Tash Insights

Search, AI and the future of beauty discovery | CEW Future Beauty Summit 2026

Tash Courtenay-Smith

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0:00 | 35:19

Tash Insights presents the closing keynote from CEW Future Beauty Summit 2026, hosted by Tash Courtenay-Smith in partnership with CEW, Google, Amazon and Tash Partners.

In this keynote, Natasha Kizzie of Google shares a wide-ranging view of where beauty discovery is heading next, and why search is evolving from information into intelligence.

Drawing on Google data and years of observing consumer behaviour, Natasha explains why AI is expanding the search universe rather than replacing it. From AI Overviews and AI mode to agentic commerce and the Universal Commerce Protocol, she explores how beauty brands can guide consumers toward confident decisions before the search journey is even complete.

The talk also looks at the consumer shifts shaping 2026, including the demand for clinical proof, value and sustainability, the growing influence of Gen Alpha, and the three need states brands should understand: proof investigators, metabolic investigators and dopamine investigators.

You’ll hear:

  • Why search is shifting from information to intelligence
  • How AI is changing beauty discovery and decision-making
  • What the 2026 beauty consumer is demanding from brands
  • Why Gen Alpha should already be part of future planning
  • How proof, metabolic and dopamine investigators are shaping the category
  • What AI Overviews and AI mode mean for beauty brands
  • How the dupes phenomenon can become an opportunity
  • Why GEO and YouTube credibility matter for LLM visibility
  • What agentic commerce and the Universal Commerce Protocol could unlock
  • Why YouTube is becoming one of the world’s most powerful storefronts

This is a practical and forward-looking listen for beauty founders, marketers, retailers and operators preparing for the next era of AI-powered search, discovery and commerce.