings you inside the minds of female brand founders and the leaders of the UK’s fastest-growing e-commerce tech companies.
Hosted by Tash Courtenay-Smith – serial entrepreneur, investor, NED and fractional Head of Growth – each episode dives into the strategies, challenges, and breakthroughs that have shaped the futures of some of the UK's leading founders.
Whether you’re a founder, investor, tech lover or you just love hearing the growth stories behind top brands, this is the podcast for you.
Tash Talks TV
Fair Forecast: Meet the guys disrupting eCom with fixed CPAs (and who get stuff done)
In this episode of Tash Talks TV, Tash sits down with Joel Williams and Adam Wilmshurst, the powerhouse duo behind Fair Forecast, to unpack how they’re disrupting the e-commerce landscape with fixed CPA affiliate marketing – and doing it faster than almost anyone else in the game.
The guys share:
- How being “unhireable” in traditional roles led to building their own success
- Why e-commerce needs a fairer, scalable alternative to Meta and Google ads
- The untapped power of affiliate partnerships and unused publisher inventory
- How they onboarded 45 brands in just a few weeks—with zero external funding
- Why Joel meditates daily and once nearly became an Uber driver on the side
- dam’s drama school background—and how creativity fuels Fair Forecast’s growth
This episode is fast-paced, funny, and brutally honest.
If you're in the eCom, growth, or performance marketing space, or just love a sharp, no-BS startup story, this one’s for you.