Business Over Cocktails - Behind the Business - Real Talk with Female Entrepreneurs
Welcome to Business Over Cocktails — the podcast where female entrepreneurs, founder stories, and soulful business growth take center stage.
Hosted by business strategist and community builder Lauren Najar, this show dives into the “why” behind the business, the real stories behind entrepreneurship, and the pivotal moments that shape women-led brands.
Expect candid interviews with creative entrepreneurs, behind-the-scenes reflections on small business growth, and bite-sized solo episodes inside The Business Chaser — where we explore authentic visibility, organic marketing, and building a business that actually feels good.
Whether you're scaling a service-based business, navigating a pivot, or craving real talk for entrepreneurs, this is your spot.
Pull up a seat. Pour your favorite drink. Let’s talk business.
Business Over Cocktails - Behind the Business - Real Talk with Female Entrepreneurs
The PR Myth That’s Holding You Back from Visibility w/ Lilian Sue
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Think PR is only for celebrities and big brands? Think again.
In this quick myth-busting episode, Lilian Sue breaks down the biggest misconception in public relations—and shares what you actually need to start building visibility through interviews and media features. No massive budget, no millions of followers—just clarity on your story, your goals, and your audience.
Perfect for entrepreneurs who are ready to be seen, heard, and remembered.
Episode Highlights:
Why PR doesn’t require a massive audience or budget
The story–goals–audience framework for visibility
How interviews build long-term authority
Chapters:
00:01 – Busting the Celebrity PR Myth
00:54 – What You Actually Need for PR Success
02:07 – Setting Strategic PR Goals
02:58 – Identifying Your True Audience
03:57 – Measuring PR Impact Without a Big Budget
Connect with Lilian Sue:
Website: www.inretrospectwritingservices.com
IG: www.instagram.com/liliansueprcoach
LI: www.linkedin.com/in/liliansue
FB group: www.facebook.com/groups/bookedfeaturedpaid
Let’s Stay Connected:
→ Follow Lauren on Instagram: www.instagram.com/laurennajar
→ Learn more or work with me: www.laurennajar.com
→ Follow Business Over Cocktails on IG: www.instagram.com/businessovercocktails
→ Attend Growth & Connect retreats & events: www.instagram.com/growthandconnect
🎧 Subscribe & Review:
Love the episode? Don’t forget to subscribe, leave a review, and share with a friend who needs a business boost and a good chat over a cocktail.