Tash Insights
Tash Insights brings you inside the minds of female brand founders and the leaders of the UK’s fastest-growing e-commerce tech companies.
Hosted by Tash Courtenay-Smith – serial entrepreneur, investor, NED and fractional Head of Growth – each episode dives into the strategies, challenges, and breakthroughs that have shaped the futures of some of the UK's leading founders.
Whether you’re a founder, investor, tech lover or you just love hearing the growth stories behind top brands, this is the podcast for you.
Tash Insights
EmpowHER: Tash on the most common mistake she sees in fast-growing brands
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At the EmpowerHER event hosted by Nicole Harvey, Tash shared one of the most common mistakes she sees across growing brands: building marketing around an imaginary ideal customer.
In reality, successful businesses reach millions by appealing to a much broader audience than founders expect. The brands that grow fastest adapt, embrace change in AI and marketing systems, and focus on trust, personality, and consistent visibility.