The Whole Leader Podcast
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Camilla Dolan: Capital with a Conscience
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Camilla Dolan, co-founder of Eka Ventures, is rethinking venture capital as a force for systems change.
In this conversation, we explore her idea of shared value: the belief that businesses can create lasting commercial success by solving real societal problems. From reducing food waste and transforming healthcare to backing the next generation of women's health innovators, Camilla shares why the most valuable companies of the future may be the ones tackling the challenges others have overlooked.
At the heart of the conversation is a simple but powerful idea: when entrepreneurs focus on changing systems for the better, commercial success doesn't have to come at the expense of positive impact. Increasingly, the two go hand in hand.
today I'm joined by Camilla Dolan co founder of Eka Ventures Camilla has become a leading voice for a new kind of venture capital one built on shared value where businesses create returns by solving real societal problems at Eka that means backing founders tackling systemic change in sustainable consumption and consumer health with a particular focus on areas that have been overlooked or underserved like women's health her work is about proving that the companies shaping a better future can also become the category leaders of tomorrow welcome Camilla thank you Richard it's great to be here great to have you on the whole leader so Camilla for our listeners do you want to give us a bit of an introduction about yourself and maybe tell us more about what I mentioned in the uh in the intro there about shared value which really seems to be at the heart of everything you're doing uh yeah definitely and so maybe for uh people that haven't come across the concept of shared value I can sort of explain what that is so shared value was a concept initially uh coined by Michael Porter in an article in 2011 which described how he viewed the future um state of the economy and how you could reinvent capitalism for businesses to do both societal impact in parallel with creating economic value John my business partner and I had been sort of what trying to figure out where was the what was the sort of shape of commercial impact investing and how to articulate it and when we first read that we felt he articulated it better um than we ever could have done from scratch describing how you can build um leading companies with um sustainability and societal benefit in parallel with commercial benefit and through doing so you could change whole sort of economic structures we'd started to come across this idea um in an early investment we made into a business called uh gusto uh which was focused on personalized grocery the founder of Timo so described described his vision um for what the future of grocery looked like at the time supermarkets had 1 to 2% um sort of operating margin and the food system has 30% food waste when he looked at that 30% food waste he saw an amazing margin opportunity and I felt that if you could use technology to reduce that food waste then you would be able to reinvest that into higher quality food at lower prices at better margin and we think that's a really fantastic example of shared value when we first made that investment it sounded incredibly speculative at the time they were sending out a few thousand boxes doing a few hundred thousand of revenue that business is now doing over 300 million annually in the UK really profitable and helping people to eat in an affordable nutritious and way on a daily basis what a remarkable story and such a positive one you know when you think about how we need to change so many of the systems that we that we live in and that's just a really practical great example of it happening and um as you say the notion of shared value starts to make a really I guess clear statement as to how those things can be achieved and I guess they're most commonly achieve those things start through entrepreneurs with a vision and um that's something that's close to your heart if we kind of wind back to the start you've been an entrepreneur from what I've read um for quite a long time I mean even before you started your university studies you were an entrepreneur is that right yeah that is right wow that is a pulling up the archives haha um but that's definitely right I guess I come from a family of entrepreneurs um so my father left school at 15 um started work initially as a tailor and then has been through many different industries um and my mother was an artist so for me the sort of expectation wasn't to go to university um and originally started building a sort of small a business buying and selling horses and then at some points I've recognized that I really wanted to build a bigger business and be part of a larger structural change and that LED me to go to university which I am eternally grateful for you were actually a horse trader I was actually a horse trader uh for my sins and Learned a huge amount uh through that experience which I look on very far favourite how do you make a good margin on a horse what do you look for well ha ha that's a good a question so actually very much like entrepreneurship I think one of the things I definitely learnt is that you can't be right every time so um I probably sold around a 40 horses during my teenage years and I would say um for every four we bought three we would sell at a really great profit margin um and one we would sell at a loss um and that's definitely something I've taken into my sort of uh thinking around um investing in companies as well I was chatting to my sales director where where where I work um this week about entrepreneurship and he was giving me his kind of view on on on what entrepreneurship was and and he he said something which I quite like which he said it's the magic of creating order from chaos um which uh you can take in lots of ways I'd be really interested in in what you think is in the DNA of a great entrepreneur yeah it's a really fantastic question it's something we're constantly sort of asking ourselves I think probably the biggest thing is um the the entrepreneurs I guess that inspire us the most and we believe to go go on to build really big businesses are ones where they believe what most other people at that point