Business Over Cocktails - Behind the Business - Real Talk with Female Entrepreneurs
Welcome to Business Over Cocktails — the podcast where female entrepreneurs, founder stories, and soulful business growth take center stage.
Hosted by business strategist and community builder Lauren Najar, this show dives into the “why” behind the business, the real stories behind entrepreneurship, and the pivotal moments that shape women-led brands.
Expect candid interviews with creative entrepreneurs, behind-the-scenes reflections on small business growth, and bite-sized solo episodes inside The Business Chaser — where we explore authentic visibility, organic marketing, and building a business that actually feels good.
Whether you're scaling a service-based business, navigating a pivot, or craving real talk for entrepreneurs, this is your spot.
Pull up a seat. Pour your favorite drink. Let’s talk business.
Business Over Cocktails - Behind the Business - Real Talk with Female Entrepreneurs
Podcast Pitching Strategy for Female Entrepreneurs w/ Kim Roy
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Learn how to master podcast guest pitching using the STAR framework with visibility strategist Kim Roy. Discover how authentic visibility, lead generation strategy, and relationship-based outreach help female entrepreneurs grow their brands. This episode explores pitching podcasts, building authority, and using soulful strategy to attract aligned clients and podcast opportunities.
Episode Highlights:
- What Is the STAR Framework for Podcast Pitching?
- Why Visibility Starts with Strategy
- Pitching as Relationship Building
- Energy + Authenticity = Impact
- Staying Consistent with Your Visibility Plan
- Avoiding Common Pitching Mistakes
- Kim’s Free Visibility Guide
Chapters:
00:00 – Introduction: Why Podcast Guesting Matters
01:05 – Redefining Pitching as Relationship Building
02:05 – The Two Sides of Pitching: Strategy vs. Energy
03:15 – The STAR Framework Overview
04:35 – S: Strategy – Clarifying Your Messaging & Audience
06:05 – T: Target Research – Finding Aligned Opportunities
07:05 – A: Approach – Personalizing Your Pitch
08:55 – R: Review – Tracking, Following Up & Staying Consistent
11:05 – Final Thoughts: Where Strategy Meets Soul
12:00 – Free Resource: The Visibility Guide
Connect with Kimberly:
- Website: https://pitchwithkim.com/
- Instagram: https://www.instagram.com/pitchwithkim/#
- Free Resource - 4 Steps to Consistent Lead Generation https://pitchwithkim.myflodesk.com/4-steps
- Book: Deserts to Mountaintops: The Pilgrimage of Motherhood
- Contributing Author Chapter: Grieve With Gratitude https://a.co/d/30HGUJk
- Email: kim@pitchwithkim.com
Let’s Stay Connected:
→ Follow Lauren on Instagram: www.instagram.com/laurennajar
→ Learn more or work with me: www.laurennajar.com
→ Follow Business Over Cocktails on IG: www.instagram.com/businessovercocktails
→ Attend Growth & Connect retreats & events: www.instagram.com/growthandconnect
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