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Plaeto - Enabling young Indian Feet to Play

SHIFFT FILMS Season 1 Episode 13

What if childhood was about play, not performance?

Join Vijay and Saumil on the Get Kids to Play podcast as they explore this with Ravi Kallayil , who walked away from his dream job at Nike Innovation to transform children's footwear in India. From measuring 800 Indian feet to partnering with Rahul Dravid, Ravi shares how Plaeto is making play accessible, joyful, and purposeful for every child.


0:00 - Introduction
1:03 - Ravi's 18-year journey at Nike
2:57 - From elite sport to grassroots: What's the difference?
6:04 - Why competitive sport kills fun
8:43 - The multiplay revolution: One shoe for everything
11:10 - Scanning 800 Indian feet: Building shoes for growing kids
15:06 - How Rahul Dravid came on board
16:43 - Top solutions to get kids playing
18:36 - Making PE teachers ambassadors of play
21:26 - Can we change India's academic-first mindset?
24:19 - Plaeto's vision: Impact a million lives
26:08 - The PE teacher who taught swimming in a village well
28:02 - Closing

About Ravi Kallayil
https://plaeto.in/pages/our-story-1

About Get-Kids-To-Play
https://sportzvillage.com/get-kids-to-play/