Content Creation & Social Media Marketing for Women Entrepreneurs with 9-5s | The Side-HustlHER Podcast
A top content creation and social media marketing podcast for women entrepreneurs growing their business while working a 9-5.
Hosted by Carli LeBlanc, content strategist and social media marketing expert, this show helps busy side-hustlers simplify their marketing, show up online with confidence, and attract clients — without the burnout.
Tune in for weekly episodes that cover:
- Content creation strategies for social media
- Social media marketing tips that convert views into sales
- Productivity hacks for content batching and consistent posting
- Digital marketing, email funnels, and brand visibility
- Work-life balance tips for building your business on the side
If you're a woman entrepreneur who wants to grow your personal brand and build a business that stands out online, this podcast is your weekly dose of marketing strategy and motivation.
Tune in weekly for honest conversations, expert interviews, and practical tips to grow your business, boost visibility, and market with confidence.
Subscribe now and join the community of ambitious women building profitable businesses — one podcast episode at a time.
Follow @carlidorlynn and @thesidehustlherpodcast on Instagram to keep learning, growing, and marketing smarter.
Content Creation & Social Media Marketing for Women Entrepreneurs with 9-5s | The Side-HustlHER Podcast
45. Social Media Audit: How to Make Your Business Page More Professional
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In this episode, I’m sitting down with Katina Poe, a Houston-based midwife and founder of Amina Idir Midwifery. Katina specializes in curating dream home birth experiences with her team, providing prenatal, birth, and postpartum care for expecting moms.
Like many business owners, Katina has been working hard behind the scenes but needed clarity on how to showcase her services online in a way that attracts steady clients and builds trust. That’s where this live social media audit comes in.
Together, we reviewed her Instagram profile top-to-bottom — from her bio and highlights to her content strategy — and mapped out practical steps to help her position herself as the go-to midwife for Houston moms.
✨ In this episode, you will learn:
- How to use keywords in your name + bio so you actually show up in search
- The role of highlights as a client resource library (and which ones every service provider should have)
- Easy content ideas for sensitive industries where client privacy matters
- Why behind-the-scenes + storytelling content builds credibility and trust
- The 40/40/20 content mix that makes your page feel professional and relatable
- How to overcome camera shyness and create engaging talking head videos
If you’ve been struggling with consistency or confidence on Instagram, Katina’s audit will give you the practical next steps to tighten up your profile and start marketing your services with ease.
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