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You don’t always know it’s an ick… until it icks. 😬

In this episode, we unpack the rise of “the ick” — where it comes from, how personal icks can be, and how brands (for better or worse) try to use icks in marketing. Can marketers successfully lean into consumer turn-offs? Or does it backfire?

Plus:
🔥 This week’s Marketing Hot Take
⚡ A rapid-fire round of Ick or Not That Deep? Play along!

🎧 Tune in now to The Icks: Unplugged!