in time think about as impossible and taking it back to that example of sort of gusto and personalized grocery I remember doing the market sizing at the time and at the time they're in a category I called food boxes and that market was extremely small um and when we sized up that market I came up with a very small market uh Timo came up the founder came up with a very big market uh today the market is infinitely bigger than my market size and he reminds me of that regularly but I think it's that power to believe and see things other people can't see and then the resilience and the consistency to drive delivery behind that and even during periods that are tough which they always are at some point in the journey so the vision to see things that others can't and then the the the focus to to deliver it and you're right with the food boxes I mean you see them advertised on the TV all the time now don't you and it's become a thing and it wasn't a thing eight 10 years ago hundred percent and so many families I know are now now eating eating those when they were non believers at the start absolutely um and so after the after the the the the horse business you did decide to go to university went to Oxford and you studied law um what was in your thinking then often when people choose law it's because they're they're thinking about how they can make a positive impact was that on your mind what was what was going on for you yeah great question so um I was really fortunate um to get into Oxford to study law um and really I sort of sort wanted to study law as I saw that as the foundation of both business and then how society operates um Laura Oxford is called jurisprudence so it's very philosophically based all around sort of systems um and how the sort of economy operates and from Oxford your your first job was working at Bain I think is that right yes yeah and you were working in sort of financial services related technology and um and from what I've read you got to work in a few different places so you were in Japan and you were in the US and the as I was doing my research the question that I wanted to ask you was um how working in those different cultures in the early stage of your career sort of exposed you to the way different people work in different places and and and different cultures what do you remember from from those days yeah yep great question so I started my career at Bain um so I spent five years there um my first day was um the start of the financial crisis and so actually the day Lehman Brothers crashed um always ingrained in my mind um and so saw a real spectrum on the one side spent about a year in Ireland working on the Irish banking crisis and that was juxtaposed with six months in San Francisco um just as a sort of mobile era came out and having businesses like Uber and Dropbox and come into the office and describe their vision for the future so all about growth whereas the other side it was all about sort of managing a crisis situation and so really Learned a lot about different mindsets different attitudes and the ability of technology to change industries and entrepreneurs I can imagine that felt very strange being in those very different places in those different worlds and I remember what was happening to Ireland during the banking crisis and had some exposure to Silicon Valley at the time and they had their minds on very different things and I think I think I've heard um you speak publicly before about that exposure to the banking crisis and that's how um I think you started to form some of your views on things that needed to change is that is that right yeah that's definitely right the Irish banking crisis was a very revolutionary moment for me so we set up um the call centers to um to help people manage paying their mortgages through that time so they didn't lose their homes and I really experienced first hand the impact it has on individuals daily lives when a system goes wrong and wanted to focus my career on investing in companies and to to move a system forward so that in the future those companies help people live healthy happy lives rather than lives labelled with debt yeah it I mean I remember the banking crisis clearly long time ago now um but it's quite sobering isn't it when the system doesn't support you know the consumers in the end that it's supposed to and it's all gone horribly wrong horrific and I think it is like it really is the individuals that get impacted um when that system goes wrong and I think the Irish banking crisis was the best example of or a very good example of that yeah yeah totally and so something after that changed for you because you you left Bain didn't you and you went into venture capital which is gonna bring us up to what you're what you're doing now um and that's where we first met when you were at when you were at MMC um maybe we can talk just for a minute about about that change for you because you you were working on setting up call centers and uh working on the technology and then you know within a couple of years you were trying to spot the winners in that technology space yeah yeah it was definitely a quite a transition I think I was really fortunate um at the time I sent spent in San Francisco to which really opened up my mind to what entrepreneurship was um to meet all of these people that believe they could change the system in a positive way they could like build the companies that define the future um so when I came back to the UK I really wanted to be part of building that system for the UK Met John and who I know was a fortunate enough to invest and be on the board of Cloud Sense and who described his vision for building the UK's leading venture firm really wanted to serve join him on the journey and learn from him and Bruce Nolan the co founders of MMC and then fast forward a few more years and um we get to the start of your journey at Eka with John and I think you'd you would you'd raise your first fund in 2021 yes we closed our first fund 68 million pound fund in 2021 and um and and it seems to have gone from strength to strength you I gather you've now got was it 123 million under management at the moment which means things must be going well um maybe you know you could tell us about the categories the areas that you've chosen to invest in because IKA's gots we've talked about shared value and you've explained how you kind of got to