Tash Insights
Tash Insights brings you inside the minds of female brand founders and the leaders of the UK’s fastest-growing e-commerce tech companies.
Hosted by Tash Courtenay-Smith – serial entrepreneur, investor, NED and fractional Head of Growth – each episode dives into the strategies, challenges, and breakthroughs that have shaped the futures of some of the UK's leading founders.
Whether you’re a founder, investor, tech lover or you just love hearing the growth stories behind top brands, this is the podcast for you.
Tash Insights
Why AI Twins Are Changing Creator Marketing Forever, with James Rowdy of TwinTone
James Rowdy, founder of TwinTone, sits down with Tash to discuss how AI twins are reshaping creator marketing — not by replacing creators, but by turning personal brands into licensable IP.
From scaling content without burnout to why creators are earning more (not less), this clip breaks down:
• Why UGC never truly scaled
• How AI twins unlock content volume at speed
• What the “lazy creator era” really means
• Why IP is becoming the most valuable asset in marketing
🎧 Stream now or watch the full conversation on YouTube @tash_courtenay.