Tash Insights
Tash Insights brings you inside the minds of female brand founders and the leaders of the UK’s fastest-growing e-commerce tech companies.
Hosted by Tash Courtenay-Smith – serial entrepreneur, investor, NED and fractional Head of Growth – each episode dives into the strategies, challenges, and breakthroughs that have shaped the futures of some of the UK's leading founders.
Whether you’re a founder, investor, tech lover or you just love hearing the growth stories behind top brands, this is the podcast for you.
Tash Insights
Marketing efficiency, content factories and outcome-based growth | Tash at Built by HER
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Tash Insights presents a live talk from Tash Courtenay-Smith, recorded at Built by HER in New York.
Built by HER, hosted by Shopify and EmpowHER, brought together founders, operators and senior leaders in commerce for a hands-on summit focused on making AI practical, tangible and operational for women-led teams.
In this clip, Tash talks through the two businesses she is currently building and why both are focused on the same underlying challenge: improving marketing efficiency in a world where attribution is increasingly unreliable and the demand for content keeps rising.
She shares how Transact Media Group is building a CPA-first AdTech ecosystem in partnership with Mastercard, allowing brands to pay on results measured at card transaction level across programmatic, CTV, audio and social. She also explains how her AI-powered content factory has grown from an offshore creative support team into a global production operation for brands under pressure to ship more content, faster.
You’ll hear:
- Why attribution conversations are becoming less useful for brands
- How CPA-first media models can change performance marketing
- Why transaction-level measurement is becoming more important
- How AI is reshaping creative production and content output
- Why production capacity is now one of the biggest growth levers
- How digital twins can help founders scale their own content
This is a practical listen for founders, operators and marketers trying to improve efficiency, reduce wasted spend and build the production systems modern brands now need.