this point through your work in the in the banking crisis about wanting to make a difference to systems you've you've been you've been very kind of clear cut in what you've chosen to invest in and am I right in thinking sustainable consumption and consumer health are the two areas yes so within shared value we're really focused on sustainable consumption consumer health we think those are two enormous um opportunities to create shared value sustainable consumption and 90% of emissions start into consumer supply chains that's all about decarbonizing those big consumer supply chains trillions of dollars of opportunity there and consumer health which is about shifting our healthcare system from a treatment LED reactive system into a proactive preventative healthcare system again 10% of global GDP is spent on healthcare so much economic opportunity as well as um societal opportunity there and I think I've heard you talk about um so the difference between the work you're doing and what big companies are doing around their ESG targets and how they're how they're trying to sort of clean up clean up their acts um let me talk about that for a minute because the work that you're doing is not about helping businesses sort of incrementally improve it's about sort of changing the game entirely I think isn't it yeah 100% so we is a great question and so we separate our impact or shared value um and ESG so we think about impact and shared value as being what does the company do so if that company is successful what is the change that it's gonna drive in the system so going back to that sort of food box example that should that should drive greater sustainability through the food supply chain and reduce wastage reduce them CO2 emissions associated with food and also improve nutrition and health the ESG side of it is focused on governance so that's more around like does the company have good environmental policies does it have good governance we think that's important too we encourage all of our companies to have good sort of ESG governance but what we're actually focused on is driving this sort of system level change yeah I think our listeners would be really interested to hear about some examples from your portfolio of where this is happening now um you talked about gusto which I just know from personal experience that's that's from a past investment and previous business so today in Eka um maybe you can give a couple of examples of um of the businesses that you've invested in so one really great example is Flock Health so Flock Health is the UK's first CQC regulated provider of AI delivered diagnostic and treatment plans for lower back pain care um the founders of that business had this vision that AI would be able to deliver um high quality healthcare in a way that was comparable and could be benchmarked to traditional healthcare and so they've really leaned into regulation as they've developed out um that solution um so most recently Flock Health has been used in Cambridge um they had a 12 week wait there at Cambridge um Lower Back Pain Care Services had a 12 week waiting list and Flock Health in a week was able to reduce that down to less than 50% and even more excitingly 90 88% of patients that use flock have had their issues solved and they haven't had to go back into the healthcare system so we think these types of technologies and these types of solutions really have the ability to improve lives improve healthcare outcomes and do that in a really low cost affordable and accessible way and we hear so many sort of uh worries and negatives about AI it's just super to hear it offering some real positive benefits and I think um in the space you're talking about it's really interesting because lower back pain is is one area that I suppose there's so many different things going on that people try it's almost like there's not an obvious if you got if you got an eyesight problem you go for an eye test and you get some glasses lower back pain people go and see a physio they go and see a chiropractor they see an osteopath they go and see um a spinal surgeon and to be honest the amount of options of things to do probably vast and AI might be a great way of kind of pulling out the best bits of all of them it's amazing and I mean I think I'm so flock does both the diagnostics and the treatment and within their diagnostics there's a segment of patients as you were saying that where those patients aren't suitable for sort of AI delivered treatment because they have something that requires a sort of surgical intervention and there are AI has flagged up scenarios where that person need that individual needs to get urgent treatment and they've actually uh stopped somebody being paralyzed through flagging that up in a scenario where they wouldn't have otherwise had access to healthcare um so it's really exciting um the power that AI has to uh change the healthcare system delivering higher quality outcomes at a lower cost well I think uh all of our listeners are gonna be kind of uh warmed up now and having heard about one example from your portfolio that's doing something uh doing something really interesting um maybe you'd like to share another yeah we are really I'm well delighted to share another one and on in the sustainable consumption space and one of our really early investments is a business called hived so hive and saw that there was a huge increase in parcels being delivered to people's doors because of the rise of e commerce and but the infrastructure behind that and has really negative air pollution and um CO2 emission profile and so they set out to solve that um so hive delivers last mile logistics um fully green electric fleet fully optimised delivery and really incredibly they have the best customer service and the best net promoter scores out there because they started with a consumer first mindset to doing that and that business has since raised a Series B scaling exceptionally fast and working with some of the UK's leading brands and and I think those leading brands um are maybe more used to traditional retailing before the shift to doorstep delivery um and everyone using kind of online purchasing and so I guess introducing partners like hive to uh to the mix allows them to transform and modernize their businesses I think that's what they're most excited about I think the combination it comes back to that shared