Tash Talks TV

What Makes a Brand Legend? Insights from 40 Years of Consumer Investing

Tash Courtenay-Smith

In this special episode of Tash Talks, Tash sits down with Leon Hughes—Partner at Piper Private Equity and one of the UK’s leading voices in brand investment.

Leon reveals what it really takes to go from startup to brand legend—sharing hard-won insights from 40 years of consumer brand investments, including Maximuscle, Bloom & Wild, Wild Nutrition, Yard Sale Pizza and Ancient + Brave.

Expect straight-talking advice on:

  • What sets standout consumer brands apart
  • How to win during downturns (Piper’s best exits happened in recessions)
  • Why betting on different is non-negotiable
  • And how Leon personally went from founder to investor 

This is a must-listen for founders who want to grow not just big—but brilliantly.

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