The Whole Leader Podcast
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The Whole Leader Podcast
John Purkiss: The Power of Letting Go
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What happens when a headhunter stops chasing career success and questions everything only to find even bigger success?
In this episode, I sit down with John Purkiss, author of The Power of Letting Go and Brand You. After a career spanning investment banking, executive search and leadership advisory, John found himself asking a different question: what if success isn't about striving harder, but about seeing more clearly?
We explore the experiences that shaped his thinking, from overcoming depression to discovering mindfulness, intuition and a different approach to leadership. Along the way, John shares why authenticity matters more than image, why many successful people still feel stuck, and how letting go can open the door to better decisions, stronger relationships and more meaningful work.
This is a conversation about identity, honesty, and how loosening control can lead to growth as a leader.
You can find more of John’s work at johnpurkiss.com
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my guest today is John Purkis whose spiritual name is Sri Nitya Banahastananda his early career followed a recognised path of success and high performance studying economics at Cambridge and completing an MBA at INSEAD where he won first prize he worked in banking strategy consulting and then executive search where he spent years working side by side with top executives and board members in parallel with his conventional career he has followed a spiritual path which provides deep insights into what drives decision making and causes leaders to fail or succeed John is the author of Brand New and the power of Letting Go a best seller available in five languages his new book The Power of Moving On will be published in the US and the UK in January in this conversation we explore his career the ideas behind his books and the experiences that have informed his thinking his perspective and his work welcome John thank you for having me nice to be here did I get your spiritual name yes pretty close yes thank you excellent without a without rehearsal pretty good well I do my best um now I have read the the background to that name before we move on because that will have certainly um created some interest for those listening are you able to give a quick um uh insight into yes certainly translation of that yes certainly so um in the Vedic tradition the guru gives the spiritual name to the disciple to show them their path to enlightenment because everyone has their own path right and and that name means um eternally blissful form of Shiva who holds arrows to destroy the ego of oneself and other others so when I got when I was a bit apprehensive but when I got the name I thought well that fits me perfectly you know cause my ego needs destroying and there are plenty of other people who needs their egos destroying so let's get going well it sounds like a very useful skill to have and that's also what the books are about I mean ultimately you you need to destroy your ego to do extraordinary things and to become enlightened cause people with ego basically not very good at doing things gets in the way of their success yeah well and and that's the um that's gonna be the theme of today I think and I'm looking forward to talking to you more about your books and about your insights where I'd love to start if that's OK John is um is by taking you back um you had sort of a remarkable early career really um first of all you you succeeded in sort of getting into and going through um you know an academically selective school um and then you studied at Cambridge and then uh and then at INSEAD where as I mentioned you won sort of first prize there so you were pursuing success in the classic sense um yeah perhaps you could talk to talk to me about you know what sparked your drive for all of that to begin with okay well the context is uh so my guru whose name is Sri um Sri Nithyananda Paramashivan we call him Swami Ji um what he says is that even your success is based on he calls it incompletion but it's even your success is based on pain so if you look at anybody who's been successful at anything in nearly all cases it's based on it's rooted in pain right so in my case I just I've been here just give my example so we moved to Leicester when I was just coming up to four and as you can tell this is this is um my accent is a southern middle class accent you know the one that BBC export around the world right so we arrived in Leicester where the vowels are different and the vocabulary is a bit different and my first day at school uh people laughed at my accent and said I was a bloody nutter um and so that was an obvious initial source of pain and I discovered pretty early on that the way to get love and appreciation was to work hard and do well in exams and and I wasn't in the football team I was indoors writing poetry and drawing and doing extra maths okay and so when I started learning French and German and all this so if you look at my early life it it looks successful and shiny on the outside but it's rooted in pain and you can see that in just about every life and and at that time before you maybe had those realizations yeah yeah um who would have been your role models that were driving you because of course you know uh that is the setting in which you would have made your decision if I work hard I'll get praise and it worked it worked it worked really well until I was 25 yeah it worked and and when I meet people the initial success formula for some people it works well into their 50s right but at some point the wheels come off absolutely um yeah you've had insight subsequent when you when you when you when you've been through those experiences when you've been through um school and Cambridge and insyaab yeah um to through that stage in your life I imagine you had role models yeah my role model for a long time was our headmaster who's extraordinary um so he he as we say in Hinduism he left the body a few years ago but he um he was he was unbelievable he he did a PhD in chemistry at Oxford right and he was a headmaster and he refused to be promoted they were trying to promote him into administration but he just carried on being a headmaster and and he could he this this was a selective grammar school a free grammar school he could teach a lot of the subjects really yeah and he uh he encouraged us to learn Russian so I did Russian for two years in sixth form he spoke pretty good Russian and then when we had athletics so he must have been in his 40s he used to run the 800 meters with everybody else goodness me so a long time for a long time he was my hero which is amazing and and at that time you were getting a certain view I suppose let's use him as your example of what good leadership was I suppose yeah he was a great he was a great leader I remember um there was some parents evening for some reason I was there and and he was putting out the chairs and cleaning the floor but before the parents really the parent teacher's association meeting and at some points someone said how are you and he said um what do you say he said underworked and overpaid or something so he was he had great humility you know with a sense of humor yeah um but yeah I mean it's extraordinary and and that background drove you on and you and you achieved um an awful an awful lot in the kind of conventional sense there um but as you've alluded to already um at some point um during your 20s I suppose shortly after that education process yeah life became more difficult for you well it I had this uneasy feeling so our school it was a grammar school uh in Leicester and um at at one point at the peak about I think 18 people went to Oxbridge in one year which is very high for for the state sector and but I noticed that there were also suicides amongst the Oxbridge crowd sometime after graduation I just heard about it is that right yeah yeah and you and and and so I I was aware of this on the one hand I was you know steaming along it was the you know the formula was be intelligent and work hard but there was this thing happening in the background and then and then you know when I was 26 I was so you know I basically I won first prize and was within three months I was diagnosed with clinical depression cause I was suicidal so then it dawned on me okay we're assuming this is what happened to the other guys goodness me poor you and and and at any point on that journey do you perceive that it sounds like some sort of conflict between the academic success and the drive and some sort of inner feeling that was happening I think