.png)
Intelligent Artifice: become a 10X performance marketer
Welcome to Intelligent Artifice, the podcast that helps you become a 10x performance marketer.
Intelligent Artifice explores the cutting edge of the intersection of AI, creatives and performance marketing.
Every week, we deconstruct the ad systems behind high-performing advertisers using our in-house semantic analysis system, BruteForce AI , or we sit down with top operators redefining how advertising gets done in a Gen AI world.
Whether you’re scaling user acquisition, leading a creative team, or building a creative engine with AI, this podcast is your unfair advantage.
Intelligent Artifice is hosted by me, Shamanth Rao, the founder and CEO of the boutique growth marketing agency Rocketship HQ.
Find out more:
Work with us: rocketshiphq.com (ideal for advertisers spending $50k+/month on paid social)
Website: IntelligentArtifice.net
Intelligent Artifice newsletter: https://intelligentartifice.kit.com/
Intelligent Artifice: become a 10X performance marketer
3 Ad Tricks from Apple’s App of the Year Finalist(Steal These)
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Ladder was a finalist for Apple's App of the Year in 2025: and they run a LOT of ads. I pulled 60+ of their video ads and ran them through our AI analysis tool, BruteForce, to find the patterns that actually drive conversions. Three things stood out: and none of them are limited to fitness apps. In this video, I break down their calendar date anchoring strategy, their identity-level promise framework, and how they match gendered creative to gendered landing pages across the entire funnel. If you run ads for any app, these are worth stealing.
🔗 Full ad breakdown + data: https://intelligentartifice.kit.com/d1d520c256
More goodies from the frontlines of performance creative: rocketshiphq.com/newsletter