Business Over Cocktails - Behind the Business - Real Talk with Female Entrepreneurs
Welcome to Business Over Cocktails — the podcast where female entrepreneurs, founder stories, and soulful business growth take center stage.
Hosted by business strategist and community builder Lauren Najar, this show dives into the “why” behind the business, the real stories behind entrepreneurship, and the pivotal moments that shape women-led brands.
Expect candid interviews with creative entrepreneurs, behind-the-scenes reflections on small business growth, and bite-sized solo episodes inside The Business Chaser — where we explore authentic visibility, organic marketing, and building a business that actually feels good.
Whether you're scaling a service-based business, navigating a pivot, or craving real talk for entrepreneurs, this is your spot.
Pull up a seat. Pour your favorite drink. Let’s talk business.
Business Over Cocktails - Behind the Business - Real Talk with Female Entrepreneurs
The Hard Truths of Growth, Freedom, & Leadership
When Heidi Schmidt lost her job in 2020, she didn’t just pivot—she rewrote the script. In this episode, Heidi shares how she went from laid-off marketing director to six-figure agency owner and now, a candidate for state delegate. We unpack the realities behind the title “marketing strategist,” the emotional toll of burnout in the social media world, and why so many businesses fail before they even get started. From balancing motherhood with entrepreneurship to launching new offers while staying rooted in values, this conversation is a raw look at what it really takes to grow a business and stay true to your purpose.
Episode Highlights:
- Social Media Strategy Is More Than Just Posting
- Time Freedom Is the Real Wealth
- Growth Requires Letting Go
- Marketing Success Comes from Consistency
- Define Success on Your Own Terms
Chapters:
00:00 Introduction & Heidi’s Story
02:30 What a Marketing Strategist Really Does
11:20 Pivoting After the Pandemic
20:00 Building & Scaling the Agency
27:40 Time Freedom, Boundaries & Burnout
32:45 Launching a Political Campaign & Purpose
48:30 Lessons, What to Unlearn & Final Pride
Connect with Heidi:
Website: www.heidijschmidt.com
Instagram: www.instagram.com/heidischmidtcreative
IG Hooks Freebie: https://heidischmidtcreative.kit.com/e01c14043e
Let’s Stay Connected:
→ Follow Lauren on Instagram: www.instagram.com/laurennajar
→ Learn more or work with me: www.laurennajar.com
→ Follow Business Over Cocktails on IG: www.instagram.com/businessovercocktails
→ Attend Growth & Connect retreats & events: www.instagram.com/growthandconnect
🎧 Subscribe & Review:
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