Tash Talks TV
Tash Talks TV brings you inside the minds of female brand founders and the leaders of the UK’s fastest-growing e-commerce tech companies.
Hosted by Tash Courtenay-Smith – serial entrepreneur, investor, NED and fractional Head of Growth – each episode dives into the strategies, challenges, and breakthroughs that have shaped the futures of some of the UK's leading founders.
Whether you’re a founder, investor, tech lover or you just love hearing the growth stories behind top brands, this is the podcast for you.
Tash Talks TV
The Brutal Truth About Scaling: CAC, LTV & the Doom Spiral
In this special Triffin Founder Story episode of Tash Talks, Tash sits down with Ian Cruickshank, VP of Product at Triffin and a finance expert who’s helped scale multiple high-growth e-commerce brands.
From whether to prioritise profit or growth, to the silent killers lurking inside your P&L, Ian breaks down the raw realities of building a sustainable business.
You’ll learn how to calculate CAC properly, why LTV is often misunderstood, how inventory decisions can make or break your brand—and how to spot if your business is heading into a doom spiral.
If you’re a founder navigating the £1 to £10 million journey, this is essential listening.
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