RIDE BYND

Designing the Dream — Memo Sandoval

Ben Giese Episode 28

Memo Sandoval is the creative mind leading the design vision at Fox Racing. 

Memo's journey into motocross design was anything but traditional. He started as a graffiti artist, found his way to Fox by accident, and learned design through real-world experience—no formal training, just instinct, curiosity, and relentless creativity. Over time, he worked his way up the ladder to become the creative force leading the brand’s visual identity and gear design.


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Fox Racing⁠⁠ for the best riding gear in the game

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