Tash Insights
Tash Insights brings you inside the minds of female brand founders and the leaders of the UK’s fastest-growing e-commerce tech companies.
Hosted by Tash Courtenay-Smith – serial entrepreneur, investor, NED and fractional Head of Growth – each episode dives into the strategies, challenges, and breakthroughs that have shaped the futures of some of the UK's leading founders.
Whether you’re a founder, investor, tech lover or you just love hearing the growth stories behind top brands, this is the podcast for you.
Tash Insights
Why marketing must move from clicks to real transactions | TMG Keynote with Joel Williams
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Tash Insights presents a keynote from Joel Williams, co-founder of Transact Media Group (TMG), on the future of performance marketing and why the industry is shifting from clicks and impressions to real, verified business outcomes.
Joel shares the story behind building TMG, from bootstrapping early partnerships to creating a global performance ecosystem powered by transactional data. At a time when marketing budgets are under intense scrutiny, he argues that the only metric that truly matters is the transaction itself.
TMG’s model focuses on guaranteed CPA outcomes, using billions of real purchase signals from partners like Mastercard to connect media exposure directly to real-world spending.
This talk breaks down how brands can move beyond vanity metrics and build marketing strategies grounded in measurable results.
You’ll hear:
• Why clicks and impressions are no longer enough for modern marketing
• How transactional data is changing audience targeting and attribution
• The rise of outcome-based media buying and guaranteed CPA models
• Why brands are demanding accountability across the full marketing funnel
• How performance marketing is evolving across programmatic, social, commerce and audio
It’s a sharp, practical look at where performance marketing is heading next.