Tash Insights
Tash Insights brings you inside the minds of female brand founders and the leaders of the UK’s fastest-growing e-commerce tech companies.
Hosted by Tash Courtenay-Smith – serial entrepreneur, investor, NED and fractional Head of Growth – each episode dives into the strategies, challenges, and breakthroughs that have shaped the futures of some of the UK's leading founders.
Whether you’re a founder, investor, tech lover or you just love hearing the growth stories behind top brands, this is the podcast for you.
Tash Insights
TikTok Shop Secrets: How Beauty Brands Are Scaling Millions in 2026
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TikTok Shop is no longer a trend — it’s a complete shift in how brands grow.
In this exclusive panel, leading operators, founders, and brand builders unpack what is really driving growth on TikTok Shop in 2026.
From affiliate strategies and live shopping to content velocity and operational challenges, this is a raw, behind-the-scenes look at how beauty and wellness brands are scaling millions on the platform.
You’ll hear directly from:
- TikTok Shop operators working with global brands
- Founders scaling some of the fastest-growing beauty companies
- Experts in logistics, affiliates, and performance marketing
What you’ll learn:
- Why TikTok Shop is growing faster than traditional e-commerce
- How affiliate ecosystems drive 50–70% of revenue
- The role of content volume (and why brands are producing daily)
- Why live shopping is the next major unlock
- The biggest mistakes brands make when launching
- How logistics, operations, and marketing must work together
Key Insight:
Social commerce is set to triple globally by 2030 — and TikTok Shop is leading the shift.
This is not just a platform.
It’s a new operating system for commerce.