Content Creation & Social Media Marketing for Women Entrepreneurs with 9-5s | The Side-HustlHER Podcast
A top content creation and social media marketing podcast for women entrepreneurs growing their business while working a 9-5.
Hosted by Carli LeBlanc, content strategist and social media marketing expert, this show helps busy side-hustlers simplify their marketing, show up online with confidence, and attract clients — without the burnout.
Tune in for weekly episodes that cover:
- Content creation strategies for social media
- Social media marketing tips that convert views into sales
- Productivity hacks for content batching and consistent posting
- Digital marketing, email funnels, and brand visibility
- Work-life balance tips for building your business on the side
If you're a woman entrepreneur who wants to grow your personal brand and build a business that stands out online, this podcast is your weekly dose of marketing strategy and motivation.
Tune in weekly for honest conversations, expert interviews, and practical tips to grow your business, boost visibility, and market with confidence.
Subscribe now and join the community of ambitious women building profitable businesses — one podcast episode at a time.
Follow @carlidorlynn and @thesidehustlherpodcast on Instagram to keep learning, growing, and marketing smarter.
Content Creation & Social Media Marketing for Women Entrepreneurs with 9-5s | The Side-HustlHER Podcast
56. How to Position Your Local Business on Instagram to Get Booked
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In this episode, I’m sitting down with Kabila Gana-Lapnet, the founder of Kabsy Kreations, for a live, real-time social media audit.
Kabila is a Houston-based baker, mom, and 9–5 professional who started her business out of pure passion and like many service providers, she found herself stuck with a decent following but struggling to consistently reach her ideal customers. So instead of giving generic advice, we walked through her Instagram profile step by step and focused on what actually helps convert followers into inquiries.
I break down how to optimize your name, bio, highlights, and content so your page clearly communicates what you do, who you serve, and how people can work with you — especially if you’re a local business owner trying to get booked.
In this episode, we discussed:
- How to optimize your Instagram name and bio for SEO so the right people can find you
- How to structure your content so it supports one clear business goal at a time
- How to turn followers into customers with clearer calls-to-action and focused campaigns
If you’re a service provider who feels like you’re posting consistently but not seeing results, this episode will help you simplify your strategy and start marketing with intention instead of guessing.
Make sure you’re following @kabsykreations if you’re in Houston — and if this episode helped you, send it to a business owner who needs it.
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