Social Media Strategy That Actually Drives Results Artwork

Business Over Cocktails - Behind the Business - Real Talk with Female Entrepreneurs

Welcome to Business Over Cocktails — the podcast where female entrepreneurs, founder stories, and soulful business growth take center stage.

Hosted by business strategist and community builder Lauren Najar, this show dives into the “why” behind the business, the real stories behind entrepreneurship, and the pivotal moments that shape women-led brands.

Expect candid interviews with creative entrepreneurs, behind-the-scenes reflections on small business growth, and bite-sized solo episodes inside The Business Chaser — where we explore authentic visibility, organic marketing, and building a business that actually feels good.

Whether you're scaling a service-based business, navigating a pivot, or craving real talk for entrepreneurs, this is your spot.

Pull up a seat. Pour your favorite drink. Let’s talk business.

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Business Over Cocktails - Behind the Business - Real Talk with Female Entrepreneurs

Social Media Strategy That Actually Drives Results

October 17, 2025 • Lauren Najar, Logan Montague • Episode 18

Thinking about hiring a social media manager—or are you one yourself? This Business Chaser episode dives into what actually drives results in social media marketing. Whether you’re a brand owner, freelancer, or agency pro, you’ll learn what to expect when outsourcing content, how to create transformational offers, and why strategy matters more than just pretty posts.

We break down the real role of social media managers, pay transparency, influencer marketing misconceptions, and how to build better brand partnerships. If you’re ready to grow your business online—or want to land better clients—this is your must-listen guide.

Episode Highlights:

The Real Role of a Social Media Manager
What Brands Need to Know Before Hiring
Pricing, Pay Transparency & What SMMs Deserve
Creating Transformational Offers as a Social Media Pro
The Truth About Influencer Marketing & UGC
Why Social Media is a Partnership, Not a Plug-and-Play

Chapters:

00:00 – Introduction: The State of Social Media Today

01:00 – Logan’s Background in Social Media & Marketing

02:45 – What Social Media Managers Actually Do

04:30 – Hiring Help: What Brands Need to Know First

06:20 – Strategy vs. Just Posting Pretty Content

07:30 – Influencer Marketing & Why Micro May Be Better

09:00 – Cost Expectations & Pay Transparency in SMM

10:20 – For SMMs: Building Better Packages & Offers

12:00 – The Client Relationship: It’s a Partnership

13:30 – Creating Transformational Experiences for Clients

15:00 – Final Thoughts: Raising the Standard in Social Media Work

Connect with Logan:

Instagram: @socially.logan

A guided workbook to help you align your routines, systems, and strategy with the life you actually want. https://businessbffacademy.myflodesk.com/balancedbusinessblueprint

Community-driven, boutique marketing agency for your digital marketing needs. Marketing strategy and execution. https://www.yourmarketingbffs.com/

Let’s Stay Connected:
→ Follow Lauren on Instagram: www.instagram.com/laurennajar
→ Learn more or work with me: www.laurennajar.com
→ Follow Business Over Cocktails on IG: www.instagram.com/businessovercocktails
→ Attend Growth & Connect retreats & events: www.instagram.com/growthandconnect

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