value sort of aspect the combination of both decarbonizing their supply chains whilst driving higher quality and consumer experiences through a better quality delivery is really where the magic sits in hive and that's enabled by extremely smart application of technology and AI in the background which allows that real time optimization and there's one other business which I was gonna bring up Camilla cause it's already been so publicly announced you've you've been running your funds since 2021 but you've actually already had a great result with the with runner haven't you thank you Richard ha ha ha um so runner um is a running training app and we first invested um in that business in 2022 um and why we were so excited about it is um it helped people learn to run um run safely and then it helped people get into obsessed with that sort of habit it was growing exceptionally fast as it was like driving this movement behind that um so since we invested that that business has scaled exceptionally and we've recently uh sold it to Strava and I think this is a really great example of where the shared value thesis is able to drive sort of economic value and it's great to have us a proof point around that early in the fan's life cycle yeah absolutely and and and what a result with Strava I mean that's the kind of best in class um ah consumer exercise app that's out there so you know what a what an outcome for that whole team they must have all been really ah delighted by it I think the team are really delighted I think they're particularly delighted around combining with Strava to continue to expand the impact and to bring safe running to people globally all around the world brilliant let's go on and talk a little bit about Ika um all of these great values that you're seeing in your portfolio um I'm imagining you're bringing these things into your own business and venture capital hasn't always had the best of reputations maybe you could talk to us about what you're doing in the culture of your own business to make it sort of the right place for what's happening right now and the changes you're bringing about um it's a great question and one we very very rarely I get asked about um so I guess that John when John and I sort of set up Ika we really thought about the type of fund and that we wanted to set up and the type of people we wanted to work with so as an investment fund we have a range of different stakeholders so we have the investors that invest in our fund and we have the entrepreneurs that we're lucky enough to invest into and then we have our sort of own team and the wider sort of ecosystem so we thought about on each of those dimensions um how did we think about ensuring that that was most aligned with this sort of shared value uh concept um so when we think about where we've sort of raised capital from we've been really fortunate to raise capital from um individuals that are like yourself who are sort of mission aligned and want to help build the um build a positive system and then people like guys and Saint Thomas and Better Society Capital who are all trying to move this positive system change forward um on the entrepreneurial side um we a key part of our process when deciding to work with entrepreneurs is we um run something called a leadership assessment process which is trying to understand that individual in more detail what motivates them what drives them and why they want to um drive towards the system change um and we think that that helps and helps us find and get the opportunity to work with those entrepreneurs that do want to drive that change and then from an internal perspective um we've sort of built a very diverse team so we have 60% women within the team and we thought quite carefully about things we would do and wouldn't do so for example when we were raising the fund and we made a decision and not to hire interns as we couldn't pay them properly and we felt that that would be an example of something that perpetuates inequality as it would only enable people and who could afford not to be paid and to sort of work with us so we sort of made tried to make these conscious decisions uh through that and then we've invested really heavily in the infrastructure to help support our companies and improve their impact practices alongside their ESG practices and when working with a range of different uh sort of third parties on that including going through the B Corp process ourselves and and then in terms of the ecosystem work we do as a fund we think about success as being making impact mainstream and so we engage really heavily with organizations like Impact VC and where John my business partner is sort of one of the super trainers and on the board of that well it sounds like you're doing lots of great stuff there and I'm kind of hearing a thread through that that venture capital more broadly is earning the right to a positive reputation do you think that the that the industry is moving the right way is there more to be done still so I think there's always more to be done um but I think most people go into venture capital because they believe that that entrepreneurship is the route to build a more sort of positive economy and a more positive society and so I'm very positive that the ecosystem is driving towards that and I also think as a venture capitalist there is a responsibility and that you have to try and be part of that positive system change because when you look at the companies that define the economy today and they are companies in the whole that have been backed by venture capitalists and we anticipate that will continue to be the case in the future maybe just for a minute we can talk about there's some great examples of companies you've invested in and actually there's you've talked a couple of times about businesses that really achieved some scale when it all goes right and it goes well what's the sort of journey that these companies go on to make that system change that you're talking about cause you invest in them quite early stage don't you so we do invest very early stage um we often invest in companies as they're incorporating um as uh as we say very focused on investing in these shared value concepts with fantastic people um so the journey uh varies by different company type and we think there's a whole way whole range of different ways that you can build fantastic companies and but