Intelligent Artifice: become a 10X performance marketer
Welcome to Intelligent Artifice, the podcast that helps you become a 10x performance marketer.
Intelligent Artifice explores the cutting edge of the intersection of AI, creatives and performance marketing.
Every week, we deconstruct the ad systems behind high-performing advertisers using our in-house semantic analysis system, BruteForce AI , or we sit down with top operators redefining how advertising gets done in a Gen AI world.
Whether youโre scaling user acquisition, leading a creative team, or building a creative engine with AI, this podcast is your unfair advantage.
Intelligent Artifice is hosted by me, Shamanth Rao, the founder and CEO of the boutique growth marketing agency Rocketship HQ.
Find out more:
Work with us: rocketshiphq.com (ideal for advertisers spending $50k+/month on paid social)
Website: IntelligentArtifice.net
Intelligent Artifice newsletter: https://intelligentartifice.kit.com/
Intelligent Artifice: become a 10X performance marketer
How to build(+ sell) future-proof AI apps: with Evelin Herrera, Founder of EHVM Capital
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
๐ In this episode, Iโm joined by Evelin Herrera, the founder of Reflect Place and an expert who has seen hundreds of mobile app acquisitions up close. Evelin breaks down the exploding AI app market โ whatโs working, whatโs failing, and why valuations have shifted dramatically in just months.
She explains why many AI apps feel like simple โinfo products with a paywall,โ why retention is collapsing across categories, and why buyers are now extremely skeptical of AI products.
If you're building AI apps, investing in software, or planning an exit, this episode is packed with real data, blunt truth, and insider perspective.
๐๏ธ What we cover in this episode:
โ Why AI apps are collapsing in valuation (Q2 โ Q4 shift explained)
โ Why AI products are struggling with subscriber retention + usage depth
โ Copycat crackdown: Apple App Storeโs new anti-clone policies
โ Info-product AI design traps (scan-face apps, skin scoring apps, etc.)
โ How investors evaluate AI app revenue vs. user base
โ Building for exit: which metrics actually raise multipliers
โ Why audiences matter more than revenue (in early-stage deals)
โ Future-proofing through niche AI + proprietary databases
Whether you're a founder, investor, UA leader, or PM โ this conversation gives clarity on what it takes for an AI product to survive beyond hype cycles.
๐ Learn more:
๐ rocketshiphq.com โ Growth systems for high-spend advertisers
๐ intelligentartifice.net โ Podcast hub
๐ฉ Subscribe to the newsletter: intelligentartifice.kit.com