The Tack Box Podcast
The Tack Box Podcast is an informative and relaxed show that covers all aspects of dog ownership. Join AKC judge and Renowned breeder, Dale Martenson, and new enthusiast, Tyson Wald, as they discuss topics ranging from acquiring your first dog, showing, breeding, marketing puppies, and running a Kennel.
Join our facebook group where we take your questions and answer them in a show.
The Tack Box Podcast
Episode 47: Westminster Wins Ruin the Breed? Promoting your Kennel
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In this episode, Tyson and Dale dive into the nuances of major dog shows like Westminster and Crufts, discussing how breed standards and cultural differences impact judging and breeding practices. They also explore the importance of online presence for breeders and ways to effectively market and educate potential clients.
Key Topics:
- Differences between Westminster and Crufts regarding docking, cropping, and breed standards
- The influence of international laws and regulations on breed presentation
- How high-profile wins impact breed popularity and public perception
- The effects of breed popularity waves on small and large breeds
- Strategies for breeders to enhance their online presence through websites, social media, and SEO
- Building relationships and backlinks to increase visibility
- Educating potential owners about breed needs and responsible breeding
- Tips for successful housebreaking of puppies and older dogs
- The importance of consistency in training and adapting to an individual dog’s background
Timestamps: 00:00 - Welcome and episode overview: navigating top dog shows & online branding
00:35 - Key differences between Westminster and Crufts regarding docking and cropping
02:10 - How breed standards are influenced by international legislation
04:00 - Impact of high-profile show wins on breed popularity and public perception
06:15 - The ripple effect: popularity waves for breeds like Cavaliers and Japanese Chin
08:20 - Challenges small breeds face with increasing popularity
10:00 - Building an effective online platform: website essentials for breeders
12:45 - Using backlinks, social media, and directories to boost search ranking
15:30 - Educating clients on breed qualities, needs, and responsible ownership
18:10 - Housebreaking strategies for puppies and older dogs
20:45 - The importance of consistency and individual training needs
23:15 - Final thoughts: embracing digital tools to grow responsible breeding communities
