Virtual Vertical Integration: The New Supply Chain Ecosystem Playbook

In this episode of the Masters of Supply Chain News Digest, John Church and David Warrick unpack the latest tariff turbulence and reflect on a recent roundtable exploring connected ecosystems.

They discuss why visibility alone isn’t enough, how AI can unlock ecosystem value, and why success lies in solving one use case at a time. From virtual vertical integration to agile implementation, they explore the mindset shift needed to move from talk to traction—and why the age of the massive, never-ending supply chain project is over.

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