IAB NZ Insights
Designed for the marketing and media industries, this Google Notebook LM podcast will help you navigate the ever-evolving world of digital advertising. Brought to you by IAB New Zealand, this podcast delivers simple, AI generated summaries of our events and resources in 15 minute podcast form.
IAB NZ Insights
The First-Party Future Event
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As the digital advertising landscape evolves, first-party data is taking center stage. In this episode, we break down the key takeaways from IAB New Zealand’s First-Party Future event, featuring global industry leaders like Lauren Wetzel (CEO, InfoSum) and James Luty (Amazon Ads). From AI-driven personalisation to data clean rooms and the future of addressability, we explore the trends shaping a privacy-first, data-driven future. Tune in for insights on how brands can build trust, enhance measurement, and unlock new opportunities in the post-cookie era.
Please note: This is an automatically generated AI podcast based on content from events and outputs and not the direct perspectives of the presenters or IAB New Zealand.