Business Over Cocktails - Behind the Business - Real Talk with Female Entrepreneurs

She Tried to Quit Finance, But the Numbers Called Back w/ Julie Hankins

Lauren Najar, Julie Hankins Episode 37

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0:00 | 48:31

What happens when you try to walk away from the thing you’re best at? In this episode, Lauren sits down with Julie Hankins, a financial strategist who once ran from the numbers—only to realize they were her true path to freedom, impact, and alignment.

We talk about the evolution from traditional accounting to becoming a fractional CFO, how data can unlock smarter decisions, and why understanding your numbers is one of the most empowering things you can do as a business owner.

Whether you’re creative, analytical, or somewhere in between, this episode will shift how you view money, decision-making, and the role finance plays in building a values-driven business.



Episode Highlights:

  • Fractional CFO vs. bookkeeper: what's the real difference
  • How to use financial data for business growth
  • Money mindset struggles and entrepreneurial identity
  • Why every founder needs financial clarity
  • Aligning business goals with personal financial freedom



Chapters:


00:00 — Behind the Mic: Starting the Conversation

01:58 — Falling in Love With Numbers

07:06 — From Bookkeeper to Financial Strategist

15:08 — What Founders Get Wrong About Finances

29:44 — Money, Intuition, and Deservingness


Connect with Julie Hankins:


Instagram: https://www.instagram.com/juliehankinsco/


Website:  https://www.juliehankins.com



Let’s Stay Connected:
Follow Lauren on Instagram: www.instagram.com/laurennajar
Learn more or work with me: www.laurennajar.com
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