Tash Talks TV
Tash Talks TV brings you inside the minds of female brand founders and the leaders of the UK’s fastest-growing e-commerce tech companies.
Hosted by Tash Courtenay-Smith – serial entrepreneur, investor, NED and fractional Head of Growth – each episode dives into the strategies, challenges, and breakthroughs that have shaped the futures of some of the UK's leading founders.
Whether you’re a founder, investor, tech lover or you just love hearing the growth stories behind top brands, this is the podcast for you.
Tash Talks TV
How The Pink Stuff Went Viral: TikTok, Social Commerce & The Future of Consumer Brands
At Tash's latest Future Proof event in London, she sat down with Marc Curtis of Houlihan Lokey — one of the leading investment advisors in the consumer space — to talk about how brands are evolving in a digital-first world.
Marc shares the fascinating story behind The Pink Stuff, a viral cleaning product that scaled from discount shelves to global cult status without spending a penny on paid advertising — all thanks to a perfectly timed boost from Mrs Hinch and TikTok’s 'CleanTok' trend.
They also discuss:
- What makes a consumer brand attractive to buyers
- Why social commerce is coming (even if most brands aren’t ready)
- The rise of authentic, UGC-first strategies over paid performance
- Why livestream shopping could become the new QVC
- How brand founders can prepare for a future of agile, omnichannel growth