the companies that we invest into most typically follow a journey where they achieve certain milestones and then they go on to raise certain capital how we think about it internally is how do you reach your first hundred thousand of revenue how do you reach your first £1 million of revenue how do you reach your first 10 10 50 100 as we think revenue is a really good milestone of starting to serve scale into like a large company and then having the resource to double down on hiring great people and continuing to to drive that sort of system change and sometimes I suppose some of these businesses don't go well um in every portfolio and certainly I imagine you've seen a lot when you've when you've done your founder assessments and you've talked to the leaders what are the sort of things that that go wrong you know you've been working in this sector for a little while now I bet there's some patterns that come through yeah definitely he he um it's a so so I think failure is part of the venture capital model and of being an entrepreneur um so we're very comfortable with the concept of failure um and we do really um try to think about fund as focusing on how big could this be if it goes right rather than spending too much time on failure although we do think it's important to look at the lessons of failure um so I think failure happens on a spectrum so sometimes it happens where um a founder just doesn't find find product market fit so what they believed or what what their thesis was isn't true um that is unfortunate but it definitely happens and sometimes it happens because the fundraising market has changed or the environment has changed and they're no longer able to raise capital and sometimes it happens and because the entrepreneur no longer wants to to run that business which is always the case I guess we we really try to avoid yes but you know I think in the best case often those companies find a different home where they're able to continue to scale and in the worst case they are unfortunately and and and end up in administration yeah yeah well I guess you know all these things happen and you get to see the good and the bad and as you say in your space um failure is part of the model um so it's helpful just to hear some of those things but it there's a there's a sector at the moment which um we keep in touch we see each other occasionally but we don't get a chance to uh see each other that much so I follow what you're doing um on social media and there is a sector that seems just very close to the values that you can promote um and which is going through very positive change and there's a lot of um there's lots of uh growth in the market and that's around women's health and I see you talking a lot about that it's clearly a topic which um you know has energized you um and that you are interested in and investing in can we talk some more about that please definitely so women's health um is a really key investment theme for us and we first sort of wrote our so initial theses on it as we were raising the fund in 2020 so when you look at the data um women live in bad health for 25% more of their time than men at the World Health Organization believes it's a trillion dollar um opportunity by 2040 um and the real reason behind we we believe a lot of the reason behind that is that the healthcare system has traditionally not incorporated um women's health into their data so clinical trials up until the so early 2 often only uh were run on men so women just weren't included in those clinical trials often that was because um the pharmaceutical companies were concerned about the impact of hormones and the drugs wouldn't work really really crazy you're running a clinical study you know these drugs aren't gonna work on women so you just run a clinical trial with men and but the result of this is we think the technology is now good enough there's entrepreneurs in the market that want to change this and that runs across the whole spectrum of a woman's life from very early care all the way through um to elderly care and we would like to invest across that whole spectrum um in Fund 1 we made one investment in the space um into a business called Jude which is focused on incontinence crazy stat that I didn't know until I started looking at the space is 1 in 3 women globally experience incontinence at some point in their life and there's virtually no solution um for that and so Jude set up I set out to solve that and they have one sort of hero product at the moment which is a supplement that helps people sort of manage their incontinence incredible results already impacting tens of thousands of women in the UK in a positive way hearing the story is terrible story and you know it shouldn't have happened but you can kind of almost chart back and see that happening can't you if you go back and look at the scientists of old and all the way through history it's always men you know it always has been and making very kind of uh male oriented decisions and it sounds like it's gone on far too long but you're now starting to uh to to to to make a difference um and um you know starting to um ensure that the funds are flowing towards understanding how the female body quite obviously works very different from a from a male body um you know produces children and you know all of the all of the additional medical dimensions to to that and um so that was your first investment at Jude but there've been many more haven't there there have been many more um and actually we're um so in 2025 we will have made uh three new investments uh in women's health two of which we've announced we can talk about and one and focused on endometriosis uh which we can't yet um but we're so excited I think the quality of entrepreneurs coming out and trying to solve this problem um is absolutely extraordinary so we've made one investment into a business called Ditto Daily and founded by a PhD nutritionist called Alice and her um key insight was there's been an increasing body of academic research over the last 10 years into women's health but none of that has yet been translated into products that people can buy um and so they can't actually access the benefit of this research and her vision was to translate that research into products that people can buy um their first product uh launched in April of this year uh is called uh Ditto Daily it's a menstrual um menstrual