Tash Insights

I built an AI version of myself… and it started working

Tash Courtenay-Smith

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For two years, Tash has been living online alongside a digital twin.

What began as an experiment in content and marketing quickly turned into multiple AI versions of herself, testing how avatars, identity and personal brands might scale in a world where AI can present, perform and even outproduce the original. 

These clips explore what digital twins actually are, how they work in real businesses, and what they could mean for creators, brands and the future of online identity.

Watch the full documentary now on YouTube!