what happened was I mean I see it so and this is if in a way the theme of the new book is uh I would in the new book I've made the distinction between individual intelligence and what I call cosmic intelligence so individual intelligence is based on our brains essentially so most people who are western educated and that includes a whole load of Indians and Chinese people now um most of us have been conditioned to do things using our individual intelligence so you're born with a a brain hope if it's a good brain you then start developing it and and the basis of western thought will where it's how as it's developed is the underlying Assumption is that uh we are all separate that's one Assumption and the second Assumption is the world is governed by by a Newtonian physics uh which is what is it it's 300 years old yes it is and and um mechanistic and systems based in a way that say quantum mechanics is exactly is exactly what you're making but most people in that I meet in business are still operating on the basis that they are separate what what ecclesiastic it's a separate body mind like I'm a mind in a body well some people call it a meat suit I've never heard that before but um I understand when you when people uh talk about you know my hand or my foot as though it's it's a belonging to something yeah so Swami Ji says you know the the mine the me and mine comes before the eye so even your small child at some point they start saying it's mine yeah and then this whole ego develops right so most of us have been conditioned that way and if you look at things like economics you know economics is based on the profit maximizing entrepreneur or the utility maximizing individual consumer a whole thing and psychology is based on that you know law is based on the separate person so most academic disciplines are based on this separation and and so um you were starting to become aware at this point as you were going through this very difficult stage that yeah that that um separation maybe I'm reading between the lines as to what you're saying you talked about um how you know the mind inside the body that mind's been put to work and to good purpose with all of the learning and all of the academics but at some point the body said hang on I don't I'm not uh well what actually happened I only understood with hindsight uh so when I was suicidally depressed which is by the way a really common condition unfortunately um I felt I didn't know anything about the eastern traditions because I I went to church and Sunday school for 10 years and so I didn't know anything about Buddhism and Hinduism and I I but I remember being the thing about being really ill was I felt completely separate and people wanted to help but frankly didn't know how to help but there was this huge feeling of separation which I only understood later when I started learning about the eastern traditions because they they talk about this this artificial separation between ourselves and the rest of the cosmos and it's ego basically and there's something you mentioned earlier that um you said a lot of of of very interesting things already but you talked about how the western society thinks in a very individualistic way yeah I would say there are elements where intuitively we all know that there's more to it than that yeah and I'm gonna give examples that may not relate to you or to me but um you know if you think of a sport like a crowd of people watching game of football together feel a common kind of energy if you go to a music concert it's the same so that kind of connectedness is there but that's in a participating kind of form whereas that very academic process is actually you know um it's it's it's much more abstracted and it's yeah it's it's very propositional just in our minds which is yeah separate you're in your mind and also I mean it's changed now but um at that time everything was based on individual examinations right well true and when I got to business school then you were starting to be graded on participation or teamwork but certainly mainstream academia at that time was all individual and then if that flows through as you say into things like economics and and a very fragmented view of of how everything works rather than you know more as a whole more as a system then yeah um then I can see how your worldview is quite profoundly changed when some of these things started to be realized well it just I mean to answer your question what happened was I I'd I had a little go at um at management consulting and I'd had a little go at investment banking and was clear I didn't want to do either mainly because I didn't want the lifestyle and then and I looked at things I did want to do so I thought well I I'm quite interested in fund management I'm quite interested in recruitment executive search and then I realized to my horror both of these things require tremendous intuition and what I discovered after all this analysis and and also learning languages all this you might call left brain type activity I realized my intuition had practically died hmm I was not intuitive and and and I thought you know I joined um Europe's leading fund management firm it was the biggest independent fund management firm with some superstars working there and I realized they they were doing pretty basic accounting but they had fantastic intuition lots of leading today um you know if you if you read the the blogs or yeah the the the the the media on it yeah is the leaders are encouraged to focus on the data the analytics yeah understanding those quantitative answers which of course are a very important part of progress and the part of every but they're not they're not everything and in their own right and so yeah um it's interesting that you that you point to intuition yeah being central to those uh yeah to those areas of work that you were that you were exploring yeah I mean I think data is really important analysis is really important I would just say it's it's necessary but not sufficient um and in fact it wasn't until I got into executive search for the first I mean he's also left the body but um for the first time in my life when I was 35 I met the chairman of one of the large executive search firms and he was the first person I met who was highly analytical and highly intuitive and it's the first time actually I met someone who I wanted to emulate in in business and and the person you've you've described there was at the top of their game they were oh yeah the basic the leading firm in the top job and they had that balance of both well he did he had he had that balance so suppose that kind of leads us leads us neatly onto what was happening in your career yeah um how did that how did that feel as you got into that work cause you were you were trying to seek out the kind of the the true captains of industry yeah yeah uh in in that firm and um you have maybe a slightly different perspective on what you're looking for versus other people so could you talk to me about that well the the way I got into Executive Search is I I learnt mindfulness by accident while reading a novel right so suddenly when I was 35 my intuition switched back on and I realized I can now do executive search and um I let I let go and asked to be guided and six months later I was working a failing business in Paris to one of the best firms in London in 6 months bang by following your intuition and yeah and also asking to be guided yeah so the so the other side of the new book is is cosmic intelligence the way I would describe cosmic intelligence is cosmic intelligence is running everything right and most people don't tune into it if you do tune into it so in in Sanskrit it's called paramashiva like supreme consciousness if you do tune into it magical things happen quite quickly so in my case I went from you know down and out in Paris to best search firm in London and and working with him was extraordinary um and so he would sometimes ask me a question about a candidate and I would formulate some answer he yeah his key question if I was presenting I used to recruit CFO's all day long right if I was presenting talking about the CFO and he knew the chief executive and he'd introduce me to the chief executive for example the chairman and he would say can you see them together and I would come up with some rational explanation and he would just say no can you see them together so it's like a purely intuitive question yeah looking for the chemistry really and how how it would work beyond beyond the yeah personality type I mean it could be chemistry but to me that's the ultimate intuitive I mean this guy had a PhD in astrophysics right yeah so very extremely bright but he would you know for me that is a very intuitive question you could