OneZone Chamber Studios

Beyond the Roundabout #2 | Carmel’s New Brand and Identity

OneZone Chamber Studio Season 1 Episode 3

In Episode 2 of Beyond the Roundabout, OneZone Chamber CEO Jack Russell sits down with Carmel Mayor Sue Finkam to unpack Carmel’s new brand identity—and why it’s about far more than just a logo. They discuss how hundreds of residents, local leaders, and national branding experts came together to capture Carmel’s essence as a city “built for big dreams,” why intentional design and strategy matter for a community’s future, and how this branding effort supports talent attraction, placemaking, and business growth.

From the hidden stories behind colors, stars, and fonts to the importance of aligning strategy with visual identity, this episode offers a behind-the-scenes look at how Carmel’s new brand will shape its future while honoring its past. Whether you’re a business owner, resident, or civic leader, you’ll walk away with a deeper appreciation for how Carmel is curating a community everyone can be proud of.