health um supplement that helps people manage their menstrual pain um Eco just ran a survey of 1,000 women in the UK um and they found of women who are sort of menstruating over 80% have experienced pain 70% of women are buying painkillers on a monthly basis many of the problems associated with period pain can actually be solved through nutrition and the very early clinical study data from Ditto shows this so we're super excited about that business and the potential it has to improve women's daily lives and so you're saying that rather than needing to put painkillers into their bodies and you know and killers obviously have downsides too that that uh more natural nutrition based uh answers are out there 100% so having the right sort of nutritional balance of nutrients can help alleviate many of these um symptoms and do that in a way that's more effective than painkillers um so we're super excited about the potential um for that is this becoming a a big market then now are there are there investors waking up to this and starting to back these companies so I would say it's early um from a sort of overall fundraising perspective but I think that there is a big market from a consumer perspective sure um so I think half the world population half the world population no really good solution yeah um so I think for products and services that come out on a efficacious though they're gonna be able to build really large revenue profitable companies and that will enable access to funding and so we invested in ditto about eight weeks ago that business already grown 100% since then and I think those numbers start to get other investors excited that maybe less mission LED but are definitely economically LED yeah absolutely and you said there were a couple that you've invested in this year that that you can talk about yes so the second investment um that we made is into a business called Hester Health um Hester has two incredible co founders um a Doctor Sujitha who is an OBGYN um doctor and healthcare influencer focused on maternal health um and Amanda Coulter's who most recently was the MD of Airbnb in the UK and Europe um and they've come together to build a platform to improve a woman's health over their full lifespan they've started by developing a product focused on postpartum care in particular focused on postnatal depression which is a really large problem that's underserved by the existing healthcare services within the UK although the government has recognised that that needs to change yeah and that's the point in time for most women where their healthcare starts to diverge the most from men and we're really excited about potential of that and business and and you hear um lots of stories of um women suffering from postnatal depression um after after having children and then doctors not really being able to offer them um a a solution and sort of you know I could suppose trying antidepressants and then you know um continuing to have problems for for for years and years to come so it's huge I mean so the survey that we did found that 78% of people were dissatisfied with the mental health support 78% 78% uh were dissatisfied in that sort of mental health support uh they received postpartum the UK government themselves has sort of recognized it's an 8 billion opportunities an 8 billion economic loss from postnatal related depression this is a really huge huge problem but maternal services in general we believe is a massive opportunity and you can see it coming through in the healthcare outcome so maternal deaths globally have been increasing rather than decreasing in a world where we have improved access to healthcare that just shouldn't be the case no it shouldn't be and it shows all sorts of access problems there and thinking as um thinking as an entrepreneur as well you start to imagine the the deficit that this brings into into the workforce as well um on a sort of very practical level when you know women are unable to to to to to do their jobs the way they want to because of the impacts of the of of of of well of of of all of these um all of these aspects of women's health that your that your portfolio companies are are working on hugely and I think that's one of the areas we definitely see as a potential route to market is working with employers to ensure that women have great quality support and healthcare so that when they come back to work off parental leave um they're really able to operate at full capacity again a really positive um use of your funds and your time and your focus as a business and I'm sure that our listeners um I'm sure that our listeners here are going to be able to take a lot away from that and and have confidence that these you know huge societal concerns are are starting to get the the focus that they need yeah I believe the wave of entrepreneurs coming out now really has the ambition to tackle these huge yeah huge huge opportunities and create amazing businesses that drive this uh societal value out of the other side what I love about all of this is it's not just building another app for something you know that's sort of the the the cliche of fundraising in in the venture world to build a new app to do something that's better than Uber or something like that and this is just kind of in a completely completely different space different mindset and uh you know there's a beauty to it we hope so I mean we get up excited or inspired by the entrepreneurs we're working with every day yeah yeah um and and that brings me sort of to my to my to my final question really which is um I'm sure there'll be lots of people interested in this uh in this interview Camilla um and maybe some of them will come to it a bit later so if someone was listening to this podcast in 5 years time you know what's the thing that you would really like them to take away from it I think the one thing I'd really like really like them to take away from it is if they believe in a system change enough anyone can make that happen and entrepreneurship is a route to making that happen so please do go out and build the companies that you're thinking about and make that help drive that change take the agency and just do it we love it yeah exactly better articulated just do it just do it yeah I think that's been used before anyway thank you Camilla for coming on the podcast it's been a pleasure talking to you thank you for having me