yeah you could be chemistry but it could be you know essentially what is your intuition telling you yes or no and um and the pair of you were obviously doing something right because you were placing some important roles in yeah some of the world's biggest films and it was it was extraordinary cause when I was 35 I was working at board level 35 36 I was working at board level in the Footsie 100 you know having and that was like my first job in recruitment that's a huge responsibility isn't it cause these are the these are the businesses that drive the economies that sort of that run the world and you're placing the people making the most influential decisions and he he also um I I was come some of these some of these assignments he didn't really get involved he didn't meet the candidates so I was just doing them on my own well you'd obviously demonstrated you'd obviously demonstrated your ability through your intuition through everything else to to make those assessments um well he seemed happy yeah and one of them to be fair one of them um I got promoted to from CFO to CEO of a 40 100 company and I was I was 37 somewhere so and you'd placed him yeah yeah he our glorious chairman didn't meet him yeah well maybe you could talk to us about um what you Learned about the differences between the truly capable leaders that you that you came across and maybe the ones that were less capable um I would say um in fact the the I one what the way I got into writing books was the chairman wrote books and I edited some of them and he had a really interesting model which was which you can you can it fits very neatly with neoclassical microeconomics so we use the same diagrams but basically you don't need to explain what that is so neo sorry neoclassical microeconomics is the basis of most finance up to behavioural economics so basically uh it it it let's take this example let's take three axes so one axis is leadership another one is management and a third one is entrepreneurship and he wrote a book about this and I think it's a very good model um and so if you take those three axes um some people are very good at management so you would expect someone with an MBA or someone who has been um uh maybe being a management consultant or being you know is somewhere working in middle management you know there are some very very people very competent at management yes you know and they would be that would include project managers and HR managers and they're very good at managing a process and doing all that task and process oriented and they're very good at that and and so that's one dimension right um another dimension would be entrepreneur ship which should be you know intuition risk taking spotting gaps in the market yep all of that and obviously there's some people extraordinarily strong at that and terrible at management yes and then the third dimension would be leadership which is much more about having the vision defining where we're going keeping people on board possibly even attracting the right people and scaring off the wrong people right but but and then you can apply this model the business obviously you can also apply it to you can apply to politics mmm hmm or or or non profit you know I I see those as three different dimensions and and and very few it's actually there are people who are really strong at all three it's very rare and the people that you were looking for for those for those very senior roles you were looking for that third dimension of leadership in the UK in the corporate sector so not just UK but everywhere I mean in in the corporate sector you'd be typically looking for someone who's great at leadership um yes and then what's really striking about it is that there are lots very competent people who who just aren't good leaders they're very good managers and unfortunately you know some people get promoted into jobs that they can't do sure because if they're operating in a Footsie 100 leadership role there's an expectation that they uh there's a necessity that they'll operate in a certain way and through your own experiences from um how you'd evolved in your approach to life and your perspective over that time how did that broader perspective that you bring influence your headhunting uh well well hugely um so so as I mentioned I Learned mindfulness while reading a novel not knowing what it was I basically Learned to bring my attention to my breath and to my senses and then be present and this was through reading um through a novel through through through a story as opposed to some sort of self book or anything but it was a no it was basically a a self it's I'm not recommending the book but I tell you what it's called it's called Rich Man's Secret mm hmm uh and it's written by an American guy and um it he basically is so The Power of now by Eckhart Toli was published the following year but he's basically describing mindfulness but he does it in the form of a novel so he the the character in the novel is completely stuck and then he meets this man who says well he keeps saying now knows return to now and the very simple exercise is just keep returning to the present moment keep bringing your attention to your breath keep bringing your attention to your senses and then you'll find yourself in the present moment mm hmm and I just kept doing this thing and then suddenly I realized my thoughts were dying down and suddenly my intuition was switching back on just by being present I mean nowadays a lot of people learn to do this through mindfulness but there are other techniques I mean some people learn it through yoga yes there's certainly huge demand for you know mindfulness and yoga and people looking for alternatives to the kind of busy busy yeah rushed sort of yeah short short term uh bypasses in in in in in life and and hopefully when we get onto talking about your books we can bring out some more of these themes um and so you were when you were when you were placing your candidates yes um and looking for the best of them that actually what you were looking for were people that could step outside of um the concerns and thought processes and anxieties of what might happen into what what the situations they were experiencing were so they could be more mindful about it I wouldn't say that I mean also the you know the I believe consciousness is evolving and people are changing right the whole of humanity is changing right but no but to answer your question there were two things one was I I learnt to be present and observe my own emotions and thoughts and you can imagine in any organisation there are people who completely lose it from time to time mm hmm and especially if you're in a professional partnership right yes and so the first thing was when people went completely nuts I would stay completely calm until they'd finished so you get promoted to partner because you haven't had a fight with anybody in addition to meeting the numbers right so that's the first thing OK and second thing was um in terms of actually doing the work is I would you know read someone's CV look at the annual report look at the financial performance of the companies they run all of that right thinking like a shareholder mm hmm and then just sit and listen to them and back to my colleague's question can you see them together if I know the chairman or the chief executive if I've met them then if I meet the candidate who is a CFO or a chief executive my intuition will tell me whether they'll fit or not I just know and I've I spoke I spoke to quite a few colleagues about this it's embarrassing because they may articulate it in a different way but they know within two or three minutes if someone's a no and then they have to make polite conversation right because they're very tuned into what their client needs they just know this person you know my client's gonna hate this guy or this isn't gonna work but they know they know within a very short space of time right ha ha and and these skills these sort of superpowers have served you really well because you then went on to start your own uh your own headhunting yeah firm well that history is written by the victors there are various ways of writing history right absolutely in in reality what happened was um I I I made the I made the numbers I actually resisted becoming a partner cause I couldn't see the point but they said no you have to become a partner so I became a partner and a year later there was this massive downturn and they fired half of us I do at least I mean loads of partners got fired and um and so I sat at home diligently um completing one of my assignments because I wanted to get it finished and uh oh by the way they fired me just after clients started coming to me saying can you recruit a chief executive