Tash Insights
Tash Insights brings you inside the minds of female brand founders and the leaders of the UK’s fastest-growing e-commerce tech companies.
Hosted by Tash Courtenay-Smith – serial entrepreneur, investor, NED and fractional Head of Growth – each episode dives into the strategies, challenges, and breakthroughs that have shaped the futures of some of the UK's leading founders.
Whether you’re a founder, investor, tech lover or you just love hearing the growth stories behind top brands, this is the podcast for you.
Tash Insights
Search, AI and the future of beauty discovery | CEW Future Beauty Summit 2026
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Tash Insights presents the closing keynote from CEW Future Beauty Summit 2026, hosted by Tash Courtenay-Smith in partnership with CEW, Google, Amazon and Tash Partners.
In this keynote, Natasha Kizzie of Google shares a wide-ranging view of where beauty discovery is heading next, and why search is evolving from information into intelligence.
Drawing on Google data and years of observing consumer behaviour, Natasha explains why AI is expanding the search universe rather than replacing it. From AI Overviews and AI mode to agentic commerce and the Universal Commerce Protocol, she explores how beauty brands can guide consumers toward confident decisions before the search journey is even complete.
The talk also looks at the consumer shifts shaping 2026, including the demand for clinical proof, value and sustainability, the growing influence of Gen Alpha, and the three need states brands should understand: proof investigators, metabolic investigators and dopamine investigators.
You’ll hear:
- Why search is shifting from information to intelligence
- How AI is changing beauty discovery and decision-making
- What the 2026 beauty consumer is demanding from brands
- Why Gen Alpha should already be part of future planning
- How proof, metabolic and dopamine investigators are shaping the category
- What AI Overviews and AI mode mean for beauty brands
- How the dupes phenomenon can become an opportunity
- Why GEO and YouTube credibility matter for LLM visibility
- What agentic commerce and the Universal Commerce Protocol could unlock
- Why YouTube is becoming one of the world’s most powerful storefronts
This is a practical and forward-looking listen for beauty founders, marketers, retailers and operators preparing for the next era of AI-powered search, discovery and commerce.