Business Over Cocktails - Behind the Business - Real Talk with Female Entrepreneurs
Welcome to Business Over Cocktails — the podcast where female entrepreneurs, founder stories, and soulful business growth take center stage.
Hosted by business strategist and community builder Lauren Najar, this show dives into the “why” behind the business, the real stories behind entrepreneurship, and the pivotal moments that shape women-led brands.
Expect candid interviews with creative entrepreneurs, behind-the-scenes reflections on small business growth, and bite-sized solo episodes inside The Business Chaser — where we explore authentic visibility, organic marketing, and building a business that actually feels good.
Whether you're scaling a service-based business, navigating a pivot, or craving real talk for entrepreneurs, this is your spot.
Pull up a seat. Pour your favorite drink. Let’s talk business.
Business Over Cocktails - Behind the Business - Real Talk with Female Entrepreneurs
Build Strategy, Not Stress: Smarter Marketing Moves
In this short but powerful solo episode on this edition of the Business Chaser, Heidi Schmidt breaks down why chasing social media trends, viral moments, or new platforms like TikTok or Substack may be hurting—not helping—your business. Learn how to create an intentional marketing strategy, repurpose content across platforms, and engage your current audience with purpose. If you're feeling overwhelmed by shiny object syndrome or stuck on follower count goals, this episode offers practical marketing education to help you focus on what really drives results.
Episode Highlights:
- Stop Chasing Trends That Don’t Serve You
- Nurture the Audience You Already Have
- Virality Doesn’t Equal Business Growth
- Assess Platform ROI Before You Commit
- Your Energy and Time Are Business Assets
Chapters:
00:00 Why Most Business Owners Chase the Wrong Metrics
01:50 The Power of Nurturing Your Existing Audience
04:30 What Going Viral Really Gets You
06:45 How to Evaluate Platform ROI Before You Dive In
09:30 Protecting Your Time, Energy, and Marketing Focus
Connect with Heidi:
Website: www.heidijschmidt.com
Instagram: www.instagram.com/heidischmidtcreative
IG Hooks Freebie: https://heidischmidtcreative.kit.com/e01c14043e
Let’s Stay Connected:
→ Follow Lauren on Instagram: www.instagram.com/laurennajar
→ Learn more or work with me: www.laurennajar.com
→ Follow Business Over Cocktails on IG: www.instagram.com/businessovercocktails
→ Attend Growth & Connect retreats & events: www.instagram.com/growthandconnect
🎧 Subscribe & Review:
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