for us right so your reputation had started to get out there well what happens in executive search is you start off you know doing your own research and then you start doing searches for other people yeah at some point you have reputation clients come to you so they fired me just at the point where clients have started coming to me so I was sitting at home and then I get this phone call saying oh I'm being promoted uh can you please recruit a CFO for us and this was a mid cap quite a big mid cap company hmm hmm it was the perfect it was the perfect um assignment so to answer your question I the business started itself I didn't even write a business plan so if I take another perspective on this from trying to interpret something you said earlier where you kind of sat back and allowed the opportunities to present themselves is this another example well the way I would say it now you know with hindsight is it it if you if you tune tune into what I would call the cosmic intelligence amazing things will happen and and it and it's not and it happens when you stop analyzing and agonizing yeah I I had an old sport coach who's once said something like if you can't do it easily then don't do it at all and it was the the intent behind it was you know even in a game if you can kind of switch off and let things happen yes which you know to be slightly challenging people would accept that far more if you're watching a great tennis player on a court yes yeah they're they're really in the zone doing it but if you start talking to someone about cosmic consciousness they'll they'll they'll say well I'm a bit cynical about that no I understand that I mean I just use that word because I was I was looking for a way to express this thing so for example if we look out the window right birds are flying trees are growing growing um miraculously you know most people aren't concentrating while they're driving cars amazingly they most of them don't crash into each other right you know our bodies heal yeah so is the way I see it something's doing all of this yes but it it it it's evidently is yeah um but it's not something that's easy to calculate and I and it's and it's and it's very cultural as you say western culture and I'm I'm no expert on this field but you can go back to sort of Descartes and Cartesian yeah uh thinking Cartesian thinking and philosophy which is you know I think therefore I am and yeah and everything has its rational structure and and then the things you just said don't fit into that so that's possibly why we have a blind spot well that's I I mean I'm no expert on it but as I understand it what happened in around the 17th century was that there was this split between science and religion happened and obviously you know I did my MBA in France and I've lived in France for four five years so the the you know they call it L'esprit Cartesian the you know the Descartes view of the world yes yeah it kind of split in the 17th century and then so then we had religion is separate from science mm hmm right and then what happened a bit later on is all kinds of things happened including the Holocaust and then lots of people became atheists when also communism so the Holocaust communism etcetera etcetera so then so then now then we're really stuffed cause we you know we think we're separate there's no god ha ha and we have to figure out everything for ourselves and we don't believe in anything yes it's sort of uh you get into uh nature and nihilism at that yeah no wonder so many people depressed yeah yeah and when you put it like that you know you can you can start to see how um in a modern society where there's you know however you might want to dream up what meaning is there's lots of things that are um that don't hold a lot of meaning beyond the kind of instant moment of the gratification of something on social media or going to the shops and buying something yeah and then people get a bit lost yeah well I I am I've experienced it yeah I mean I when I was um 23 I had a I was living with my girlfriend we had a flat in South Kensington I had a job in a bank I I was my mum said you're being paid more than your headmaster who I really admired and just thought is this it what because you've been told this this uh this this story from the beginning which is you know if you if you go to school and get your exams and do these things then then you'll progress and actually you're saying that when you progress to being a founder and doing things for uh these 40 100 companies that was less because you were kind of choosing that that yeah exact project plan that you were gonna implement and more because um circumstances arose for that to happen yeah so what so the transition I mean there are other words for cosmic consciousness one is um supreme consciousness but for example anybody who excuse me so you and I both meditate right so that's right anybody who met who experiences silence silent meditation so in you know transcendental meditation possibly Zen possibly mindfulness if you do it really deeply yeah is you experience and I would imagine a lot of people listening to this have experienced being conscious with no thoughts mm hmm right so uh and you might have had that standing on top of a mountain or snip or scuba diving or something I think even if I think so I do meditate you're right um and the sorts of experience you just I I can relate to hmm um I could also relate to that before I was doing meditation as you say a beautiful sunset or you know yeah walk in the woods or something like that where everything just calms down yeah so there is this consciousness and what happens in it's happening in the west is a lot of people have learnt mindfulness or transcendental meditation whatever and they experience this what we call pure consciousness but the key thing for me is they assume it's passive right so that and it's not passive it's the source of everything right so this consciousness is running everything and then we intervene with our little brains and think that we're in charge and then maybe um I don't want to put words in your mouth but coming back to the earlier part of the story where you were talking about um a gradual I suppose split between the hard work that you were doing in the yeah in in in your academic sense and how you felt about that and how that left you feeling yeah was because you were not um you know you're not leaving yourself open to a more like holistic choice around the things that you did yeah I would say there are two things one one is and it's I think it's still happening is I could see that in in business there were very intelligent people working in what I thought was a highly unintelligent way mm hmm like working very long hours in a very mechanistic way and even when I was in my early twenties I could see well certainly when I go into executive search I could see a lot of these guys who are dying around sixty hmm in a country where the life expectancy is eighty yes and lots of divorce lots of cancer lots of heart attacks and all kinds of medical problems so you know from my 20s onwards I could see look something's not working here very clever people working in a not very clever way there must be a better way than this right and then I was that's when I really started looking for it um and yeah and then I found it right so that's a nice neat point I think for us to talk about um the work you've been doing with your with your writing so you've got a different perspective from the one that you'd have before and that many people have um around you know a good life and what leadership looks like and then um the first book that I'd like to talk about is brand new because seems to me that that's that's really talking about capturing authenticity which is where yes which is where all parts of you come together and you're authentic yeah could we could we talk about that yeah definitely what what what what sort of brought you to write that book in the first place yeah so so just to fill in the gap um the first book was called how to be headhunted and that was because I kept lots of people I kept meeting people who wanted to be headhunted who didn't understand how headhunting worked right so basically in 10 days wrote down this is how it works this is how you get a job through a headhunter yep but then I realized most people are not headhunted most people get a job through networking or they meet somebody or they start their own business or yes whatever so a relatively small number of people are headhunted and so I met David Royston Lee and he's a business psychologist and we wrote this book together and um he really opened my eyes to some very useful things uh one of which was um the archetypes which were developed by I mean they're much