Blue Delta Jeans are some of the most coveted bespoke jeans available anywhere--and the company was founded and thrives In Tupelo, Mississippi. Josh West and Nick Weaver, Blue Delta's co-founders, join Judd and Rory to talk entrepreneurship, growth, pivoting to PPE in the midst of the Covid-19 pandemic, why they're happy to do business in Mississippi, and what you need to do to create a thriving culture. This is a long and multi-faceted conversation!