From Pig Science to 20 businesses: The Wildest Entrepreneur Story You’ve Never Heard

Most people think niche expertise limits your potential, but the truth is that the right leverage can turn even the most unexpected background into a global business engine. In this episode of Acquisition Collective, Jay Bourgana sits down with Márcio Gonçalves to unpack how a pig nutrition scientist built one of the wildest entrepreneur stories you’ve never heard.

Márcio reveals how he left a billion-dollar genetics company, launched a niche podcast, and transformed it into a 20-channel media network spanning swine, poultry, dairy, aquaculture, oncology, and even GLP-1. He breaks down how he built remote teams across three countries, created a recruiting funnel with 10,000 applicants a year, and scaled a VA company long before most entrepreneurs understood the power of distributed talent.

This conversation is a masterclass in building systems, hiring globally, understanding high-value audiences, and turning specialized knowledge into a scalable business model.

We dive into:
✅ How a pig nutrition PhD became a full-time entrepreneur
✅ The blueprint behind 20 media channels
✅ Why tiny audiences with massive decision power are gold
✅ How Márcio built a world-class remote team across 3 countries
✅ The recruiting system that attracted 10,000+ applicants
✅ Why brand authority matters more than downloads
✅ How he scaled a VA company using systems, EOS, and culture
✅ What founders misunderstand about remote teams and hiring

If you care about business growth, remote talent, or building leverage from unconventional expertise, hit play.

Timestamps
00:00 How a pig scientist built a global media business
00:29 Why niche audiences hold massive buying power
01:02 The real story behind the 20-channel media network
02:12 Leaving a billion-dollar company for entrepreneurship
03:15 Launching the first podcast and monetizing early
04:01 Sponsorships, audience value, and pandemic pivot
05:14 Why veterinarians and scientists became the hosts
06:36 Understanding the economics of niche decision-makers
09:36 Should every B2B company start a podcast
11:23 How to use podcasts for business development
13:48 Measuring brand authority and audience quality
15:47 Expanding into human health and GLP-1 content
17:33 Finding guests and running a world-class content pipeline
20:04 How Márcio built a VA company by accident
22:06 Why recruiting funnels matter more than marketing funnels
24:32 Building remote teams and culture with EOS + 90.io
27:17 The monthly culture survey that prevents team issues
31:00 Personality profiling and hiring for remote success
34:12 Training VAs in AI tools like Make and LLM workflows
36:34 The future of remote work and AI-powered talent
40:00 What founders get wrong about delegation and leverage

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Connect with Márcio:
https://www.linkedin.com/in/marcioadg/
https://wisevas.io/

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