older than Yung but Yung really developed them and he was talking about um authenticity and purpose and values and talents and all this and and we and we did of course develop a three dimensional model yes that's how people want to consume this well yeah with my economics and MBA background I said to him well near David all this all this talking and listening is great but people want a three dimensional model so so we develop one and um and the authenticity part and by the way he's now produced another edition but what it boils down to is okay what are my talents what comes to me naturally you know what are my values what do I think is important and then what's my purpose what's my mission and then and the really good thing about the archetypes and there are these days there are 12 used in personal branding how those archetypes will express what you're doing and in business they are super useful is it gonna be helpful for our listeners maybe to give maybe just one or two examples of these archetypes if they're not familiar oh definitely so so there are 12 archetypes let's take um let's take in the corporate world let's take Nike so Nike is just do it they evoke it's the hero hmm so when you look at their their advertising they're talking about heroic achievements by athletes yes it's clearly the hero archetype yeah right um if you talk about uh so that's a corporate example mm hmm uh if you talk about um oh and then if a you know innocent smoothies evoke the innocent archetype it's about purity right yes so but then if you apply that to executives right whether they know it or not executives and non executives evoke archetypes and the way I say it is we have like one primary archetype but then we we evoke some but not others and you I suppose had personal insight into what your archetype might be through your experiences through your uh through your 20s there are many people that would get let's say far further in their career without really knowing where um what they value or what their archetype might be yeah I mean most people don't understand archetypes but it's it's a very useful vocabulary yeah and I what I started doing was writing on on our database I was started writing down people's archetypes cause it was such a useful shorthand really so so you started to to to you'd you'd you'd meet a candidate and then make a hero next to them or something like that and then I mean I didn't talk to clients in that way cause they'd think you know you're speaking something but but if you take an example let's take um actually the the there was a book written before so we wrote the book to apply this to the corporate world but but just to make it easy for listeners to understand um it the there was a previous book called The Hero and the outlaw which was written by two ladies in advertising and they used examples from Hollywood and from the corporate world so if you take Hollywood Jack Nicholson always evokes the outlaw right yes right so and and if you take well I would say um what's his name Mr O'leary who runs Ryanair mm hmm he evokes the outlaw right that's right but he's so you know what you're gonna get right yes ha ha ha and um actually we we once ran a presentation in New York uh David and I and we you know in Britain apparently also you know we talk about you someone is Marmite he's a Marmite kind of personality yes you know in Australia it's Vegemite but you know Donald Trump right a lot of people hate him but tens of millions of people love him yes and they know what he stands for they know exactly what he stands for they hate him yeah yeah and if you back to the topic of leadership um you know a lot of people on LinkedIn you can't tell what they stand for you know whereas I would say the top leaders is very clear what they stand for you've you've used a couple of social media references there how important do you think that personal branding is in a very noisy busy um sort of society and yeah working world I think it's super important because I mean I don't I mean I use LinkedIn by the way my biggest following is on LinkedIn I love LinkedIn but but I think most people play it really safe mm hmm and you don't know what they stand for and they just I just call it LinkedIn Man or LinkedIn Woman you look at the profile and it says all kind of worthy things but you have no idea what they stand for or where they're going or and and it's just generic in your kind of executive search uh uh situation that's not really gonna help is it it doesn't help me spot a great leader no and and so one of the things I Learned actually I Learned it from the chairman of you know that I was working with is I I thought at the time why is he so successful when lots of people hate him and then I realized was that's kind of why he's successful because you know if if you just carry on playing it safe no one will hate you and no one will love you right right if you put your head above the parapet and stand for something mm hmm some people will love you and some people will hate you and you will build a following right at least people will know where they stand they know where they stand and it's a bit like um you know um silly bang right I remember it yeah silly bang the cleaning product it you you know it you you you know what it's what it's for yeah absolutely bang and the dirt is gone that's it it's not well it's kind of quite good and I can't really say what it does and you know yeah they they don't want to offend anyone went from nothing to having a a huge brand by by being kind of very in your face and saying this is what our product is and who is Barry and why does he shout all the time yeah yeah I'd like to move on now and talk about um about about your best selling book The Power of Letting Go perhaps you could tell us about how that book came about because you've told me um off air a little bit about that before and it yes and um its circumstances were interesting as much as its success yeah so what happened was I so I came back from France I was working in the UK and um I was working in executive search and I still felt stuck in some ways and I realized that a lot of people are stuck in fact most people are stuck so if you look at health wealth and relationships so I was meeting all these super successful people some of whom were billionaires but they're all stuck I mean in in some way like some of them were on their nth marriage some of them kept getting cancer or some illness so they was stuck in their particular way and then when I met other people who meditated some of them were like you know blissful relationships and perfectly healthy and no money so what I realized was just about everybody's stuck in some way yes something that they're wrestling with yes um the other thing rather very sadly is I realized I mean one day someone should do a PhD on this the life expectancy of billionaires is quite of their children is quite low if if you look at what happens to the children of super wealthy people you know they have their own set of problems um so I realized okay so everybody's stuck in a particular way so so what can we do about this and I got deeper and deeper into so you know I'd learnt mindfulness as I mentioned and then I started going to classes in the UK about which were based on the Vedic tradition so Veda meaning some listeners may may know you know the Latin root of the word science means knowledge the Latin root of the word Veda means knowledge so the Vedic tradition is is closely associated with Hinduism Buddhism Jainism and even Daoism I would say Daoism is very close to the Vedic tradition and it's a knowledge tradition that um that comes from the Himalayas is it uh yeah I mean it's possibly 10,000 years old I would say Hinduism is the modern form it's become Hinduism um but but the assumptions behind it are massively different from the western tradition so I would say the western tradition is has become and it wasn't necessarily you know 2,000 years ago but what it's become is what it's become is um this whole thing about separation you know I'm I'm a separate body mind if I believe in God God is separate you know so if you look at Judaism Christianity and Islam God is separate yes right and quite possibly sitting in judgement or mm hmm not approving of what I do whatever where is the Vedic tradition is well my guru um Swami Ji first time I met him he said to us I'm not here to convince you that I am God I'm here to convince you that you are God so a completely different take on it and both challenging and and very alluring at the same time yeah he's constantly saying you are god in very I mean in a thousand different ways he's telling you you're god and that's not from egoic point of view it's from the point of view if of you