Business Over Cocktails - Behind the Business - Real Talk with Female Entrepreneurs
Welcome to Business Over Cocktails — the podcast where female entrepreneurs, founder stories, and soulful business growth take center stage.
Hosted by business strategist and community builder Lauren Najar, this show dives into the “why” behind the business, the real stories behind entrepreneurship, and the pivotal moments that shape women-led brands.
Expect candid interviews with creative entrepreneurs, behind-the-scenes reflections on small business growth, and bite-sized solo episodes inside The Business Chaser — where we explore authentic visibility, organic marketing, and building a business that actually feels good.
Whether you're scaling a service-based business, navigating a pivot, or craving real talk for entrepreneurs, this is your spot.
Pull up a seat. Pour your favorite drink. Let’s talk business.
Business Over Cocktails - Behind the Business - Real Talk with Female Entrepreneurs
Mastering Business Pivots with Magnetic Messaging
In this episode of Business Over Cocktails, Payton Moran breaks down the mindset, strategy, and messaging behind successful business pivots. Whether you're shifting your niche, rebranding, or launching a new offer, Payton shares how to move through fear, trust your intuition, and pivot without overthinking. Learn her 6-part messaging framework to clarify your ideal client, articulate your unique value, and create content that converts. If you’ve been stuck in indecision or scared to change directions in your business, this episode is your permission slip to pivot boldly—with clarity, confidence, and a magnetic message that sells.
Episode Highlights:
- Why pivoting in business isn’t a big deal
- The six-part messaging framework that converts
- How to pivot without announcing it
- The difference between solution and transformation
- Using your energy to create magnetic messaging
Chapters:
00:00 — Introduction & Why Pivoting Isn’t a Big Deal
02:15 — Understanding the Six‑Part Messaging Framework
07:00 — How to Pivot Without Making a Big Announcement
11:45 — Distinguishing Between Solution vs. Transformation
14:05 — Bringing Your Energy & Unique Positioning into Messaging
Connect with Payton Moran:
IG: Instagram.com/paytonmoran__
Website: https://payton-moran-495e.mykajabi.com/
Let’s Stay Connected:
→ Follow Lauren on Instagram: www.instagram.com/laurennajar
→ Learn more or work with me: www.laurennajar.com
→ Follow Business Over Cocktails on IG: www.instagram.com/businessovercocktails
→ Attend Growth & Connect retreats & events: www.instagram.com/growthandconnect
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