Intelligent Artifice: become a 10X performance marketer

How to build(+ sell) future-proof AI apps: with Evelin Herrera, Founder of EHVM Capital

โ€ข Shamanth Rao

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0:00 | 28:21

๐Ÿš€ In this episode, Iโ€™m joined by Evelin Herrera, the founder of Reflect Place and an expert who has seen hundreds of mobile app acquisitions up close. Evelin breaks down the exploding AI app market โ€” whatโ€™s working, whatโ€™s failing, and why valuations have shifted dramatically in just months.

She explains why many AI apps feel like simple โ€œinfo products with a paywall,โ€ why retention is collapsing across categories, and why buyers are now extremely skeptical of AI products.

If you're building AI apps, investing in software, or planning an exit, this episode is packed with real data, blunt truth, and insider perspective.

๐ŸŽ™๏ธ What we cover in this episode:

โœ… Why AI apps are collapsing in valuation (Q2 โ†’ Q4 shift explained) 

โœ… Why AI products are struggling with subscriber retention + usage depth 

โœ… Copycat crackdown: Apple App Storeโ€™s new anti-clone policies 

โœ… Info-product AI design traps (scan-face apps, skin scoring apps, etc.) 

โœ… How investors evaluate AI app revenue vs. user base 

โœ… Building for exit: which metrics actually raise multipliers 

โœ… Why audiences matter more than revenue (in early-stage deals) 

โœ… Future-proofing through niche AI + proprietary databases

Whether you're a founder, investor, UA leader, or PM โ€” this conversation gives clarity on what it takes for an AI product to survive beyond hype cycles.

๐Ÿ”— Learn more: 

๐ŸŒ rocketshiphq.com โ€” Growth systems for high-spend advertisers 

๐ŸŒ intelligentartifice.net โ€” Podcast hub 

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