are manifesting everything all the time I'm I'm back to your your term um about the cosmos yeah and everything being connected intelligently through that yeah um and you'd obviously gain these insights and then decided when you came back from France that you wanted to take that and put that into something well what happened was so I came back from France all I need all I knew was how to do mindfulness and I didn't even know it was called that and then I started attending these classes and learning more and more and then I Learned transcendental meditation and started to experience pure consciousness twice a day and thought and then and and I realized this is amazing um well one thing happened was you know animals would start walking up to me in the street like there was clearly some shift there was more of a connection happening well something was happening you know animals don't normally didn't walk up to me before now they were walking up to me and um and things like I would I just gone downloads happened this morning you know I'm sitting here silently meditating and suddenly an idea just appears out of nowhere hmm um and so that happened that was a big jump as I I suddenly realized this this this pure consciousness is super creative and I read about it I mean if you read them and Steve Jobs did Zen meditation and had all these amazing ideas and as I understand it he attributed it to meditation he could just see further than anybody else that's right and then and then I went further down that track and then I felt stuck again and then I got I was introduced to my guru and this was 11 years ago and I realized he actually had the solution to all this being stuck business and so I read half of his book and then then I went to India and sat on his sat in his ashram for three weeks and and and then I realized I know this is what I was looking for and maybe for our listeners you can um tell us a little more about about letting go and explain the sort of maybe you then structured that in your book yeah yeah so tell us more about that yeah so the main thing this is long time ago now but the the the what I realized was in the west we have this belief that we need to acquire all this knowledge and skills and all of that right so from the age of about five onwards let's say we're really intuitive until we're about five and from five onwards we start acquiring knowledge and skills and and then at some point many of us realize that that's not enough right and somewhere or other there was some guru in India I just read it he said that the spiritual journey is not about acquiring it's about letting go it's about letting go of all kinds of stuff and and I realized as I went on this journey and and by the way I explored Buddhism Kabala Sufism all these traditions and you were thorough about it yeah well I was seeking right and and I realized that okay there's a lot of knowledge in there but there's also a process of letting go and and there's and the common the common denominator in all of these things you know the the common denominator in this spiritual journey is is letting go letting go seems quite counterintuitive it is particularly if we're talking about leadership yes where you you know you want visibility and control over the things you're doing you're saying let go which for some people may that you know their response may be actually well this isn't what I've been taught and it's not most people are taught but leadership is a fantastic example so let's take let's take an example of someone who is successfully managing ten people mm hmm and then they get promoted and promoted and promoted and now they're managing a thousand people yes so let's say when you were when you got 10 people you can you can micromanage you can check up on everybody you can so all of these things and also you can manage using what Swami Ji calls fear and greed fear and greed he yeah he talks about fear and greed so you know greed is you think that's a common a common approach widespread right nearly everybody is motivated unless they've made some unless they've gone a fair way down the spiritual path nearly everybody's motivated by fear and greed yes so fear of what well fear of could be fear of being promoted sorry fear of being fired uh huh uh fear of losing their reputation uh huh fear of not having enough money fear of their spouse leaving them if they work too hard fear of having heart attack fear of not fulfilling their potential fear of taking the wrong turn you know fear of moving job just when the economy collapses and I can see certainly on the on on some of those uh some of those fears yeah the fear of not achieving your potential having made the the the considerable investment you know of yeah getting the exam results doing the studies going through the the junior roles to get to the bigger ones yeah or or fear you know and then later on fear of running out of money in retirement fear of OK OK so so those are fear and then you've got greed right your greed is um you know I want to get promoted I want to be famous I want to be prime minister I want to be I want to be the the boss you know uh I want to have lots of money so I'm gonna feel safe so are you are you saying people shouldn't have aspiration no I'm not saying they shouldn't have aspiration what I'm saying is it's it's coming from fear and greed in most cases right okay so it's about having aspiration and wanting to progress and you know um make a success without but doing it from a different place well there is a different way of doing it so I'm just I'm just caricaturing yeah most of us are absolutely and I'm and I'm exploring so that I can kind of get the whole yeah yeah so so most of us are in fear and greed and and and and you you know you can you know I've met a few billionaires or whatever they also have fear and greed mmm hmm right cause imagine you've now got 10 billion 10 billion dollars in the bank your next thing is your family getting kidnapped right right so so there's a different set of it's endless right yeah so um so that's fear and greed right so the alternative is and and and back to our person who's worked their way up from from managing 10 people to managing a thousand yeah is if if you try to lead a thousand people in the same way that you LED 10 people it's not gonna work right but I mean your life is gonna get worse and worse and worse right because you've got more and more people who you're basically trying to manipulate yeah so so the so the micromanagement and they're telling people how to do their job or telling people how to do their job or or even um let's say or you know that you some people are leading 100,000 people right yeah of course so you've got you know someone you don't know doing something crazy in the Australian subsidiary yes that's gonna affect the share price yeah there's just so many things right you so what I'm saying is if you're trying to function using your individual intelligence and regarding yourself as separate life is gonna get worse and worse and worse well certainly you're gonna get to a point where there's an explosion of um of a a combinations of things that you would need to be on top of yeah and being on top of that much yeah is not possible well I've written about it in the new book is um is uh you imagine if you try if you persist with the individual intelligence approach you know treating yourself as a body mind and saying you know I I'm yeah I'm running this company right think of all you've got to create multiple scenarios in multiple jurisdictions yes weigh up the probability then work out what you're gonna do about it I mean it's just you need a super computer to handle it my experience of working with um uh this example was with some very experienced sophisticated people from the private equity world yeah clearly they were interested in the numbers but the primary interest actually was how do we get this asset these assets these companies um to function you know in a high performing way and they went straight to culture and values yeah and so maybe culture and values is a um accepted normal a modern way of thinking through how do you create yeah something that's more than the individual yeah I mean I would say that's definitely step in the right direction so for example some of the most successful companies uh I mean there are some companies that are purely focused on shareholder value yeah and lose sight of the customer right obviously some of the most successful companies are even very big ones are highly focused on the customer experience mm mm and um I really like that approach you know if you're very very focused on the customer experience and and your staff are as well that really helps yes it's a reality check isn't it yeah