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Business Over Cocktails - Behind the Business - Real Talk with Female Entrepreneurs
Welcome to Business Over Cocktails — the podcast where female entrepreneurs, founder stories, and soulful business growth take center stage.
Hosted by business strategist and community builder Lauren Najar, this show dives into the “why” behind the business, the real stories behind entrepreneurship, and the pivotal moments that shape women-led brands.
Expect candid interviews with creative entrepreneurs, behind-the-scenes reflections on small business growth, and bite-sized solo episodes inside The Business Chaser — where we explore authentic visibility, organic marketing, and building a business that actually feels good.
Whether you're scaling a service-based business, navigating a pivot, or craving real talk for entrepreneurs, this is your spot.
Pull up a seat. Pour your favorite drink. Let’s talk business.
Business Over Cocktails - Behind the Business - Real Talk with Female Entrepreneurs
Designing for Trust: Website Strategy That Converts
In this focused episode, web designer and strategist Rebecca Richards breaks down how to use website design to attract your ideal clients, build trust, and boost conversions.
We explore the essentials of a strong online presence—from streamlining offers to optimizing user experience and integrating social proof.
Whether you're in health and wellness or another service-based business, you'll learn how to create a website strategy that speaks your clients' language, supports SEO, and turns visitors into loyal clients.
Episode Highlights:
- Your website should attract your ideal clients.
- Being broad in your messaging can dilute your impact.
- Use the language of your clients to connect better.
- Social proof is essential for building trust.
- Clearly outline your expertise on your website.
- Your about page should focus on how you can help clients.
- A clear process helps build trust with new visitors.
- Guide visitors to take a clear next step on your site.
- Make it easy for visitors to find what they need.
- Streamline your offers to avoid overwhelming potential clients.
Chapters:
- 00:00 Attracting Your Ideal Clients
- 03:15 Building Trust Through Social Proof
- 09:57 Guiding Users to Take Action
CONNECT WITH REBECCA:
Website: https://modernshiftstudio.com/
Instagram: https://www.instagram.com/modernshiftstudio/
Let’s Stay Connected:
→ Follow Lauren on Instagram: www.instagram.com/laurennajar
→ Learn more or work with me: www.laurennajar.com
→ Follow Business Over Cocktails on IG: www.instagram.com/businessovercocktails
→ Attend Growth & Connect retreats & events: www.instagram.com/growthandconnect
🎧 Subscribe & Review:
Love the episode? Don’t forget to subscribe, leave a review, and share with a friend who needs a business boost and a good chat over a cocktail.