you know why are we doing it like what problem you know like it when I meet people from a startup it's like you know what problem do you solve how do you solve it who you solving it for but you know you can apply that to a very big company as well because if you if you if you carry on doing a fantastic job for your customers then other things do tend to fall into place yeah and we're back to talking about you know the the brand again you know we were talking about individual brands and we talked about a few people but we talked about the companies that have got the right authentic brand for the things they wanna do for the consumer yeah Nike was your example that's funny and they know what they want to be for their customer yeah or apple you know yeah I think none of these companies are perfect but yeah apple are extremely good at the customer experience whether it's using the product or standing in one of their stores hmm and they're probably another example of a company that's so big that back to your um sort of uh your your worked example of a person who gets promoted and promoted to the point where you've got lots and lots of people and the combination of things that you could be managing is impossible yeah um so you're talking about in leadership accepting that and surrendering to that situation oh it's beyond that so what I'm saying is what when these private equity people are talking about cultural values I I do think that's a step in the right direction right uh but you can go a lot further right right and this may sound well probably will sound weird to people listening but that's why we're here uh the where where I'll just tell where where I've got to right personally is and it's been a a process and and before you you explain that the counter to maybe it's a bit weird is this is an international best selling best selling book we're talking about so some people are interested some people are interested well but also some this is so the new book which is coming out in January is called The Power of Moving On so it's moving on from individual intelligence to cosmic intelligence right and the bit that I've just been so I'm just writing the last 500 words okay is is very topical which is well where does artificial intelligence fit into all this and and and the way I see it is that artificial intelligence will make us move right because you've got a whole lot so when I when I am when I graduated half of the economic students in Cambridge went into accounting so accounting can be very sophisticated you know it you can be a tax advisor you can be in corporate finance etcetera but but basically there are a lot of things in accounting which which are being automated by artificial intelligence right yes and if you look at the law or insurance or private equity actually there are so many what I would call routine intellectual tasks which are being automated yes right so what I'm saying is is if you wind back a few decades you could have a good life by being intellectually competent mm hmm that's not gonna be enough anymore right cause AI is gonna take it away yeah well and um the jobs that people are gonna do in 10 years time are gonna need to look very different aren't they yeah and so some people are afraid of that which I understand yeah but the reason I mention it is I as I said the whole of humanity is going through a transition it's a bit like the industrial revolution so we had you know people used to go down to the river to wash their clothes yes well they used to you know plow and make bread and mm hmm right and then the Industrial Revolution came along and a lot of those tasks got mechanized yes we're going through the same thing we have people doing intellectually routine tasks those are gonna are getting mechanized hmm so humanity has to move on right I wonder what Descartes would say about this I think therefore I am I mean you've got we actually the thinking part not the intuition you talked about earlier but a lot of the thinking part which is how do I structure this data to get to the answer from the research I need can be done by a computer in you know an ano second exactly so let's not rely on Deckard um so so where so where where we're going is as I said where we're going is is AI will push humanity towards cosmic intelligence because the individual intelligence won't be rewarded in the same way we wouldn't be doing this podcast if I didn't have a you know a an an affinity with the sort of term you're using like cosmic intelligence if we can use a different term well what I'm wondering for our listeners what other terms you can use like accessible terms that um that that people might yeah I've only used that term because in in the new book we've had to say what you're moving from and to yes and most people who read these books are intelligent but they've been conditioned to believe that their intelligence is individual so that's why I'm calling it and by cosmic I mean the intelligence which is running the collective intelligence no it's not even collective it's more than a other words for it would be uh supreme consciousness so not the individual consciousness but the consciousness which is in everything so for example actually the the consciousness that makes a Rugby team successful is not individual right it is a collective it's collective people call it a vibe or a yeah you know or a team spirit I was once I mean I rode very badly in a in a very lowly boat at Cambridge for one term but I once ran alongside the Oxford Cambridge Boat Race in barns and I was astonished by how fast they go yeah and so that's an example of this collective intelligence when eight people really connect yes yes yeah on on a on a level that that people wouldn't really put into words well you don't know until you try to run alongside it yeah and and so that's but then it goes even beyond that right yup so you could call it collective intelligence but it's more than that cause it's not just everybody's connected it's it's it's I would say it's the intelligence or the consciousness which is which is in everything and how things can flow if they're sort of well in the west we use words like flow to try to articulate it and and I suppose it's best if you experience it um I mean for example if we if we don't do stupid things our bodies heal and they run pretty well for several decades right yeah yeah um if you know the way that plants grow the way that the climate maintains itself if we don't do silly things to the climate you know there is an underlying intelligence I mean I know there have been academic attempts to say it's all random I well look I think it's generally accepted now that even if you're taking a systems view which is a fragmented separate view that all of these systems add up to super systems the kind of Gaia theory and stuff yeah so so yes I think um that's helpful to explore topically what what what what uh cosmic intelligence means a little more but hopefully we've we've we've covered that now for our listeners yeah so with all of those kind of interconnected the power of the interconnected systems that are that are running kind of bringing more to this than one individual can the cost no there's actually this is the big shift right yeah there's a big shift beyond that so one is so you know stage one you might say so I'm on my own MHM you know if it is to be it's up to me that kind of thing right MHM very in individuals the next one next stage might be okay I've figured out how to work as a team collectively but I'm still treating other people as separate yeah and probably trying to manipulate them in some way you know maybe some reward whatever yeah the the big jump is is realising that you are this that you are not this separate body mind you are this what you you could call it super consciousness Supreme Consciousness cosmic intelligence in Sanskrit it's called Paramashiva you and this is where you know Swami just saying you are god is basically you are the intelligence that's running everything and for most people this is an enormous leap but but a lot of the top performers in history have already experienced it so if you think about I don't know if you've read much about you like big scientific breakthroughs a lot of them just come out of nowhere hmm hmm you know they don't come the Eureka moment yeah exactly yeah so where does that come and you know if you meditate you you and I mean we've experienced it but a lot of the really the massive breakthroughs they happen when people are not thinking and and certainly composers artists they tap into this intelligence which is not I mean to take an absurd creative process but it's maybe not uniquely their creative process it's well it's not there it's the creative process I mean I spoke to somebody I spoke to somebody uh recently who um is um building um an online movement that that develops creativity yeah and they were talking about co creating with the universe yeah exactly I mean you could call it co creating yeah definitely I mean for example you know Malcolm Gladwell in all these books and he wrote this book about you know is it 10,000 hours you need 10,000 hours yeah I went did the sums doesn't work for Mozart right wasn't old enough yeah and these and these prodigy sports players the footballers that make the national team when they're 16 years old you know yeah I mean I didn't maybe they had but but certainly Mozart didn't have enough time to clock up 10,000 hours yeah so so the co creating is I think very close to it because you're saying you're still thinking you still think you're separate but you're co creating with the cosmos you know as I understand it the destination is you are the cosmic intelligence and and hence you know you are God and then and then you start manifesting extraordinary things and in a corporate sense what happens is you start to lead very large numbers of people with very little stress because it's not you constantly trying to figure everything out you don't need to putting some trust into um what is beyond you as an individual well beyond your body mind yeah in a practical way one of the things I talk with my team about is um lots of the opportunities that we're looking for will present themselves if we're present and there to notice them rather than caught up elsewhere and missed well well here's a practical example right so a lot of people are terrified of letting go right because they're trying to control everything out of fear and we're afraid if we let go everything will fall apart hmm if you let go in the correct way everything falls into place hmm the right things start to start to happen and you can see things show up what's needed things things show up but even even in a practical way that people will understand if you if you're less stressed and anxious about the things that might happen than the things that uh that then you've got more space for um realization of yeah good creative ideas like you talked about when you're meditating you know that that unexpected email in your inbox which you wouldn't have had time to look at otherwise you notice it and realise the relevance in a way that maybe you wouldn't otherwise here's an example which I'm I'm probably gonna put in the book but I love the example you know you know compare the market yes the insurance right the Miller cap 1 yeah do you know how it happened no idea I I I I've read it and I've it's great story so what compare the for those who don't not familiar so compare the market is an online business where you can compare different insurance providers and buy your insurance policy so it's comparing the market and apparently what happened is the the one of the creative team in the advertising agency you know by the way insurance is quite hard to market I think yeah so apparently he was cycling through Battersea Park and he went past the zoo and there was a sign that said come in and see the meerkats right so he and as you say he was open to what was around him and apparently what happened is he started experimenting with the word meerkat in different accents mm hmm and he got and then he came up with compel the meerkat really right and this took this took compare the market from not doing very well to a market leader yeah and loads of spin offs yeah and yeah just extraordinary yeah but you imagine if that cyclist if he'd been with his headphones on thinking about his mortgage hmm and it's the Eureka moment again it's allowing that kind of creativity and um to to to flow in and you were talking about that in regard to your book that you're writing at the moment and um maybe you can um maybe you can tell us are you are you OK to tell us any more about your book yes sir yeah yeah well so the title is The Power of Moving On and the question is what are we moving from and to rather obviously so what we're moving from is is relying on individual intelligence right which is with all the hard work and stress involved and what we're moving to is is tapping into the intelligence which is running everything mm hmm all the time anyway right sounds exciting and a lot of people are very interested in manifesting right how do I make things happen how do I create what I want in my life if you spend 10 minutes on YouTube you'll get a video telling you to learn how to manifest what you want yeah it's all come back there was a big boom around 2,008 it's all come back and so most people well everyone's manifesting all the time they're manifesting all kinds of things they don't want and they're failing to manifest some things they do want and then when they try and do it through intelligence and hard work it becomes very stressful and so where the book takes us to which is where the way I live now is some people scared of this word is I surrender I bet what I do is I ask we use the word paramahamsa but you can use cosmic I basically ask that intelligence to manifest through me and it's extraordinary what happens and I give examples in the book um actually travel is a is a great way to experience it is I'm sure you've had this experience you're trying to get from a to B but you also need to do C d and E mm hmm right and it's all terribly complicated and it's involves different time zones and you can't solve it with your brain it's not possible right yeah um and and I've experienced this many times is I just say alright Paramahamsa please manifest through me and I surrender I just let go and and it all it it all falls into place so the things that need to happen begin to happen with less stress there's only stress if I start trying to analyze it yeah but basically and I'm and I do I it's not I still do things I still you know book tickets I still look on websites I still you still need to manage I do but but I'm following my intuition yes my intuition tells me what to do yes right now call Fred now do this now do that right so basically I'm following the intuition and it's it's it's basically it's spooky the way things fall into place but what I'm saying is the point of the podcast is you can run an organization that way because your intuition will tell you constantly what to do and certainly you know good leaders particularly when they've got quite a lot of experience will say you know this was gut instinct or I'm doing something because it feels like the right thing to do well they'll sort of know know which of their dashboards to navigate to that day and and and dip into it without without asking the question why did I have that realisation I need to go and look at that today yeah but just one caveat you have to be careful there's a thing called false intuition which comes from pain so you do have to get rid of the pain from the past because otherwise your intuition will start telling you to do things which are unhelpful right and that's what the power of letting go is mainly about that is getting rid of the pain and releasing those kind of unwanted experiences that you don't want to repeat yeah cause if you look if you look in politics right now there are there are people invading countries based on pain which is from their childhood mm hmm so if you get rid of that pain you won't carry out any very painful invasions ha ha ha yeah we well we do get to the point of talking very much about uh you know geopolitics from the point of view of what you know nations and alliances are thinking but it does come back to what certain individuals yeah are driving at and and it it makes perfect sense that those certain individuals yeah will be bringing their own experiences to bear but also those people were elected by people who've got their own pain and what Swami Ji says is every country's got its own pain patterns yes so you know a country of tens of millions of people will produce a leader who reflects their pain patterns and then they'll go off and attack somebody else so we need to get rid of that pain and that brings us back to uh that brings us back to to young and the collective and how you can have um you know whole groups of people with certain uh psychological profiles that are yeah that are aligned and they get together yeah yeah yeah so I could keep talking to you all day this has been a fascinating conversation so I really enjoyed our conversation thank you thank you so yeah John Banahaster thank you very much for coming on the whole leader podcast and spending some time with us today I'm sure our listeners would have found that fascinating and given them lots of lots of things to reflect on so thank you very much thank you